Lavahot Entrepreneur Podcast - Business, Marketing, and Personal Development

The goal-setting process can be tricky. As much as satisfaction and happiness one derives upon realizing their goal, the entire process, and the stages can be quite demoralizing, especially when faced with certain challenges. In today’s episode, our guest, Lillian Victoria, a speaker, business consultant, and peak performance coach, will take us through the thought process of goal setting for a super successful business. Lillian helps high-performing entrepreneurs and executives navigate their past losses and failures by turning them into future successes. The best way to put it is that she helps them navigate setbacks and turn them into fuel to propel their business forward into the future. She helps them go from good to great. Stay tuned.

Key Highlights

[00:01:26] Introduction to Lillian Victoria

[00:03:18] Lillian’s background in the film industry

[00:06:20] The state of uncertainty affecting business owners

[00:08:18] Shaping mindset to start going after opportunities

[00:13:45] Obstacles to overcome before starting to advance in business

[00:19:38] The thought process of setting goals

[00:27:28] The concept of heart-to-heart selling

[00:29:44] Type of individuals that Lillian coaches

Notable Quotes

● My foundation was always growing and improving myself because, as a leader, you must lead yourself before you can lead others.

● Whatever you're thinking, your thoughts will manifest into your physical life.

● My mind and my focus are where we're heading, and so now we start to solve every problem on the way.

● A failing experience is an acceleration for me, it is not an identity. When it becomes an identity, people start low self-esteem, depression, all that starts to come in place, and then the mental block, and boom, they're just waiting for the worst to happen.

● The first step to freedom is to be courageous and identify what you want, and sometimes that means going against the masses.

● The most important thing, and when I mean setting the goal, is it has to be big enough to scare you and excite you. You're inspired by yourself, you want to be driven by yourself, and you want to be driven by your vision.

● Your self-image will dictate how you see your life if you're worthy. This one applies to money goals because many people want to earn a lot but are scared; they don't feel like they can.

● Once you identify what you want in your life that inspires you, then you can start making those paradigm shifts because whatever results you're getting right now and the person that you are, achieving big results, that person is going to change.

● If people are just setting goals to make money without desire, that's when they get burnout. But if a desire is so personal, that will be your ignition.

● Fall in love with what you do, love the selling process, and always visualize the results that will come from your client. That helps tremendously.

● Don't sell to someone when they don't want your service; only do it when you know they're the right fit.

● When I look at high-performing entrepreneurs, these are people that are willing to invest in themselves, that are willing to get uncomfortable, and are willing to do the work.

Resources

To contact Joseph Conell:

LinkedIn: LinkedIn  

The Lavahot Podcast: The Lavahot Podcast

To contact Lillian Victoria:

LinkedIn: LinkedIn

Facebook Group: Facebook

Proctor Gallagher Institute website:https://www.proctorgallagherinstitute.com/  &l

The art of sales and marketing is often overlooked. But it doesn't have to be that way. If you're looking to build a business, it's important to know how marketing and sales are connected and what works today.

In today’s episode, we have Benjamin John, a  licensee of the Grant Cardone training, founder and owner of the Benjamin John Massive Impact Coaching, and owner of the Precision Patio Covers and Sunrooms. Besides, he’s a father and also a guitarist. He joins us to share more about sales and marketing, setting up accountability within an organization, typical objections in the industry and how to respond to them, and much more!

Key Highlights

[03:16] Introducing Benjamin

[07:08] Marketing vs. sales

[09:44] First initial plans when starting a business

[11:04] Some common individual hurdles within an organization

[14:31] The people you should surround yourself with

[17:51] What are your sales reps learning?

[18:50] What businesses does Benjamin work with?

[20:06] Accountability setup in businesses

[24:05] The accountability setup at the Grant Cardone University

[26:39] Typical objections you get as a home service professional. 

[28:33] How to respond to the typical objections

[33:27] How to connect with Benjamin

Notable Quotes

●      Marketing is like the heart of the company. And the sales and closing of it is like the blood flow of it.

●      The second sale is always easier than the first one.

●      When you go into stuff with an open mind, you will learn.

●      You want to surround yourself with people who are really ambitious and want more than those who don't want to hit a cap and be comfortable.

●      I also realized the value of one on ones. Even in my business, talking to people one-on-one is pretty valuable, rather than just a group.

●      Knowing what's going on in a sales process and how to use that information to help them make a good decision is very important.

Resources

Connect with Benjamin

Instagram: https://www.instagram.com/primordial_ben/ 

Website: https://www.benjaminjohn.net/ 

In today’s episode, we have Ebens Jean, an insurance agent/broker in Salisbury and the co-founder of One Way Insurance Group. He is also the founder of the Dream Chasers Movement where he focusses on empowering others in his community to pursue their dreams and be risk-takers. 

