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Lazy Lions NFT EXCLUSIVE Interview
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Episode Summary
Joining us today for a SPECIAL episode of The Roadmap - Lazy Lions! The NFT Community for Kings.
Guests:
Lazy Lions: https://twitter.com/LazyLionsNFT
Ashur, Co-Founder: https://twitter.com/AshurNFT
https://opensea.io/collection/lazy-lions
Hosts:
Chris Katje
Maz
https://bitclout.com/u/maz
Follow The Roadmap on Twitter!
Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.
Unedited Transcript:
Welcome to the roadmap. Benzing. As new NFT show, we've had some great teams on past episodes. Pixel vault, art blocks, the Vogel collective robots, the dos pound owning force, crypto dads, dizzy dragons, sub doc, and.
Today. We have the team from lazy lions joining us on the 6:00 PM Eastern time, special edition of the roadmap. Stay tuned, everyone. We've got a great show coming up. This is the roadmap. All right, everyone. Yet, if you did not hear me at the start, Benzing his new show. The road. Covering NFT news and doing interviews with top projects out there.
And we've got a great interview coming up to night. But before I talk about that, let me go ahead and bring on my cohost mass mass. What's going on, buddy? Yeah, what's going on Chris? It's a pleasure to be here it's Monday. So it's throwing off stuff a little bit, you know, different time, you know, different day.
Uh, it's going to be a great episode. Yeah. You know, we, we ere Tuesday, Wednesday, Thursday, 2:00 PM. Eastern time. We're three days a week now, but we had the opportunity to get this team on a stream live at night. And we said, of course, let's go because mass lazy lions. I mean, we talk all the time about projects.
We talk about community. I mean, this is a big one and they're showing up in the chat. They've got 6,000 people in the discord, almost 50,000 followers on Twitter. And this isn't a new project. I mean, this minted back in August and this community is just getting stronger and stronger. Absolutely. So funny story, right.
We first found out about this community when we shot an episode and then the comments, you know, they started, you know, talking to them. We tweeted something out when Zynga, I don't know if you remember that Chris and went crazy. So when Zynga is now, so, you know, thank you guys for tuning in. It's going to be a great episode.
Yeah. I mean, the chat spoke, right. And also, I mean, mass, you saw it, right. We put out a couple of tweets sharing the preview of this video. Right. And the engagement on those tweets was insane. And that's how we know that there is going to be a lot of people here. A lot of people excited for this interview when we get that kind of crazy engagement on Twitter.
So if you guys are new to the roadmap, please like this video, please subscribe to Benzinga channel. Again. We air the roadmap Tuesday, Wednesdays, and Thursdays, 2:00 PM. Eastern time. Mass before we get into the interview. I think we need everyone in the chat to roar. Right? I want to see some roars out there and we can play our trailer and get started with this interview again, mass, I mean this minted at 0.05, we've got a floor price of over one it's sold out in its first day.
And again, this was back in. You know, so a different time than what we're seeing now. All right. So joining us on the roadmap today, we have Asher the co-founder of lazy lions and nine. The developer got to go ahead, bring these guys on the stream. What's going on here.
We've been doing that lately, where we do these trailers. We love putting those trailers out, you know, on Twitter, getting some engagement built up, but it's a great way to bring on our guests, right? It's almost like entrance music to play you guys onto the stream. So we're glad that you liked it. And we're super excited to have you guys on the stream and also this loyal community in the chat.
Right.
Super excited for this one. So yeah, that's definitely going to be exciting. And I just noticed now, as I'm looking at this. I came in a bit more casual with my hoodie and I see you've got the real Madrid shirt and all that.
All right, guys. Well, let's dive into some questions. Uh, before we get into Lacy lions, one of the first questions I always like to start with is. Tell us about your experience with NFTs prior to lazy lions, where you collectors, were you investors or was lazy lions, your first entry into the NFT space? Uh, let's start with nine on this one and, uh, hear from you.
Yeah, sure. Um, so NFTs for us was very interesting actually, because when we first started, we were very into sort of like. Um, so we used to play a lot of games when we were younger. Um, and that, and then we start to learn about, you know, crypto it first started when we got into cryptocurrencies. Uh, we know a little bit about that and it started to move into NFTs.
I personally had an action collected any NFTs at the time, but it just tied in like the way that I understood it was like, oh yeah, it's on a blockchain, you know, proof of ownership. There was rarely factor involved. And that just took me back to our younger days when we used to play games and it just resonated with us and we spoke about it and we're like, yeah, this is, this is the space.
And when you were, and then we started to work together and getting to the NFV space and start looking like building lazy lines from the ground up. Um, that's really how it started. I personally didn't collect any, I know Ash, I think you've, I think you've bought one, but yeah, he touch on that more. Yeah.
Ashley let's hear from you and FTS. Were you in before lazy lions? Yeah, for sure. Um, I mean, just.
Uh, code up different things and then, um, you know, taken to market. That was always a lot of fun. Um, with crypto, for me, um, I wasn't like a big crypto guy, like even during the. Um, it is that the, the vibe that really interested me, cause I saw the value of the metal offsets. It still makes a lot of sense, but it didn't hit me as like, oh, this is going to be a really big thing.
Cause I couldn't see it being like a cultural impact, but NFTs for me, it was beginning of this year. And as soon as I like started that. To me, I'm like, this is not going anyway. Like digital ownership. Like we grew up, you know, playing video games where you've spent all that time and energy and money as well, but you can never take that thing outside of the game.
And it's like, now you can actually do that. It's just, so for me, it's a no brainer. This is definitely not going anywhere. Um, one of my favorite entities actually like a full lights. In our bungalow and a bungalow is an NFC that we dropped where you can showcase your other entities. Um, it's actually forgotten ruins character.
Um, and this probably ties in with what nine was saying. You know, we'd be gay. This girl playing greenscape loved that game and that little guy. Like, he just reminds me so much of my childhood. I tell you, I don't know how much that could go up in value, but I don't think I'm ever going to sell it. So, um, I guess a collector before, before these lines, if you want to.
