B2B Creator Spotlight

Lauren Kwedar Cockerell on Crafting Compelling B2B Stories


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Lauren Kwedar Cockerell is the founder and president of Kwedar & Co., a company dedicated to helping B2B businesses craft and communicate their unique stories. With a background in public relations and a passion for storytelling, Lauren has built a team focused on differentiating clients in competitive markets.

  • 00:00 - Introduction to Lauren Kwedar Cockerell and her journey
  • 05:30 - The founding of Kwedar & Co.
  • 12:45 - Challenges B2B leaders face in storytelling
  • 19:00 - Importance of trust in podcast pitching
  • 26:15 - Crafting pitches that resonate
  • 33:00 - Ensuring authenticity in communication
  • 40:30 - Aligning clients with the right opportunities
  • 47:00 - Audience Q&A panel
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    B2B Creator SpotlightBy Software Oasis