How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all.

In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world’s top performers in employee advocacy.

Sam shares the story of how Stephens Scown embedded advocacy in a profession not usually known for social media innovation. From the pandemic forcing a digital shift to building both confidence and competence among lawyers, Sam explains how the firm overcame cultural barriers and made advocacy part of everyday practice. The conversation also highlights the firm’s employee-owned model, the role of leadership buy-in, and the importance of authenticity in an AI-driven world.

If you’ve ever wondered how to launch or scale advocacy in a regulated, traditional, or “hard-to-convince” industry, this episode is packed with lessons you can apply in your own organization.

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Resources:

The Most Active Law & Legal Employees on LinkedIn.

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