Yeah, it sounds like he's not going to sell it. Well, awesome love here in the video game. Talk as well. That's a common thing that we hear from different people behind NFT projects. Uh, you know, nine, you mentioned a little bit, uh, U2, uh, you know, getting involved together. Wondering if we can hear, or if we can hear more of the background, how did this team come to be and why the decision, you know, to, to launch lazy lions, uh, why a lion, why this type of artwork any a behind the scenes insight there?
Yeah, sure. So it was, it first started. I think it was actually my birthday when we first started discussing like, um, cryptocurrencies and. It's a lot of getting into it. And we were talking just back talking about different coins that we were interested in. Um, and then later down the track, I believe it was Ashley that came up to me was like, Hey man, have you heard of NFTs?
And I was like, yeah, I've heard of them. They pretty much just like JPEGs. Right. And he's like, yeah, but you can actually own, like, you could see those as NFTs and there's a very flexible and it all started resonating. And we're like, you know what? This makes sense. This makes sense to us being video game players, back in the days, it all like proof of ownership was a big thing for us being able to actually prove that you own this NFT just made sense.
Uh, just made sense to us and we thought, you know, just discussing it. And we sort of just branched out to the team as well. And they all understood the. And then pretty much from there, we just thought, you know what let's just think of, um, think of the next best thing. And with that with us, we always went back to our heritage.
So lions were pretty much a part of our heritage cause we were from an, a student. So that just resonated with us and we just yet went full throttle with that. Yeah. I mean, just a few other things as well. Like the whole Kings and Queensland, hopefully my audio is working better now. I'm using AirPods and I realized it was a different setting.
Um, like just growing up, we've always referred to each other as Kings, right. Like even just with mates around. Um, and I feel like that's something that's just hit off for you. What would the community, and it's probably a small thing. Like there might be people in the audience outside of the lazy lions community.
Coming to their king or queen, but I think it goes more than that. Like it ties in with that values, which is yes, we're all Kings and Queens, but no one's above anyone else. And I feel like that's something that resonates with a lot of people in web three. Um, so yeah, just a few little things like that.
Love that. So guys, so the floor is over one eighth, you guys have over 86 K into this school. And the 49 K on Twitter. So how do you guys personally measure the success of this project? Let's start with you Asher, if you can tell us a little bit more. Yeah. You know, it's, it's interesting. Like there are a few different ways you can, you can look at it.
Um, and that, and that we do track, right? Like obviously we've got our own KPIs that, you know, we had really, really smart people who know the ins and outs of, um, the whole economics behind it. Yeah. Tell us what metrics we should be looking. Um, and the community knows that, um, it, it ties in with that mission, which is pretty simply it's to become the, the biggest and best entity community there is.
That's, that's our mission. Um, obviously we're a bit biased. We think we've already got one of those. Um, but to be the biggest, it's very black and white, so that's what we're aiming for. Not to put anyone else down. I, I love some of the other projects that are out there, but that's just our mission anyways.
Right. Um, so that's one way that we track success. Um, That's small quantitative like qualitative, just speaking with community members, the five, particularly in this dip right now. I feel like for me, um, that's what really just reassures me that we're on the right path. Just, you know, you jump into the discord, you see what's being posted.
You have chats with community members. I try to say. Um, spend a fair bit of my time just having those, like one-on-one chats with community members. Um, I feel like that's a really important thing. Like just, um, like really like, Hey, like how are things going? Like, you know what he feels blocking us, like real deeper conversation.
Um, and that's just been like, it's not obviously like all positive, like they're always things that we can be improving on, but overall it feels like we're on the right track. So that's, that's the way we measure it. Yes. We've got data that having those conversations with community members, um, tells me we're on the right track.
I love that. Yeah, same. I like to hop in a discord and you know, you see the activity level. You know, there's been so many discourse throughout this period that are just dead, you know? Cause it's, we're kind of an embarrassed market, so there's no one, you know, having conversation, seeing you guys have this activity is amazing.
Uh, how about you a nine? What, what, how do you measure the success of the. Yeah. So similar to what, similar to what Ash said. I think for me personally, it's during this fast success of the project, just jumping into the discord and seeing how active it is on a, on a daily basis. Being able to hold these, um, conversations with, you know, my team members and, you know, moderators and community members.
And they're all, we're all on the same page. We all understand what the, you know, what we're here to do. And just, yeah, just seeing how active for me personally, because I'm more on the community is just how active it actually is. And seeing the word being spread out, spread out on Twitter, spread out in discord.
That really just resonates with me. So I love that. So can you guys tell us a little bit more about bungalows and how they, uh, you know, coming to the lazy lion world? Yeah, absolutely. Absolutely. Um, and so I guess when we started, right, like we had a few things, um, In mind for the roadmap. Um, and we didn't want to be different just for the sake of being different, but at the same time, it's, it was very obvious to us that if we just, I guess, copied what other projects were doing, like we could find our own way.
I think that that was a bit lane. Like that's not what we're about. Um, we're in a new space. I think there's a really good opportunity for us to build something unique and that's fun to us. Right. And it's something that was that we noticed during our research of NFTs, like at the beginning of the year was like, how do you show these things?
Yeah, that was the question I had. Um, and I spent a fair bit of time looking into that. I still feel like there's no great solution, um, in real life, if anyone has something like, you know, a great way to like show them off in frames or whatever the ambulance go down, I'd love to know. Cause I want to bring out obviously my line, um, and a few other odd faces.
Yeah, that's in the real world. And, um, you know, in the digital world, you know, how do you show these things off? I've seen a few like, um, social media websites, but nothing great. So just to us, it was like, well, Twitter ban is not being used. Profile photos are what if we could show off NFTs in the Twitter banner, um, and you know, sticking with our values as well, which is to be inclusive rather than.
Being exclusive, which I think a lot of other projects really focused on, you know, they're trying to build this exclusive community, um, and that works for them and that's great, but where we're different to that, you know, we're trying to, you know, we're aiming to be inclusive. So, um, sticking with that nature, it's like, you don't just have to show off your lazy lines and, um, without new bungalows DAP, which is on dot com, you can edit any bungle.
It, you have to include any NFT that you weren't. Even if it's not lazy lions related. So, um, yeah, that's, that's how it works. It's a bit of background as to why. That's awesome. So me and Chris liked to ask this question on to our guests, every episode, what are some of your favorite traits from the lazy lion?
