What is the difference between a typical chain restaurant and a 5-star restaurant? One that you go to when you want something cheap, and one that you rave about to your friends and can’t wait to eat at again? Both serve food and can satisfy your hunger. But one focuses on serving food while the other focuses on the dining experience.

Most law firms are like the chain restaurant, focusing on solving their clients’ legal issues. And these firms can be fairly successful. But it is the 5-star firms that have raving fans, that get repeat clients and client referrals, and that are able to really grow and thrive.

TAKEAWAY: the little things matter when it comes having happy clients