We put out law school hat on and discuss giveaways--the legal aspects that we found necessary to put on our first giveaway. We talk about what we had to do and how to think about the legal aspects of a giveaway. A helpful link: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking. This is about endorsements, but that ties into giveaways (when a product is given, rather than purchased by the person running the giveaway).