So were there any unique traits that you particularly liked that no one knows about? Let's start with you nine. Can you tell us a little bit more, you know, which lions do you like the best or what traits do you like the most. That's a good question. That's that's a great question. Um, which ones are the ones that are being slept on?
Let's let you personally love, you know, honestly, I think I used to love the, I like actually like the, really like the lederhosen. Um, it is one of the ones that I had originally as my PFE or my line had it. You had the better hosing shirt out of my eyes, and I believe it had the halo just look very innocent.
So I was like, yeah, this one, this one resonates with me. Um, but I think that one's a little bit slipped on as well. It's, it's, you know, it is one of the rare ones as well, but you don't see too many people will actually actually with it. So
what about you Asher? Um, there's a couple big. Uh, a big party guide just because of the whole childhood thing, but, um, basically these, uh, these sorts of fire, I think, um, and I know I'll get in. Um, I'll get a bit of stick if I, Aaron, and he's proud of that team as well. He is a community manager. I know he loves the lazy hat.
Um, so that one should probably get some recognition as well. I think that one's probably a fan favorite. Yeah. That's been some call-outs for us, steak mouth in the chat as well. It looks like there's some fans of the meat and the steak out there in the chat right now that guy's going to get about 50 steak bouts.
So that's why, that's why, that's why. So there's a little bit of a bias going on. Oh man. Well, Sorry. There's a little bit of a little trait combo that I like as well. So if you have like a, if there's a scratch body and they have a ripped shirt, you can see the scratches underneath the shirt, which is what just comes out really nice.
So it's a little thing that I sort of go for as well. I like the nice, nice call out there. What about you guys? Yeah. You know, I seeing them, I like the steak right there, you know, and again, I, I know there's someone in the chat, you know, bias towards that, but I liked the steak. I liked the party hat. I know there was the halo, um, you know, some of the different, uh, the headpiece traits.
Um, I liked, but I also have seen some real clean ones too. Uh, you know, that are impressive. Uh, what about. Um, football Jersey, you know, big football guy. And then I do like, so I do like anything theorem based from any collection. I'm always trying to find like, is there a theme chain or anything like that?
I saw you guys having it there in business shirt. I like that one as well. So yeah, exactly. That one right there. So always those little subtle pieces. I think that's cool. Definitely. All right. Well, you guys also have roar words for your owners to reward the community members. Can you tell us a little bit about.
Yeah, absolutely. Absolutely. Um, this is probably what been one of the biggest, uh, I guess like catalysts of the project, particularly at the beginning, uh, at the early stage of, sorry. To put it simply, uh, rewards is what it sounds like it's a rewards program exclusively for lazy lion holders. So this is one of the advantages, or I guess, utility of being a lion NFT holder.
Um, every month you're eligible for rewards in the form of eight by completing activities that, uh, That benefit the project. So, you know, community engaging activities and part of those, you know, they change from month to month, but one of those might be, you know, setting your profile photo or on Twitter to your lazy lion entity.
Um, and you know, I feel the little things like that, and that might be why you see, you know, quite a few, um, you know, about how those changing their profile photo, um, to the lines, particularly the, the early stages, but what we found now, it's really interesting, right. Um, And I should probably explain why we did this, but what we've seen is like, it was a good reason.
It was a reason why a lot of, um, people I guess, came to the project. Um, but what's happened now is like, it's becomes so insignificant where they just, they love their lines so much. They don't really care about rewards anymore. Like, that's a lot of the feedback that we get is like, yeah, that was really nice at the beginning, but it's like now I love my profile photo so much.
I'm not gonna change it. Even if you would've paid me to. So it's like, it's sort of changed, um, how they, how they view it. Um, but I think it's important to like, to explain why we did this. Um, it's sort of like a marketing expense, I guess if we, if we look at it that way, like from the project's point of view, like I know a lot of other collections and then this isn't me bashing anyone else.
Go down the route, which is the easy route of, you know, paying like an influencer to change their profile better and, you know, paying a big amount, a large amount of Psalm, one influence, a change, that profile photo. Great. We saw that as a big crunch and we're like, is there another way to do this? Um, but obviously we still need to do marketing.
Like obviously the project needs to be marketed. Um, and we're like, what if instead of just giving it to one celebrity or influencer. What if we just give that to the community and instead of just one big amount to one person, we just spread it out to the community. I'm like, well, that ties in with the whole, you know, web three N model.
So that's how we went. And we just created a system that allows us to do that. Essentially the community gets rewarded for, um, marketing the, the project. And I feel like that's worked one just for us. Yeah. I mean, that's my, that's my opinion, but I think, you know, if you jump on Twitter and you just look at all the activity from lazy lion holders, it feels like it's sort of evolved beyond that as well.
This is awesome, dude, this is some alpha for anybody looking to start a project. Seriously. I noticed that there's your marketing right there. And if you're looking to create an NFT project, yeah. I mean, what a great way, love that. And, you know, look at the numbers you guys have too in building the community and the community.
I mean, being so loyal months after the launch. So clearly that rewards is working. Um, I saw a picture on Twitter. That you guys had a meetup in New York city, some lions holders. Um, were you guys involved in that? Have you met any, uh, lions holders and, uh, you know, talk to us about future events for lion?
Hey, the Kings and I wish we were that. So where, um, we're still in lockdown here and study CD. Um, so I think we're just now starting to get out of lockdown, but as soon as we can fly out, like desperately, we'll be meeting up with laser line holders, but no, that was community led. Um, a lot of, a lot of really good feedback actually from that one.
Um, everybody seemed to really enjoy themselves. Um, but yeah, that was a little community, but we'll definitely look at doing more of that. Um, as soon as we're able to fly out. That's awesome. I mean, showing the initiative by the community there, I mean, that's something we don't see out of every project, uh, doing these, you know, these meetups.
So a, another great sign of how big this community really is. Um, I did see, you know, that there are quite a few celebrities that also own lazy lions. Um, that's something we talk about a lot on the show. A lot of athletes does Bryant, Josh Hart, Seth Curry, uh, Tyrese Haliber and also we've got Jake Paul John rule.
