Automation holds immense potential for the product development process. Moving rote tasks from humans to artificial intelligence allows teams to focus their energy on the creative aspects of the job. It also streamlines the workflow, reducing samples and iterations, which in turn boosts efficiency and reduces waste.

“You’re… ultimately shifting teams from firefighting to adding value and helping businesses become more agile [and] creative while still being sustainable,” said Kristen Ohlsson, head of strategic solutions consulting at apparel design software firm Browzwear.

To get the most out of AI, companies need to underpin the technology with digitalized systems and solid data management so that the machines are learning from the right information. Also critical is training so employees don’t dread the technology. “AI is not there to replace your jobs,” said Lars Villumsen, strategic solutions architect consultant director at Browzwear. “It's to assist you on working smarter.”

This conversation between Ohlsson, Villumsen and Sourcing Journal's senior editor, strategic content Sarah Jones covers what tasks should—and shouldn’t—be automated and AI’s future place in product creation.

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