There are a lot of ways to market you law firm today: video, social media, podcasts. But what if I told you that there is a huge opportunity for you and your firm that most law firms completely miss out on? Something you already have that, with a few changes, could be the difference between a prospective client calling you or calling the lawyer down the street?

You probably have a website – and if you don’t, then you need to stop get one right now. But are you utilizing it to its greatest potential? Probably a good 70% of law firms aren’t. In this episode I will help you join the 30%.

TAKEAWAY: your About page is one of the most valuable pieces of marketing real estate you have. It is about you, but not FOR you. If done well, can be the difference between a prospective client scrolling away to another site or contacting your firm.