Uh, talk to us a little bit, you know, I know you guys didn't go after all these celebrities, what does it mean to see some of them get involved in the project in terms of validation going forward? Man, it's really cool. Uh, it's really cool, but you. Uh, just in general, just with the community, like what I know it's sort of gone away from the question, but just what we love, 4,600 holders, like jumping into the, or like I sometimes find, must find myself just going like, well, is this sort of like a dream?
Like you sorta just have to step back. You're like, well, I'm just going to wake up. And that damn like went back in August. This never happened. Or just, you know, continuing on with whatever else we're doing. Um, so it's sort of surreal like that just with the community, which is a really cool thing. But, um, no, I mean like the celebrities in the.
Uh, the athletes, um, yeah, that's been all organic or organic. Sorry. I'm like nothing from us anyways. Like the, the teams specifically bringing in those ones. Um, but yeah, I think it's really cool. Like, it just goes to back, I guess they had belief in either the project and the community or, you know, it's probably because they resonate with the art as well.
Um, like from a few of the things that I've seen. Um, which I guess makes sense. You know, everyone feels like, you know, a lot of people feel like they're aligned, particularly athletes. Uh, um, yeah. It's, uh, Awesome. I got a highlight Tyrese Halliburton for a minute. Cause we talked about him last week on the show because the big news was that he, uh, wore a pair of sneakers during an NBA game, featuring his board ape on his shoe.
So my question for you is, you know, has there been any talks of Tyrese Haliber and having his lion on his shoe? Is that something you guys would love to see? And what has the reaction been from the community of that possible? I think that's so cool. Hey, like now that we're seeing it as he's going into a culture like that.
Yeah. That's um, no, that's awesome. Um, I got a lot of respect for board apps as well. I mean, they sort of paved the way for a lot of projects out outta here right now. I think it'd be really cool if you wanted to do something like that. And with the lazy lines, I mean, I dunno, how's the community feel about that?
That guys in the chat, let us know. I mean, I'm seeing a comment here when lion shoe, uh, you know, if that's something you guys would love to see an NBA game with lazy lion, uh, sneakers being worn, uh, you know, I know we got a ton of press about the board apes shoes last week, and it was really cool to just see an NFT, you know, on a shoe in real life.
There it is on screen. Um, you know, and I love her and changed his shoes. Uh, you know, pretty much every game. So I have a feeling, you know, that he's not done and there's his lazy lion there on screen. So, uh, can we get that on a shoe? I think that'd be pretty sweet. Yeah, that's awesome. You called it Chris.
Let's see it let's make it happen. The crowd would be roaring. David says great comment there, Dave. All right, guys. So back to the discord really quick. So again, you guys have over 80 K discord members, you know, I'm sure we've all been crazy. Discords where they're spamming and just out of control. What do you guys do to manage the discord?
Now we've got a great team, great team, and that's, um, you know, not just, uh, uh, in just the community managers that we have in there, but even the moderators as well. And I think anyone in the community with. Um, you know, a lot of people I could shout out individually, but yeah, the mods, the community managers, um, I support team and even just like the RA, we've got like different roles.
Like we have one called like a role, uh, Royal king, sorry. And these are like community members that are sorta like self appointed by the community itself. It's funny. It's like we don't even choose. It's like, it's very obvious it should be this role. And they're the ones that are sort of. The community outside of the actual moderators.
And I feel like the community itself just does a great job of like, self-governing like if somebody comes in and sends somebody that something that they shouldn't it's very quickly resolved by itself, which is just a beautiful thing. Um, so it's like, even though we, you know, the more and more we scale up and grow, um, it hasn't been too much of the.
Um, but yeah, that's, that's how it sort of does it, so it doesn't get, like, it gets crazy at times, for sure. Especially on like, you know, Lauren's days and like rewards, especially. And we've got that one coming up this Friday. Um, when the, uh, Downey's sent out, it gets pretty, did pretty well on that day because it's a bit of fun, but, uh, now it's all governed quite well.
I think that's awesome. How active are you guys? Both in the discord. And do you have any like favorite channels in there? I'm probably a bit too active in the, um, in the disc, like considering, like I'm also, I'm like leading up like the product team and obviously like, uh, just trying to keep my eyes on everything else in the, in the project.
Um, but man, it's just so addicting being in the discordant. Like what do you, I guess it's just like, it's hard not to be what up in the, in the moment. And then you're sitting there for like half an hour, just chatting back and forth with everybody in the. And the community. I think you get FOMO too. Like you want to scroll back and see what you've missed.
You said this falling through your phone for a little bit to try to catch up with everybody and what they're saying, but in terms of favorite channel, I would have to say it's probably, um, it's probably, it's probably cabana bar. That's our, that's our main channel for lazy line holders. Um, so it's sort of, you know, it's only available to them.
Um, but when that channel starts to pick up, it's really fast to pick up on. There's a lot of great discussions that, um, Uh, so yeah, you learn a lot and it's, it's great speaking with the community, uh, specifically lazy line holders. And then, yeah, that would be probably my favorite channel. I'd say there's lots of learning.
Yeah, love that. So we've seen a lot of discord hacks over the last couple of weeks, you know, discord, Twitter, hacks, you know, different kinds of schemes going on there. Are you guys taking any precautions towards, you know, protecting the discord? Uh, let's start with you. Yeah. Sure. So recently we've done like a, an audit of our bots just to ensure that there's no, no leftover bots that are lurking, that we sort of don't need.
Um, majority of our web hooks. I know they can be either a bit risky, um, in regards to, yeah. So I know that one of the disciplines I apparently got, you know, got it. They got into it because of a web hook. So we started to, you know, just review the web books, make sure they're all clean. Make sure there's nothing we don't know about.
Um, we've started to leave sticky bots, uh, sticky notes in each of our. I know that sometimes you can get DMS from fake collab land. Can you try to verify your NFTs? So we have sticky notes that, um, you know, just say, make sure, like, just confirm correct collab, land, which other scams, it leads the country, uh, of that channel so nobody can see like, so no collab then can sort of see who's typing, you know, exclamation mark join to verify that.
And if they, so just little things here and there to reach clean up the discord, make sure there's nothing that's sort of, you know, leftover to ensure the safety of the community. That's what we've been doing, just to make sure that nothing happens. Yeah, yeah, yeah. Pretty much that. And um, I mean, cause our discord is like so important to us as well, right?
