B2B Creator Spotlight

Introduction

Interview

Presentation

Panel Q&A

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Lauren Kwedar Cockerell is the founder and president of Kwedar & Co., a company dedicated to helping B2B businesses craft and communicate their unique stories. With a background in public relations and a passion for storytelling, Lauren has built a team focused on differentiating clients in competitive markets.

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Kyle Bailey is the Founder and Managing Director of Frontburner Marketing, where he specializes in local SEO and lead generation for home service and trade businesses. Since 2010, Kyle has been helping companies like plumbers and HVAC businesses improve their digital presence and adapt to evolving search engine dynamics.

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In this episode, host Michael Bernzweig sits down with business coach Robin Waite to unpack how creators, consultants, and freelancers can confidently raise their prices and build more profitable, sustainable businesses. Robin explains why trying to “sell more of the same” traps you in a constant sell‑deliver loop, and why cutting costs is only a short‑term fix. He shares simple pricing models, capacity‑based pricing, and revenue math that show how you can double income with fewer clients by increasing your prices, upgrading your offer, and intentionally choosing who you work with.

Chapters: 

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In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Monica Marlatt, a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Monica shares her journey from being an empty nester to becoming a puzzle influencer on Instagram, where she engages with a growing community. She discusses her creative process, the therapeutic benefits of puzzling, and how she organizes puzzle sessions on cruise ships, bringing people of all ages together. Monica also talks about her collaboration with Royal Caribbean and her plans for expanding her puzzling adventures.

Takeaways

• Monica Marlette turned her passion for puzzles into a unique cruise ship experience.
• She became a puzzle influencer on Instagram, engaging with a growing community.
• Monica organizes puzzle sessions on cruise ships, bringing people of all ages together.
• Her creative process includes stop motion reels and showcasing puzzles in unique ways.
• Puzzling offers therapeutic benefits and helps combat isolation.
• Monica collaborates with Royal Caribbean to expand her puzzling adventures.
• She emphasizes the importance of creativity and continuous learning.
• Monica's journey highlights the potential of turning hobbies into fulfilling pursuits.
• Her story inspires others to explore new hobbies and creative outlets.
• Monica plans to continue expanding her puzzling sessions on various cruise lines.

Sound bites

• "Puzzling offers therapeutic benefits."
• "Monica Marlette: The Puzzle Imagineer."
• "Bringing people together through puzzles."
• "From empty nester to puzzle influencer."
• "Creativity and continuous learning are key."
• "Puzzling on the high seas."
• "Turning hobbies into fulfilling pursuits."
• "Monica's unique cruise ship experience."
• "Exploring new horizons with puzzles."
• "Connecting through creativity and puzzles."

Chapters

• 00:00:00 Introduction to Monica Marlette
• 00:00:47 Monica's Puzzle Journey
• 00:02:00 Instagram Success and Creative Process
• 00:36:31 Puzzling on Cruise Ships
• 00:41:58 Future Plans and Inspirations

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In this insightful episode, host Michael Bernzweig and Brandon Rollins, founder of Pangea Marketing, delve into the complexities of conversion attribution in digital marketing. He discusses the challenges posed by recent changes in technology and privacy laws, such as iOS 14.5 and the phasing out of third-party cookies, which have made tracking more difficult. Rollins emphasizes the importance of understanding where business leads and sales originate, despite the murkiness of current attribution methods. He offers practical solutions, including using multiple data sources and triangulating information to make informed decisions. The session also covers the evolution of Pangea Marketing from a board game project to a full-fledged marketing agency, highlighting the entrepreneurial journey and the lessons learned along the way.

Takeaways

• Conversion attribution is crucial for understanding sales origins.
• iOS 14.5 and privacy laws complicate tracking.
• Multiple data sources help triangulate accurate information.
• Pangea Marketing evolved from a board game project.
• An entrepreneurial journey involves trial and error.
• Understanding data silos is key to effective marketing.
• UTMs and server-side tracking are useful tools.
• Marketing mix modeling aids in investment decisions.
• Multi-touch attribution can allocate credit across channels.
• Perfect data isn't necessary for good decisions.