After moving from Haiti to the US with very little English, Eben was never let his humble beginnings deter him from achieving his dreams. In this episode, he shares his inspiring story, how he met his wife, with whom they are now the co-founders of One Way Insurance Group. 

Key Highlights

[0058] Introducing our guest today

[03:06] From Haiti to the USA: Ebens's background

[04:54] Going to College

[07:26] Getting introduced to Network Marketing with LegalShield

[09:56] Getting into the Insurance business

[11:19] The "captive agent"

[12:27] Starting One Way Insurance

[14:50] Opportunities within Ebens's business right now

[16:36] The Dreamchaser Movement

[18:40] Salary vs commission-based incomes: Breaking the 9-5 mindset

[22:33] People they work with

[25:11] Connect with Ebens

[26:49] Some books to read

Notable Quotes

● Every skill, everything that I learned from network marketing, I'm still applying today.

● I brought this guy so much business, that that he was happy with it. But what I remember is that man, I'm building somebody else's dream. What about my dream? What about my legacy?

● We are looking for individuals with the right mindset. It starts with start with the mindset. People who are hungry, who are willing to learn, who are coachable, and who want to take their life to the next level.

● Whatever you put your mind to, and we put a game plan together in place, we could achieve that.

● If you have a passion for helping people, the money is going to follow.

Resources

Connect with Ebens Jean

LinkedIn: https://www.linkedin.com/in/ebens-jean-cic-825377164

Facebook: https://web.facebook.com/ebens.jean.3

Website: https://onewayinsurancegroup.com/home

Mentioned Books

The Slight Edge: Secret to a Successful Life: https://www.amazon.com/Slight-Edge-Secret-Successful-Life/dp/0967285550

The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X

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The Lavahot podcast is proudly sponsored by

Rice’s Termite and Pest Control

Matt the Carpet Guy

In this episode, Noy Shani, consistency coach at Freedom Lifestyle Creation joins us to share how you can enhance your performance and results using the hidden power of your mind. Noy is also a journalist, sports marketer turned hypnotherapist, and speaker. 

In the episode, he shares more about his background, hitting the rock bottom, rising again, and the lessons he has learned to avoid going into the same situation again. He also sheds more light on what Neuro Linguistic Program is, and the structure he uses to help people find their breakthroughs. 

Key Highlights

[01:23] Introducing Noy Shani

[03:03] Noy's background in everything he's currently doing

[10:43] Hitting rock bottom and rising again

[14:01] Noy's biggest mistake

[16:22] What is Neuro Linguistic Program (NLP)?

[21:10] The main areas people are looking for break throughs

[27:01] Noy's structure of the training and coaching programs

[35:34] Best way to communicate with Noy

[38:30] Noy's parting shot

[40:27] What to do when you're overthinking and worried about the unknown

Notable Quotes

● When you provided a value, then the money would come as opposed to targeting the money.

● I's, it's very fulfilling, and to be in that position to see people getting those breakthroughs.

● I want to encourage people to better themselves on every occasion, and not wait until when they get to that rock bottom.

● M specialty is removing those and dissolving those negative emotions and limiting decisions that someone will have about themselves or about their ability or their peace of mind.

● After a certain serious event that was a surprising and major event in one's life, 18 to 36 months after, people will develop an ailment or disease of some sort.

● When you're addressing the root, cause, a lot of times, a lot of physiological symptoms will disappear as well.

● By looking up the brain accesses the visual system, and because in the visual system there are no emotions, then it will calm your mind.

Resources

Connect with Noy Shani

Facebook: https://web.facebook.com/noy.shani.7

Instagram: https://www.instagram.com/noyshani/

LinkedIn: https://nz.linkedin.com/in/noyshani

The COVID-19 pandemic was a wake-up call for real estate agents and buyers alike. As the world took on a new normal, agents learned to use photos, videos, and other marketing methods to keep selling properties. Real estate professionals soon discovered the power of quality images and videos and how they compel potential buyers to take action.

In this episode of The LavaHot Podcast, we are joined by Matthew Trader to discuss commercial real estate, real estate entertainment, nostalgia style of marketing, and his whiskey sessions. Matthew also talks about self-branding and why it is very important today.

Matthew Trader is a local to the Saulsbury market, a commercial real estate broker with Rinnier. He's also the creator of trader real estate entertainment and the co-host of Prop culture which is housed at the brand.

Key Highlights

[00:16] Introducing Trader.

[02:01] How Trader got into commercial real estate, a little background

[02:56] What Trader did after leaving college

[07:09] Why treating your coworkers with respect and trust means a lot.

[09:26] How Trader got started with real estate entertainment and where he sees it going.