Like it's such like it's front and center of our. Um, like the project strategy, right? It's like, that's what we're really trying to grow and build a community. Cause like we've always said that like the project is the community, the community is the project. And like we're making a, we're making our bed on the discolored platform.
Um, that's not to say it's perfect. Like I feel like there's, you know, there's a few things that I, you know, I'd love to suggest as a disco, um, team members and just, you know, things that I think would benefit the. Um, overall, particularly as entity and crypto is becoming more and more of a thing that's using discord.
Um, cause like we've let so many important, um, possibly it's like we've got like a professional networking section. Um, cause it's funny. It goes, it's sort of gone away from the question, but it sort of ties into like what's the value in an annotate? Um, like that's a question that I've, you know, I had asked her a few times basically for people that aren't encrypted, like why would you get an NFTA?
Like what do you actually get out of it? Yeah. Uh, like one of the most obvious things is the community. And some people just look at that and go, oh, like, what is that? It's like, well, like, you know, it's just because they're cartoon characters. I think the stigma is like, people think it's it's little children or like fat kids in their mother's basements that are buying these entities.
Right. And it's like, that's not the, that's definitely not the case. Right. Like, Like we're speaking with, you know, mid like C level executives with doctors, with lawyers, like whatever their industry they're in, you know, our reporters, like people at the top of their industry, right. Are like really smart, intelligent people.
So it's like, um, how much does it cost to get into like a professional networking? Um, uh, you know, like, oh, like, you know, how will, what's the cost of that to be a part of that? Create those kinds of connections. Right. And that's something we've doubled down on. So we have like a whole professional networking section and in the discord, um, like we have gaming sections, um, marketplace, uh, like all of these other things.
So it's really critical to us. And security is really important as well. Um, those hacks are pretty scary. So it's just things that were, yeah. Like what, what nine said, those are some of the things that we're doing to make sure that, that Allstate. Uh, secure love that. So you actually just led me on to the next question I had for you guys.
I'm going to have a list of pull up this chart here. So someone posted this in the tweet and the tweet last night, and it's interesting because it breaks down all the demographics, right? So there's, you know, 4.6 owners. Yeah. So this is really interesting, right? Gender, you know, 92% male, 8% female, top three age groups, 26 to 35 leads.
Uh, 36 to 45 is second. See, I wouldn't have guessed that 19 to 20 five-year-olds is third. Uh, this one to 53% are married. 44% are single 60%, no kids, 33%, one to two kids. Can you guys tell us a little bit more about all these stats, man? This is really cool. Yeah, it's really interesting. I think some of those numbers would love for them to be a little bit different, um, particularly cause we have.
And I think if you compare it to the average would probably be a bit better. It's basically in terms of, you know, having more or, um, more females in the, in the project being inclusive as obviously one of our core values rather than being exclusive. Um, but this was just part of a survey that we, we did a while back, um, Uh, yeah.
And it's interesting, like target market is, you know, 25 to 45 year old males, obviously high disposable income as well. Um, but, uh, yeah, it's definitely interesting. We thought other brands would be, you know, would love to see that kind of information, particularly now as we've got the collectibles, um, you know, probably sneak thinking a bit too much of that.
Um, but just to look at about that, but that's something that we've got coming out. Um, Quite soon. Uh, and that, I think it's an opportunity for, you know, we've had so many requests to do like collabs, um, you know, so many projects that have hit us up and we're like, Hey, can we do something? And we just haven't done anything with them strictly because we just haven't wanted to pay like any influences.
That's not been our strategy on the really cringe. Um, it just goes against that values. So this is an opportunity for us to actually partner up with brands in a meaningful way. So that's why we shared that. That data. Um, and I think it's quite valuable daughter to, to anyone in any entities, but yeah, that's, that was the reasoning behind it.
Awesome. So one of the things we've talked a lot about on the roadmap, obviously NFTs have seen huge interest this year. And we also have news that Coinbase a leading crypto platform is launching their own NFT marketplace. So they actually pulled their audience asking for favorite NFT communities. And of course the lions community.
Came through and roared and Coinbase actually retweeted. And they said roar louder for the people in the back. Please. Uh, tell us what this means. Uh, you know, have you been in talks with Coinbase at all or is this just validation that Coinbase sees the large community here? Um, that's one of those things where I probably shouldn't say too much, maybe just because I can't say too much, but I think, yeah, that might be enough there just to say that you can't comment.
So maybe we got it. We got it out of Yeti. But I think it's really cool. All right. I think it's really cool and it's really exciting time. So we'll see what, um, you know, we'll see what happens with the platform. And then we will got a lot of hopes. Um, but at the same time, you know, like we've got to be a little bit skeptical.
Like there's a bit of pressure on them to make sure everything comes out. Well, it's not a guarantee or anything. Like we saw what happened with like Google plus, right. Um, just because you're the biggest doesn't mean it's going to be a guarantee, but, um, I think the fact that they moving into entity.
Entities and they're focusing on it as is extremely bullish. Right. Um, so I've got, I've got high hopes and they got my support. Love at Google plus. Wow. Take taken me back there. I definitely, I definitely had a Google plus account where I would share links to articles that I wrote to try to get increased page views, but yeah, goo Google plus a diet and unfortunate death there.
But yeah, that's a phrase I haven't heard in a while. Um, I think we have AR in the chat and I believe there was a mention of a tattoo. We do have a picture and a video of this tattoo. Uh, again, we, we talked to a lot of NFTE teams, right? And w we occasionally see strong engagement and we do not see too many tattoos.
So tell us a little bit about, you know, uh, why this tattoo came to be, um, looks like AR you know, called out for the floor price and then got the tattoo. Is this something you guys do about at a time and how did the community. Man. I think everybody loves it. Like look at how clean that thing. Like man, whoever the tattoo was like.
Yeah. He's, that's a really good word. But um, no, that was all right. That was something he called out back when we first, when we first launched it, I remember seeing that and it was like, um, did he say it's like, when were you reached to a, I'm going to get my live. And I remember looking at that and like, obviously, like I'm extremely bullish on what Wade I've got completely.
Like from the early days, I was like, sure, like, you know, we can do, we can achieve whatever we set our minds to. Right. And I still believe that. Um, so I was like this, guy's going to have to get a tattoo of his life. That is a sweet looking tattoo. Uh, I mean, loved watching that video. So clean, so shout out to the artists too.
