Sketchnote Podcast

Laurens Bonnema - SE06 / EP03


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Another episode of the Sketchnote Army Podcast from the International Sketchnote Camp 2018 in Lisbon, Portugal. This time Mike is joined by Laurens Bonnema, an agile management consultant from Daudref in the Netherlands. Laurens shares a preview of his talk from the International Sketchnote camp. Learn to charge what you’re worth!

SPONSORED BY

The Sketchnote workshop. A full-day hands-on training that expands your teams creative thinking. Mike Rohde, the creator of Sketchnoting, will guide your team through practical activities to expand their creativity.

Find out more at Sketchnoteworkshop.com

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You can subscribe to the podcast through iTunes - https://itunes.apple.com/us/podcast/sketchnote-army-podcast/id1111996778

RUNNING ORDER

  • Intro
  • Who is Laurens?
  • Learning the hard way
  • Setting a day rate that was still too low
  • Double your rate and a ludicrous amount
  • The sport of sales
  • Value based pricing
  • Clients who ask more, delivering more
  • Referring poor fit clients
  • You are not an expense, you provide value”
  • Questions when assessing clients
  • Culture and pricing
  • 3 tips
  • Tools
  • Outro
  • THREE TIPS

    • Stop quoting a price
    • don’t ask for a budget
    • demand a conversation regarding client fit and value
    • TOOLS

      • Leuchttrum 1917 notebooks - https://www.leuchtturm1917.us/notebooks/
      • Pigma Micron (0.3 and 1mm) - https://www.pigmamicron.com
      • Neuland fine ones (brand colour) - https://eu.neuland.com/markers-more/neuland-markers/neuland-fineone-fineliner-0.8-mm-single-colours.html
      • iPad Pro - https://www.apple.com/shop/buy-ipad/ipad-pro
      • Concepts - https://concepts.app/en/
      • Adobe Illustrator - https://www.adobe.com/products/illustrator.html
      • Workvisual - https://itunes.apple.com/us/app/workvisual-app/id988018129?mt=8
      • LINKS

        • Laurens’ website - https://bonnema.ink
        • Laurens’ Twitter - https://twitter.com/laurensbonnema
        • Agile management - https://www.apm.org.uk/resources/find-a-resource/agile-project-management/
        • Xebia Training - https://training.xebia.com/trainers/laurens-bonnema
        • Chris Drucker of YOUprener - https://www.chrisducker.com
        • Value based pricing - https://seanwes.com/price-with-confidence/
        • Sean McCabe - https://seanwes.com
        • Calculated Industries 8120 Plug Mark Drywall Electrical Box Cutout Locator - https://www.amazon.com/gp/product/B01G35J0SS/
        • Scarcity Mindset - https://www.psychologytoday.com/intl/blog/science-choice/201504/the-scarcity-mindset
        • Haggling - https://en.wikipedia.org/wiki/Bargaining
        • CREDITS

          • Producer: Jon Schiedermayer
          • Show Notes: Chris Wilson
          • SUPPORT THE PODCAST

            To support the creation, production and hosting of the Sketchnote Army and Sketchnote Army Podcast, buy one of Mike Rohde’s books and use code ROHDE40 at Peachpit.com for 40% off!

            http://rohdesign.com/handbook/

            http://rohdesign.com/workbook/

            PAST PODCAST SEASONS

            • Season 1 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se1
            • Season 2 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se2
            • Season 3 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se3
            • Season 4 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se4
            • Season 5 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se5
            • Subscribe to the Sketchnote Podcast

              You can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.

              Support the Podcast

              To support the creation, production, and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!

              Sketchnote Lab is Mike Rohde’s space designed to bridge the gap between sketchnote theory and practice. You don’t need to be an artist to think visually. Join Mike and learn to use sketchnotes to clarify your thinking, solve problems, and move forward. Learn more about Sketchnote Lab.

              Mike is the author of The Sketchnote Handbook and The Sketchnote Workbook, bestselling books that teach regular people how to start sketchnoting and build a regular sketchnoting practice.

              He founded the Sketchnote Army and hosts the Sketchnote Podcast, where he interviews visual thinkers to understand what makes them tick.

              Mike teaches recorded, live, and in-person workshops to accelerate your sketchnoting practice and provides personalized coaching for your specific visual-thinking challenges.

              He is the illustrator of bestselling books like REWORK, REMOTE, The $100 Startup, Honest SEO, The Culture Playbook, and The Future Begins with Z.

              Become a Supporting or Founding Lab Partner to support Mike’s work.

              Some links in Sketchnote Lab posts are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and believe in.

              ©2026 Mike Rohde, Sketchnote Lab

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              Sketchnote PodcastBy Mike Rohde

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