[14:01 Trader’s whiskey sessions

[14:27] Why Trader chose the acronym "Tree"

[15:17]Tik Tok's demonstration of why people want actual enrollment today

[18:08] What Trader's show/podcast  is about and when he typically releases it

[21:48] The nostalgia style of marketing.

[24:03] The reasons Trader started doing traded real estate entertainment.

[24:58]Relationship building and why it is important.

[28:26]Why self-branding is so crucial today.

Notable Quotes
● “When I got out of college, I had no idea what I was going to do. I was actually into TV and film and communications.“

● “I went literally 16 months, no, 18 months without closing anything. took me six months to get my license. And I didn't close anything for one year.”

● “It means a lot when you can look across the people every day that you work with, and you know, who you're looking at, you know, and you can trust them, and they've treated me so well, over the years.”

● “I love making people happy. I love making people feel, you know, not just laughing but just all emotions.”

● “I started thinking, how am I going to appeal to that generation to my generation, because they're the ones that are going to control the assets. And that's where my growth is.”

● “So then I started doing these whiskey session segments and next thing I know I became like the bourbon guy.”

● “Billboards aren't everywhere, but trees are everywhere. You can't avoid me if I'm stuck in your mind that way.”
Resources
Connect with Matthew Trader

LinkedIn

Instagram

Facebook

Youtube

Contact: 443-614-4297.

Email: [email protected]

Website: https://rinnier.com/

Podcast:  Prop Culture

 Follow the podcast

Lavahot Podcast

Understanding the investment opportunities can be challenging for most people, especially in the financial markets.

In this episode, we speak to Josh Suvillan of Business Connect brand and an investment advisor. Josh is out to educate people on investment opportunities and help business owners build communities around them.

He started as an exchange trader making the market move by commodities: oil, natural gas, gold, and silver. Then later started creating trading algorithms for an automated system. In 2020, he decided to be an investment advisor - something he is passionate about.

Josh speaks about what inspired him to start his brand, his investment journey in financial markets, and why he decided to become an advisor. Besides, he also shares how to create an investment journey, whether you have a 401k plan or other plans and how his management strategy works.

Tune in to listen to this and much more!

Key highlights from the episode

[02:21] What inspired Josh to start the business connect podcast

[07:12] How long josh has been into podcasting

[08:16] From a college dropout to an investment advisor

[13:34] Demographic individuals Josh works with

[16:10] 401K plan

[19:21] How to start that investment journey

[21:54] Savage mindset

[25:02] Ways to connect with Josh

[26:20] More insights from Josh

Notable quotes

● Be an individual and not fit into the mold of what everybody is posting about investment.

● Josh’s business brand is about sharing those stories from a business owner's perspective, not the sale.

● A savage mindset is not letting anyone control your thoughts and just being an individual living your own path.  

● If you don't know where you are going, you cant figure out how to get there.

● Vision is crucial in accomplishing anything, being successful, self-awareness, knowing who you are, staying true to that, and not letting anyone influence you.

● Get out of the box you have been put in and achieve great things.

● If you don't have it, you have to build away.

● Without a vision, you are walking without a map.

● You have to be crazy to be an entrepreneur.

Resources

Connect with Josh:

Tel: 919-201-3471

Facebook: https://www.facebook.com/JoshTheBusinessConnect

Youtube:https://www.youtube.com/c/TheBusinessConnectPodcast

Connect with Joe:

Website: https://lavahotpodcast.com/

The Lavahot podcast is proudly sponsored by

Rice’s Termite and Pest Control

Matt the Carpet Guy

In today’s episode, we have Justin Nava, an expert at marketing churches. Specifically, he helps churches within their community become the best known, which is something that every church should seek to do to try to bring in an audience and try to continue to give the Lord's teaching every single week to as many people as possible. In addition to that, he's also the communications director at Crosswave.

I discovered Justin through the TEDx community. Justin joins us to share about marketing strategies he’s been using to advertise churches, their importance, his life journey, and how he developed his career path.

Key Highlights

[01:26] About Justin Nava.

[03:22] How he got into the niche of working with the church.

[04:15] Career development and personal growth.

[08:41] Types of Churches.

[10:34] How to make your services findable when people go to search results.

[13:55] Importance of the website.

[15:45] How he become a freelancer.

[20:02] Community communication through digital marketing.

[26:09] How to start driving local awareness.

[27:05] Branding and Identity.

[32:50] Importance of knowing what you want and why.

[33:16] How to connect with Justin.

Notable Quotes

● No matter what tool you use, if you don't know where you want the hole in the wall, it is not a useful tool.

● Any practice that you do, any tactic or marketing strategy, if it doesn't move you towards your mission and your goals, It's a waste of money.