Um, but yeah, I mean, seeing someone get a tattoo, I mean, that's great validation for, for the longevity of this project and the community. So, uh, an AR in the chat, I mean, a nice looking tattoo and thanks for joining us for the stream today. Uh, along with the tattoo talk and validation, another area where we've seen NFT projects, you know, connect with their community.
As we just had Halloween and I saw some lazy lions, Halloween costumes. Um, you know, is that something that you guys, uh, you know, called for, did a contest at all? Or is this just people happen in because they wanted to dress as their lion. Yeah, this was just, this was purely community-based. Um, when I actually saw that image and retweeted it on the main Twitter account, that was absolutely awesome that people were getting so involved.
I really liked it. I'd love that lazy hat as well. It looks so clean. I want it personally, but it was, yeah, that was just completely community driven in hold a competition. They just went out of their way and yeah, it was just beautiful to see. That's awesome. Uh, yeah, I mean, what a cool Halloween costume.
That is a sweet looking hat too. Um, but keep that in mind, any lions in the chat, if you're looking for a Halloween costume next year, I know it's a year away, but start planning to work on your lion costume now. Um, so you can be ready. Uh, you mentioned a little bit about collectibles, right? So we got a little bit of a teaser.
One of the things we are called the roadmap after all is we always try to hear about, you know, what's next. So I know you guys can't share too much, but can we get a little bit more information on collectibles and maybe what's ahead for lion holders. Nine, if you don't have a problem. I mean, why not? Like I've got a lot of respect for these show, so, yeah.
All right. So essentially this ties in without values and mission as well. Right. Which is obviously like our value is one of our values is, you know, rather than being an exclusive community, which you don't know a lot of other. Uh, you know, focusing on being, which is fine and like that works really well.
And I've got a lot of respect for a lot. A lot of other projects, I would never bash another one, but, um, like ours is to be inclusive rather than exclusive. So, um, we're trying to build obviously the biggest and it's the community, that's our mission. And part of that is bringing new people that aren't necessarily in entities right now.
And I feel like we sort of shoulder that responsibility as well. Um, you know, just from what other people have told me, it seems like we kind of, one of the leading projects now, at least like in the top, you know, I think like on open slate, like top 40 or all time trader those types of things. So I feel like we have a responsibility to actually, um, you know, to try and lead the space and, and bring in new people into the community rather than just, you know, those existing members who already have entities.
And I think the challenge is. Because it's still so early, like the interfaces and everything, it's not super easy to get into it. Like I just, the act of having to create a wallet and minting and gas, it's sort of like, you know, I said, it's like, if you're telling a friend or family member of someone that you know, coworker about entities and they're not in it already, it's like, Hey, we've got a lazy lion.
This community is amazing. Oh, cool. How much is it? And he's like one eighth and I look up one eight. They're like what? That's not how I'm going to get started. Right. So it's like, okay, how can we say. I have those, um, people still become a part of the community without having to fork out that much straightaway.
And that's where this sort of referral program collectibles thing came to mind. So essentially what it is is every community member or every new person that you invite to the community, all they have to do is join discord and they will get a pack of tokens for free that they can claim on our website.
Um, and this pack will be a random, you know, it'll be a set of cards. Um, you know, like we had to have a lane, next one will be, um, uh, like, uh, Thanksgiving. Right. Which is what we've got planned. So that's probably a sneak peek there more than I should. Um, so there'll be, you know, a set of eight, eight, uh, Thanksgiving cards.
Um, and every pack that you open, you'll get two random ones. And the idea is complete the set and you enter to win a lazy lines. Um, so this way, anyone who's not in the community already can just join up, join the discord, get a pack. And if they want to get more packs, they just invite more people. And we cover the gas company.
These tokens appear on open. See they can list them free without having to pay any gas that's all covered. So someone could come in, not pay a single cent, get one of the rare tokens, list them and then, you know, make a profit or try and complete the set and win a prize. Um, and I think it just ties in, like we said, without values gives them an opportunity to experience what minting is.
Um, and then, you know, bringing in the ecosystem and understand the true benefits of web three. So. A bit of a lengthy explanation, but yeah, that's, that's what the collectibles ideas. We appreciate the background there. Yeah. When's the launch. Yep. So right now that is in, um, we've got like a soft bed or internally.
Um, that's scheduled for launch, uh, next week, next week. So we've got rewards this week. Oh, wow. Is that a big thing? And then we've got this coming out next week. That's awesome. That's awesome. Yeah. Yeah. Yeah. So yeah, pretty excited. You'll definitely see. Um, I think this will, yeah, we'll see how it goes, but I can see it having a pretty positive effect.
I think so. Yeah. I, we we've seen some of these card ones do well too, and that's a great way. Like you said, to bring new people into the community and also the referral program, uh, you know, I'm a big fan of that. So. You know, uh, we wish you luck with that. And thanks for breaking that news here on the roadmap, it's always exciting to, you know, hear what's next from these projects.
And, you know, I think that, uh, community out there is loving. Absolutely. I mean, that's amazing bringing new people in is the biggest part of the game. That's that's really awesome. Uh, let's take it to, we have some questions from the chat here. Um, the first question that I saw earlier in the interview today, we had a question from Brendan bald.
Uh, he's asking, do you guys have any plans or hopes to develop the IP into film or TV or even comic books?
So the cool thing is I've already seen a few projects do it. Um, and I think they're just, you know, they hold the, uh, lazy lines and, uh, feed themselves once you hold it, you're able to go and create these things yourself. Um, I suppose things like we're open to it, but there's no immediate plans for it, but I've seen a few cool things going around on Twitter.
Yeah. I love that. Um, let's see. Do we have any more questions from the chat here, Chris, that we want to think we got most of the questions answered. Well, you know, uh, people loved hearing the Coinbase conversation again, and people loving this roadmap talk. Um, we're seeing merge now asked from Morgan. Um, you guys, I think you, do you have some merch already or pens for Merck in the works?
Uh, we've got much in the works. So, um, you know, I've seen, what's been being worked on, um, I think the community's going to love what we, what we release with this. Um, so yeah, not, not quite yet, but that's in the works. It's coming out soon. And then mass. How about that? A question there from a breezy in the chat, uh, that, that could be a fun one.
