BUILD with Blake Bartlett

Lauren Schuman (Mailchimp MURAL): Growth Needs Marketing

04.21.2021 - By OpenView Venture PartnersPlay

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pLauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer. /p

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