This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode.

But, a rebrand is a little different to doing it clean skin. Understanding the differences between a rebrand and a brand can help you get a better outcome.

But there's also things to keep in mind as you go through the process, like the human element, how to keep your team engaged on the project.

Layers is a podcast by ply.studio

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