When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you're going to use pay-per-click ads, how to get the most out of your landing pages.

Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic areas, and how your potential clients think.

In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther.

In this episode, we discuss the importance of writing law firm website content with your potential clients in mind. When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you're more likely capture their attention when you can provide detailed information that resonates with them.

In this episode of the Law Firm Marketing Decoded Podcast, we're joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.

In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.

There are both good and bad reasons to have more than one law firm website, but it's a decision that shouldn't be based on emotion or made without a clear objective.

Tune into this episode to learn about when you should (and shouldn't) create more than one law firm website.

Do you practice family law and criminal law? Do you want to practice both personal injury and DUI defense?

In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas.

In this episode, we discuss black hat SEO tactics and why you should avoid them as you market your law firm online. 

In this podcast episode, we discuss easy (but often times overlooked) keyword opportunities for attorneys. Are you taking advantage of these opportunities on your law firm's website?