Layers

Layers

By PlyBusiness
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Layers episodes

  • Layers - Season 3, Episode 7: What is a brand custodian and why you might need one
    Layers is a podcast about building brands with more depth.
    In this episode we chat about disjointed brands, how they happen and what you can do to fix them.
    If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    26 min
  • Layers - Season 3, Episode 4: 13 ways modern brands can build more depth in 2020 (Part 2)
    The 13 pillars emerging brands are building their companies on (and you can too)
    There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
    As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
    Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    21 min
  • Layers - Season 3, Episode 3: 13 ways modern brands can build more depth in 2020 (Part 1)
    The 13 pillars emerging brands are building their companies on (and you can too)
    There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
    As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
    Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    18 min
  • Layers - Season 3, Episode 2: The fundamentals of brands on social media
    Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on these platforms?
    Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    18 min
  • Layers - Season 3, Episode 1: The future of brand
    Layers is a podcast about building brands with more depth.
    Its 2020, a New Year and a new decade. So now is as good a time as ever to talk about the future of brands.
    If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    22 min
  • Layers - Season 2, Episode 5: The best way to show the world your rebrand
    This is our final episode of Season 02; The Rebrand. We've been stepping you through the process of rebranding and in this episode we chat about the best ways to get it shown to the world.
    Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
    Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
    Sponsored by Ply.Studio
    23 min
  • Layers - Season 2, Episode 4: The process of a rebrand
    This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode.
    But, a rebrand is a little different to doing it clean skin. Understanding the differences between a rebrand and a brand can help you get a better outcome.
    But there's also things to keep in mind as you go through the process, like the human element, how to keep your team engaged on the project.
    Layers is a podcast by ply.studio
    Follow us on instagram: @ply.studio
    39 min

About Layers

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Layers is a conversation about building brands with more depth.