In this episode we explore the Personal Injury Legal Consumer and how to effectively market to them.
The legal landscape has transformed, requiring law firms, particularly those specializing in personal injury, to adapt their marketing strategies for a digitally savvy and mobile-first audience.
Success hinges on embracing online tools, prioritizing speed and responsiveness, and showcasing expertise and reputation to build trust and attract clients in today's competitive market.
Key Episode Topics:
Online Searches: In 2023, 45% of the respondents who contacted an attorney did so online." Mobile Usage: Sixty-two percent of personal injury consumers use their mobile phone to conduct a web search regarding their legal need...nearly half (48 percent) use a mobile phone to make contact with an attorney." Quick Action: 88 percent of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.First Action: 79 percent of personal injury consumers who contacted an attorney or law firm do so as a first action...Quick Decisions: 66 percent of personal injury consumers make their move within a week or sooner and 67 percent contact only one attorney.Response Time Importance: Personal injury consumers place a high importance on an attorney’s response time, with 35 percent of consumers considering how fast an attorney responds as an important factor in choosing a lawyer.Reputation and Results Matter:
Social Media's Emerging Role:
Recommendations for Law Firms:
Episode host: Will Palmer
Episode sponsor: Growth Lab