Oh, yeah. So when Arizona ice tea collab, can you guys tell us more about that? Is that a rumor or, you know, is this question coming out of nowhere? Um, yeah, I mean, there's nothing like official going on. Um, what's nice. Is it sort of ties back into the collective. Um, to cause now, like again, if there are any brands listening as well, I feel like there's definitely an opportunity for the brands who are wanting to get into entities, particularly with like more established projects.
Um, at least for us, this is an opportunity for us to actually partner up with brands in a way that's actually beneficial for everyone involved. So, um, you know, if we were doing those, you know, biweekly, um, releases of collectible cards and one of them. The Arizona theme, just for the sake of argument. Um, but yeah, not nothing official, but we're definitely open.
Perfect. Yeah, I did see Arizona as one of the owners mentioned in the, uh, celebrity spotlight, um, on that cool graphic and the facts that we shared. So I think that's where maybe that rumor comes from. Um, but we'll wait. We'll wait to hear more details from you guys in the future. Well, I think that's going to do it for today's interview, you know, nine Asher big.
Thank you for both of you coming on our show. I know it's early morning where you guys are at, um, your flexibility with doing that. Also shout out to the latest science community. I mean, mass, look at them. They're in full force here in the chat during this whole interview. So a shout out to lazy.
Absolutely. I mean, this has honestly been one of the biggest communities I've seen and I'm personally measured by the Twitter. You know, I see on my Twitter, the profile picture, I mean, I see a lion, I would say one out of every 10. If that, I mean, you guys are killing it. I can't wait to have you guys come on again and just, you know, do some updates in the.
Yeah, man, this is a lot of fun. Um, I have like, everyone's been waiting for it for a while. So this is tape spot. It went by a lot quicker than I thought it would. you know, but, uh, yeah, not, King's definitely out there doing this. Yeah, well, we will, we will have to have you guys back on. Um, so thanks again, nine and Asher, uh, before I let everyone go here, uh, mass, we do not have a show tomorrow.
Um, I know I said we're going Tuesday, Wednesdays and Thursdays, 2:00 PM. Eastern time. Benzinga is hosting. PAC awards. And actually there's going to be some awards given in crypto and NFT categories. So if you're interested in the space, we have FinTech awards, airing live on YouTube, beginning at 9:00 AM, Eastern time and going all day.
And also if you're into crypto, we do have our Monday night show. After this show is done with, through there, he will be talking some metaverse crypto plays. Um, so I know I'll be sticking around to hear more from Ruelle on. But yeah. Thanks for everyone for tuning in and yeah. Thank you. I mean, let's chat, they're so appreciative to mass here.
I am trying to tell them. Thank you. And they're all thinking. Yeah. Thank you guys. If you guys liked this content, you know, we're, Benzinga, there's, we're starting to test this out. We want to bring more NFT content, make sure to like subscribe, share this content. We're going to continue to bring more of it as the NFC community expands as well.
So thank you guys for watching. We appreciate it. Definitely. So stay tuned, everyone for a root welds report talking crypto plays, and we will see everyone on the roadmap on Wednesday, 2:00 PM, Eastern time. Take care, everyone. And thanks again.
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Episode Summary
Joining us today for a SPECIAL episode of The Roadmap - Lazy Lions! The NFT Community for Kings.
Guests:
Lazy Lions: https://twitter.com/LazyLionsNFT
Ashur, Co-Founder: https://twitter.com/AshurNFT
https://opensea.io/collection/lazy-lions
Hosts:
Chris Katje
Maz
https://bitclout.com/u/maz
Follow The Roadmap on Twitter!
Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.
Unedited Transcript:
Welcome to the roadmap. Benzing. As new NFT show, we've had some great teams on past episodes. Pixel vault, art blocks, the Vogel collective robots, the dos pound owning force, crypto dads, dizzy dragons, sub doc, and.
Today. We have the team from lazy lions joining us on the 6:00 PM Eastern time, special edition of the roadmap. Stay tuned, everyone. We've got a great show coming up. This is the roadmap. All right, everyone. Yet, if you did not hear me at the start, Benzing his new show. The road. Covering NFT news and doing interviews with top projects out there.
And we've got a great interview coming up to night. But before I talk about that, let me go ahead and bring on my cohost mass mass. What's going on, buddy? Yeah, what's going on Chris? It's a pleasure to be here it's Monday. So it's throwing off stuff a little bit, you know, different time, you know, different day.
Uh, it's going to be a great episode. Yeah. You know, we, we ere Tuesday, Wednesday, Thursday, 2:00 PM. Eastern time. We're three days a week now, but we had the opportunity to get this team on a stream live at night. And we said, of course, let's go because mass lazy lions. I mean, we talk all the time about projects.
We talk about community. I mean, this is a big one and they're showing up in the chat. They've got 6,000 people in the discord, almost 50,000 followers on Twitter. And this isn't a new project. I mean, this minted back in August and this community is just getting stronger and stronger. Absolutely. So funny story, right.
We first found out about this community when we shot an episode and then the comments, you know, they started, you know, talking to them. We tweeted something out when Zynga, I don't know if you remember that Chris and went crazy. So when Zynga is now, so, you know, thank you guys for tuning in. It's going to be a great episode.
Yeah. I mean, the chat spoke, right. And also, I mean, mass, you saw it, right. We put out a couple of tweets sharing the preview of this video. Right. And the engagement on those tweets was insane. And that's how we know that there is going to be a lot of people here. A lot of people excited for this interview when we get that kind of crazy engagement on Twitter.
So if you guys are new to the roadmap, please like this video, please subscribe to Benzinga channel. Again. We air the roadmap Tuesday, Wednesdays, and Thursdays, 2:00 PM. Eastern time. Mass before we get into the interview. I think we need everyone in the chat to roar. Right? I want to see some roars out there and we can play our trailer and get started with this interview again, mass, I mean this minted at 0.05, we've got a floor price of over one it's sold out in its first day.
And again, this was back in. You know, so a different time than what we're seeing now. All right. So joining us on the roadmap today, we have Asher the co-founder of lazy lions and nine. The developer got to go ahead, bring these guys on the stream. What's going on here.
