The problem: Thanks to the continuing drought, trees across the country are stressed and ever more vulnerable to emerald ash borer and its cousins. We check in with Todd Mayhew to see what contractors can do to fight off the pending onslaught and protect their customers’ property.

Facebook may still be free to use, but you'll have to pay if you want to reach your customers. Chris Heiler gives a rundown of what is available to you and if it's worth the money.

Facebook may still be free to use, but you'll have to pay if you want to reach your customers. Chris Heiler gives a rundown of what is available to you and if it's worth the money.

The problem: Thanks to the continuing drought, trees across the country are stressed and ever more vulnerable to emerald ash borer and its cousins. We check in with Todd Mayhew to see what contractors can do to fight off the pending onslaught and protect their customers’ property.

Dr. Joe Eakes, horticulture professor at Auburn University, talks about his recent Educator of the Year award and engaging the next generation of landscapers.

Dr. Joe Eakes, horticulture professor at Auburn University, talks about his recent Educator of the Year award and engaging the next generation of landscapers.

Dr. David "Doc" Vik, who was the culture coach at Zappos, explains how to impress customers and employees to create a better culture at your company. One hint: work with your employees to create personal goals outside of the workplace.

Dr. David "Doc" Vik, who was the culture coach at Zappos, explains how to impress customers and employees to create a better culture at your company. One hint: work with your employees to create personal goals outside of the workplace.

Running a tree care company can be hectic during a hurricane. Tom Golan of Wonderland Tree Care gives his advice on how to handle calls during a natural disaster, and what it takes to avoid losing money during a hurricane.

In the first edition of The Marketing Fix, Maria Semple gives her tips on how to write effective e-newsletter subject lines.