Odysys content creator Jordan Mitchell joins the podcast to give hospitality businesses a few key tips for upping their Instagram game. Did you know you could have an Instagram strategy and never take a picture or video yourself? Jordan tells us how!

Highlighting the most important post-pandemic summer travel trends for independent lodging professionals to know. Ben zeroes in on the top tips, takeaways and things that hotel marketers can do right now to rock this unprecedented post-pandemic summer travel season.

The Odysys Customer Success team joins the podcast for this marketing roundup.

The team sounds off on:

• Booking Trends
• SEO Scams & Spam Emails
• Spring cleaning for your website
• Attracting "Work From Here" guests to your property

Enjoy!
The InnSpeak Podcast is sponsored by www.odysys.com - the solution to more direct bookings for the hospitality industry.

This week Odysys announced its new marketing campaign"Stay Local. Support Small. Book Direct." The campaign is available for any property or association to participate in. We cover

• How and why properties want to attract local travelers
• Our "Local Travel is Booming" article
• Creative examples of packages & promotions for attracting local travelers
• And what you can do to optimize your hotel or B&B's Google business listing right now.

The Odysys customer success team joins the podcast to go over a few questions and topics we hear from customers.

In this podcast the team sounds off on:

• The Impact of Vaccination News on Travel
• Marketing Your Destination
• TripAdvisor Badges

Enjoy!

Odysys designer Sarah Miller joins the podcast to talk about best practices for hotel website design. Website design for accommodations is about more than pretty pictures and colors, it also has to be functional and support your business goals. Sarah and I put together an infographic that highlights those tips and best practices and we discuss it on the podcast. Click here for the infographic and follow along!

The Odysys customer success team joins the podcast to go over a few questions and topics we hear from customers. In this podcast we go over

• Tips for Responding to Reviews
• Why there are no Keywords in Google Analytics
• Does changing your content ruin your rankings?

These are just a few of the questions our team gets all the time. We thought we'd share our thoughts. Enjoy!

Samantha Irwin of Kaizen.Zone joins the podcast to talk about the "Trifecta" for an amazing customer experience that she and her staff focused on to grow the Historic Balch Hotel. The Balch Hotel, in the middle of nowhere, is now a destination unto itself for weddings, group events and quiet getaways. Samantha Irwin, former owner of the Historic Balch Hotel, is now an independent small business coach and passionate supporter of small business. Check out Samantha's coaching practice at Kaizen.Zone. Reach out to her directly to get her "8 Ways to Increase Your Email Open Rates"

Full-time content creator Jennifer Hansen joins the podcast to walk through why last minute getaway deals are hot for independent lodging properties during the pandemic. We talk about some of the research behind it and things properties can be doing right now to take advantage of the trend. https://bit.ly/promote-last-minute-getaways

Odysys CEO Kent Schnepp joins the podcast. We talk about the guide that Odysys put together "Covid Reality Check: 3 Challenges Your Hotel Website Must Overcome." We talk about the challenges that Odysys has faced since the onset of the Pandemic as well, which mirrors the experiences of many properties. And most importantly, the cautious optimism that is taking hold across the industry.