Innkeeper Laurie Bunker of the Raton Pass Motor Inn, a revitalized mid-century "vintage lifestyle" themed motel in Raton New Mexico. The Raton Pass Motor Inn has a really strong brand identity and a really well-defined ideal guest that they reach through Instagram & events.

• Intro: 0:00
• About Raton Pass Motor Inn & Cultivating a Brand: 2:35
• Tapping Into the "Classic Motels" Movement: 7:20
• Defining Her Ideal Guests: 9:30
• Laurie's Social Media Strategy: 11:25
• Events to Attract & Connect with Guests: 18:00
• Laurie's Top Piece of Advice: 24:15