In response to recent drought conditions in California, John Gachina, founder, president and CEO of Gachina Landscape Management, discusses his company's water management program, the hiring of a water resource manager and what it means for the industry.

In response to recent drought conditions in California, John Gachina, founder, president and CEO of Gachina Landscape Management, discusses his company's water management program, the hiring of a water resource manager and what it means for the industry.

We discuss the relationship between cost and price with Ed Kiley, director of sales and marketing with The Perennial Farm.

We discuss the relationship between cost and price with Ed Kiley, director of sales and marketing with The Perennial Farm.

With more jobs available, there can be less plant material available when it's needed. Bud Powell, vice president of sales and marketing for PlantBid, talks about how reaching out using technology can help.

With more jobs available, there can be less plant material available when it's needed. Bud Powell, vice president of sales and marketing for PlantBid, talks about how reaching out using technology can help.

You aren’t selling how well you mow a lawn when trying to acquire new customers. Fred Berns, author and sales coach, says you are actually selling yourself. He talks with us about how to use the “about us” section of your website, how to use the local media and why the word “only” is important in the selling process.

You aren’t selling how well you mow a lawn when trying to acquire new customers. Fred Berns, author and sales coach, says you are actually selling yourself. He talks with us about how to use the “about us” section of your website, how to use the local media and why the word “only” is important in the selling process.

Brian Laurent, executive director of the Ohio Turfgrass Foundation, talks about the national approach he is taking to his group's show in early December.

Brian Laurent, executive director of the Ohio Turfgrass Foundation, talks about the national approach he is taking to his group's show in early December.