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Law Firm Marketing Metrics: What to Track and What to Ignore

Legal marketing metrics can transform guesswork into strategic decision-making, helping attorneys identify what truly drives firm growth instead of wasting resources on ineffective strategies.

• Cost per lead helps establish benchmarks across different marketing channels
• Lead-to-client conversion rate reveals intake process efficiency
• Return on ad spend (ROAS) measures revenue generated per advertising dollar
• Avoid vanity metrics like social media likes, raw traffic numbers, and email open rates

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