Back in the late 90’s and early 2000’s, Apple Computers introduced the slogan: “Think different.” This slogan became iconic of Apple, inviting people to look beyond the beige Windows PC that most everyone associated with computers at the time.
If you look at most of the law firms out there today, a large majority of them all look the same. They have the same internal pyramid structure of partners, associates, and staff. They bill their clients the same way: by the hour. Pre-pandemic, they all had formal offices with conference tables and in-person meetings. Their lawyers work long hours, including evenings and weekends. They all make the same claims about being client-focused and doing things differently. But realistically, most law firms are the same.