● You know, you may be doing some things, but people don't know about it. And if they don't know you, they cannot go to you.

● The best practice is knowing your audience and knowing what you are going to communicate to them in the right way.

● If you can help someone, then eventually that's going to come back.

Resources

Connect with Justin 

Website: https://www.navachurchmarketing.com/

LinkedIn: https://www.linkedin.com/in/thejustinnava/

Instagram: https://www.instagram.com/thejustinnava/

TikTok: https://www.tiktok.com/@thejustinnava?lang=en

Join our Private Online Community | https://lavahotpodcast.com/

Tune in, like, subscribe, and leave a review on our podcast

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The Lavahot podcast is proudly sponsored by

Rice’s Termite and Pest Control

Matt the Carpet Guy

In today’s episode, we have Bryn Reid, an experienced, successful business owner in the real estate insurance and financial industries. His first company was Reliable Notary Network, where he provided real estate transaction services for lenders and title companies. Bryn is also the co-founder of Xperience Benefits where they help local businesses, community-based organizations and nonprofits attract new talent, inspire their employees, and grow their business by enhancing their employee benefits experience.

Bryn joins us to share his life journey, personal growth, and career development, and most importantly, he goes deeper on Xperience Benefits and their importance to your businesses. Tune in for these and more interesting topics!

Key Highlights

[01:04] About Bryn Reid.

[04:07] Bryn's life journey and career development.

[08:02] How the company becomes national.

[09:00] How to expand your company or business.

[09:17] Building a team and a culture for your company.

[09:43] About Xperience Benefit.

[11:25] Client Xperience.

[14:45] Managing benefit and benefits program.

[17:18] States that they are currently active.

[21:26] How using Xperience Benefits can help you build the B2B side of your company or business.

[24:53] What does Xperience benefit looks like.

[31:05] How to connect with Bryn Reid.

Notable Quotes

● If you can find a void in the marketplace and find a way to fill that void, do it well, and provide great value on a client-centric basis, you will be successful.

● Nobody cares about deductibles and max out of pockets.

● If you could clone yourself or figure out a way to clone, you would make things bigger and better.

● There's plenty of opportunity for all of us out here in space.

● You should not envision anybody as a competitor.

● If we're all working together in unison on behalf of the client, the client wins. Ultimately, we will all win.

Resources

Connect with Bryn

Website: https://xperiencebenefits.com/home/

LinkedIn: https://www.linkedin.com/company/xperiencebenefits/

Facebook: https://www.facebook.com/xperiencebenefits/

Instagram: https://www.instagram.com/xperiencebenefits/

Join our Private Online Community | https://lavahotpodcast.com/

Tune in, like, subscribe, and leave a review on our podcast

Apple

Spotify 

Linkedin

The Lavahot podcast is proudly sponsored by

Rice’s Termite and Pest Control

Matt the Carpet Guy

In this episode, we have Benjamin Bradshaw, an investor and a relationship marketing specialist that I have known for about 10 years. Throughout all these years, I have known him as a down-to-earth person, easy to talk to, and really loves helping people. He is also a father to two daughters and a husband to Lauren, with whom they run their company (Ambition Marketing Corporation) together.

He joins us to share about how you can attract talent to your organization, develop individual leaders among them, as well as share the opportunities in his own company.

Key Highlights

[01:15] About Ben

[02:01] How to attract talent to your organization

[03:30] Explaining relationship marketing

[05:15] Developing individuals into leaders

[08:12] The little things that matter

[10:50] What to look for within an opportunity

[16:21] Staying on the same page with your spouse when building a business together

[18:43] Lessons from the opportunities

[23:02] What opportunity looks like in a relationship marketing company

[26:28] Connect with Ben

Notable Quotes

● You have to identify the target audience that you want to speak to through your brand. And for me, it wasn't about getting everyone. But it was about sorting through the people that I wanted to work with.

● 100% of your income is 100% of what you do in today's world.

● I learned a long time ago that failing and succeeding are hard, you just got to pick which one you're going to embrace.

● the worst thing someone can do is compare their chapter one to someone else's chapter 50 because that's that comparison right there is the thief of their joy.

● Everyone out there is trying to sell you something. But how do you stand out from the next person? It's building your brand. It's showing up and being consistent. And it's about being who you are.

● I heard a long time ago that money and water are one and the same, they keep their own level.

● I pity the person that doesn't grow as a person because there's so much out there for the person that is seeking more.

Resources

Connect with Ben

Instagram: https://www.linkedin.com/in/benjaminbradshaw

Phone: +443 871- 2228

The Lavahot podcast is proudly sponsored by

Rice’s Termite and Pest Control

Matt the Carpet Guy