InnSpeak Podcast

Sandy White joins the podcast to pick Ben's brain about what innkeepers can do to prepare for getting a new Website. Sandy is the Marketing Director of Michigan's Bed & Breakfast Association

E Scot Fuller-Beaty joins the podcast to talk about overall room pricing and availability strategies as well as OTA (online travel agency) management strategies for your inn. Scot is Director of Sales & Education at ThinkReservations and Innkeeper Owner of The Chadwick Bed & Breakfast in Portland Maine.

In this episode we talk about what you need to do to market the wedding venue at your Inn, B&B or Small Hotel. These marketing tips also apply if you've got an event venue or meeting space or even a coffee shop or restaurant at your place. There's both online and offline tips here so give it a listen!

Writer/blogger Marly Williams joins the podcast to talk about a property who has done a great job of telling their story online and setting themselves apart from their competition. We discuss some findings, themes and takeaways that any property can use.

In this "mini-episode" of the InnSpeak Podcast, Ben talks about best practices for reviews and managing your Google Business Listing, which is critical to your property's success online.

Nicolette Johnston joins the podcast again to talk about the spring issue of Bed & Breakfast Magazine. We talk about some of the recipes, Inns and trends featured in the issue. Nicolette also tells listeners how to get their property featured in an upcoming issue.

Innkeeper Wendy Kelley joins the podcast. Wendy owns two completely different properties in Oregon - Agate Beach Motel in Newport and Wall Street Suites in Bend. Each property is ranked #1 on TripAdvisor in its respective market. Wendy shares a little about her story and her approach to the business including her secret to success (hiring the right people).

Ben is joined by Marly & Tyler, the content team from Odysys, to talk about the insights they gained from running an innkeeper survey about Extras, Special Offers, Upsells and Packages. Turns out - so many innkeepers could be more profitable if they'd just offer some simple extras to their guests!

In this "mini-episode" of the InnSpeak Podcast, Ben points out a really simple couple of tips for helping your property find more potential guests in search engines. He covers how to do a little simple keyword research using Google and how to update your website and listings to highlight your property's key attribute or amenities.

"If a picture is worth 1,000 words then a video has to be worth at least 10,000 right?" Videographers James & Jennifer from Kingdom House Media join the podcast to help me understand video for B&B's and hotels. We talk about how to hire videographers, what makes for good video, how to create do-it-yourself video for your social media, how to incorporate video into your website and tell your property's story in a way that the written word and photos cannot.