In 2013 Lauren Shirreffs founded 2Social after recognizing an opportunity in the market to connect consumers with celebrated brands and multi-locational businesses though online communities. In 2017, 2Social opened its second office in Santa Monica, California, to focus on growth in the American marketplace and continue to best service our American clients. Lauren is passionate about community, and exploring ways to utilize social media to communicate positive messages and shed light on meaningful conversations. Lauren now divides her time between Toronto and Los Angeles and is fuelled by an insatiable drive for success (And coffee. So much coffee).