What happens when you use AI every single day, but your audience can literally feel when something isn't authentic?

Laurence Santer lives at that exact intersection, and what he's learned will change how you think about AI in your business.

Laurence is the CMO and operations officer for Hay House author Heidi Sawyer, whose business serves over 80,000 intuitive sensitives, people with a heightened ability to sense what's real and what isn't.

In this conversation, Andrea and Susan sit down with Laurence to explore how he uses AI as a daily thinking partner while fiercely protecting the human connection his community demands.

In this episode, you'll discover:

• Why having a clear "North Star" for who you serve is the single most important thing when working with AI, and how Laurence trains AI to match Heidi's voice and values
• The "upstream and downstream" framework for using AI as a thought partner to explore a thousand ideas before narrowing to the ones that matter
• How to decide where AI stops and the human shows up in your customer journey, and why that line might be further along than you think
• The concept of the "emotional matriarch" and the mother tree, and why intuition and empathy will be the most valued skills in an AI-driven future
• Why a thousand true fans who'd come to dinner beat a hundred thousand followers, and how to build a filtration system that protects your community's energy

Resources Mentioned:

• Heidi Sawyer's website: HeidiSawyer.com
• Heidi Sawyer's Hay House book (top 0.05% of all books sold on Amazon)

Connect with Us:

• Watch these episodes at https://WeAreHumanShow.com
• Work with us: https://geekoutconnect.com