Sound bites

• "Conversion attribution is crucial."
• "iOS 14.5 changed the game."
• "Data triangulation is key."
• "From board games to marketing."
• "Entrepreneurship is trial and error."
• "Understand your data silos."
• "UTMs are low-tech but effective."
• "Perfect data isn't necessary."
• "Multi-touch attribution matters."
• "Marketing mix modeling helps."

Chapters

• Introduction to Conversion Attribution
• Challenges in Modern Marketing
• Practical Solutions and Tools
• The Journey of Pangea Marketing
• Entrepreneurial Insights and Lessons

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On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeffrey A. Barnes, founder of The Wisdom of Walt. Discover how the visionary leadership that built Disney’s legacy offers powerful lessons for today’s digital-first business challenges. Jeffrey shares real-world strategies for unleashing creativity, driving innovation, and building resilient, future-ready brands in an era of rapid technological change. If you’re looking for actionable advice to inspire your team, fuel transformation, and maintain a competitive edge, this episode delivers essential guidance for the modern B2B leader.

Takeaways

• Walt Disney's innovation mindset is crucial for modern tech leadership.
• Embracing new technologies is key to storytelling and innovation.
• Disney's use of synchronized sound revolutionized animation.
• Television was a pivotal tool for Disney's storytelling.
• Disneyland was a model for integrating technology and storytelling.
• Walt Disney's vision extended to urban planning with Epcot.
• Partnerships were vital to Disney's success at the World's Fair.
• Disney's approach to technology can guide today's leaders.
• Walt Disney's legacy is a testament to visionary leadership.
• Moving forward is essential for success in technology and storytelling.

Chapters

• 00:00 The Legacy of Walt Disney: Innovation and Technology
• 16:19 Embracing Change: Lessons from Disney's Partnerships
• 19:10 Vision for the Future: Walt's Epcot Dream
• 21:02 Navigating Modern Challenges: AI and Character Use
• 23:58 The Journey Begins: Jeff Barnes' Story
• 24:17 Introduction and Event Overview
• 25:11 Lead Generation Mistakes in the AI Era
• 27:01 Learning from Startup Failures
• 28:40 Overcoming Data Silos in Digital Transformation
• 30:11 The Role of Storytelling in AI and Business
• 31:50 Unifying Enterprise Data for Better Insights
• 33:49 AI as an Amplifier for Historical Data
• 35:39 Cultural Change and Leadership in Tech
• 37:21 AI-Driven Pipeline Optimization vs Traditional SEO
• 38:59 Navigating AI Decision-Making Challenges
• 41:49 Conclusion and Event Wrap-Up

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In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek, Chief Growth Officer at Finch, about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importance of having an effective off-ramp for leads. Jake emphasizes the value of TikTok's growing demographic and its potential for B2B success.

Takeaways

• TikTok can be a powerful tool for B2B lead generation.
• Consistency in posting is key to social media success.
• Building trust with your audience leads to better business relationships.
• An effective off-ramp is crucial for converting leads.
• TikTok's demographic is expanding, offering new opportunities for B2B.
• Jake Tlapek's journey from skeptic to TikTok advocate.
• The importance of being the expert in your niche.
• Creative content presentation can vary but must be consistent.
• Leveraging viral content can enhance lead generation efforts.
• Social media can transform sales and lead generation strategies.

Title Options

• Unlocking B2B Success with TikTok
• From Skeptic to Advocate: Jake Tlapek's TikTok Journey
• Building Trust and Leads on TikTok
• The Power of Consistency in Social Media
• Transforming B2B Marketing with TikTok
• Jake Tlapek's Guide to TikTok for Business
• Harnessing TikTok for B2B Growth
• The Future of B2B Marketing on TikTok
• Lead Generation Strategies with Jake Tlapek
• TikTok: A Game Changer for B2B

Sound bites

• "TikTok can transform B2B marketing."
• "Consistency is key to social success."
• "Build trust, build business."
• "TikTok's demographic is expanding."
• "Be the expert in your niche."
• "Creative content must be consistent."
• "Leverage viral content for leads."
• "Social media transforms sales."
• "Effective off-ramp converts leads."
• "TikTok: A game changer for B2B."

Chapters

• 00:00:00 Introduction to B2B Creator Spotlight
• 00:00:00 Jake Tlapek's TikTok Journey
• 00:00:00 Strategies for TikTok Success
• 00:00:00 Building Trust and Leads
• 00:00:01 The Future of B2B Marketing

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