We've been doing that lately, where we do these trailers. We love putting those trailers out, you know, on Twitter, getting some engagement built up, but it's a great way to bring on our guests, right? It's almost like entrance music to play you guys onto the stream. So we're glad that you liked it. And we're super excited to have you guys on the stream and also this loyal community in the chat.
Right.
Super excited for this one. So yeah, that's definitely going to be exciting. And I just noticed now, as I'm looking at this. I came in a bit more casual with my hoodie and I see you've got the real Madrid shirt and all that.
All right, guys. Well, let's dive into some questions. Uh, before we get into Lacy lions, one of the first questions I always like to start with is. Tell us about your experience with NFTs prior to lazy lions, where you collectors, were you investors or was lazy lions, your first entry into the NFT space? Uh, let's start with nine on this one and, uh, hear from you.
Yeah, sure. Um, so NFTs for us was very interesting actually, because when we first started, we were very into sort of like. Um, so we used to play a lot of games when we were younger. Um, and that, and then we start to learn about, you know, crypto it first started when we got into cryptocurrencies. Uh, we know a little bit about that and it started to move into NFTs.
I personally had an action collected any NFTs at the time, but it just tied in like the way that I understood it was like, oh yeah, it's on a blockchain, you know, proof of ownership. There was rarely factor involved. And that just took me back to our younger days when we used to play games and it just resonated with us and we spoke about it and we're like, yeah, this is, this is the space.
And when you were, and then we started to work together and getting to the NFV space and start looking like building lazy lines from the ground up. Um, that's really how it started. I personally didn't collect any, I know Ash, I think you've, I think you've bought one, but yeah, he touch on that more. Yeah.
Ashley let's hear from you and FTS. Were you in before lazy lions? Yeah, for sure. Um, I mean, just.
Uh, code up different things and then, um, you know, taken to market. That was always a lot of fun. Um, with crypto, for me, um, I wasn't like a big crypto guy, like even during the. Um, it is that the, the vibe that really interested me, cause I saw the value of the metal offsets. It still makes a lot of sense, but it didn't hit me as like, oh, this is going to be a really big thing.
Cause I couldn't see it being like a cultural impact, but NFTs for me, it was beginning of this year. And as soon as I like started that. To me, I'm like, this is not going anyway. Like digital ownership. Like we grew up, you know, playing video games where you've spent all that time and energy and money as well, but you can never take that thing outside of the game.
And it's like, now you can actually do that. It's just, so for me, it's a no brainer. This is definitely not going anywhere. Um, one of my favorite entities actually like a full lights. In our bungalow and a bungalow is an NFC that we dropped where you can showcase your other entities. Um, it's actually forgotten ruins character.
Um, and this probably ties in with what nine was saying. You know, we'd be gay. This girl playing greenscape loved that game and that little guy. Like, he just reminds me so much of my childhood. I tell you, I don't know how much that could go up in value, but I don't think I'm ever going to sell it. So, um, I guess a collector before, before these lines, if you want to.
Yeah, it sounds like he's not going to sell it. Well, awesome love here in the video game. Talk as well. That's a common thing that we hear from different people behind NFT projects. Uh, you know, nine, you mentioned a little bit, uh, U2, uh, you know, getting involved together. Wondering if we can hear, or if we can hear more of the background, how did this team come to be and why the decision, you know, to, to launch lazy lions, uh, why a lion, why this type of artwork any a behind the scenes insight there?
Yeah, sure. So it was, it first started. I think it was actually my birthday when we first started discussing like, um, cryptocurrencies and. It's a lot of getting into it. And we were talking just back talking about different coins that we were interested in. Um, and then later down the track, I believe it was Ashley that came up to me was like, Hey man, have you heard of NFTs?
And I was like, yeah, I've heard of them. They pretty much just like JPEGs. Right. And he's like, yeah, but you can actually own, like, you could see those as NFTs and there's a very flexible and it all started resonating. And we're like, you know what? This makes sense. This makes sense to us being video game players, back in the days, it all like proof of ownership was a big thing for us being able to actually prove that you own this NFT just made sense.
Uh, just made sense to us and we thought, you know, just discussing it. And we sort of just branched out to the team as well. And they all understood the. And then pretty much from there, we just thought, you know what let's just think of, um, think of the next best thing. And with that with us, we always went back to our heritage.
So lions were pretty much a part of our heritage cause we were from an, a student. So that just resonated with us and we just yet went full throttle with that. Yeah. I mean, just a few other things as well. Like the whole Kings and Queensland, hopefully my audio is working better now. I'm using AirPods and I realized it was a different setting.
Um, like just growing up, we've always referred to each other as Kings, right. Like even just with mates around. Um, and I feel like that's something that's just hit off for you. What would the community, and it's probably a small thing. Like there might be people in the audience outside of the lazy lions community.
Coming to their king or queen, but I think it goes more than that. Like it ties in with that values, which is yes, we're all Kings and Queens, but no one's above anyone else. And I feel like that's something that resonates with a lot of people in web three. Um, so yeah, just a few little things like that.
Love that. So guys, so the floor is over one eighth, you guys have over 86 K into this school. And the 49 K on Twitter. So how do you guys personally measure the success of this project? Let's start with you Asher, if you can tell us a little bit more. Yeah. You know, it's, it's interesting. Like there are a few different ways you can, you can look at it.
Um, and that, and that we do track, right? Like obviously we've got our own KPIs that, you know, we had really, really smart people who know the ins and outs of, um, the whole economics behind it. Yeah. Tell us what metrics we should be looking. Um, and the community knows that, um, it, it ties in with that mission, which is pretty simply it's to become the, the biggest and best entity community there is.
That's, that's our mission. Um, obviously we're a bit biased. We think we've already got one of those. Um, but to be the biggest, it's very black and white, so that's what we're aiming for. Not to put anyone else down. I, I love some of the other projects that are out there, but that's just our mission anyways.
Right. Um, so that's one way that we track success. Um, That's small quantitative like qualitative, just speaking with community members, the five, particularly in this dip right now. I feel like for me, um, that's what really just reassures me that we're on the right path. Just, you know, you jump into the discord, you see what's being posted.
You have chats with community members. I try to say. Um, spend a fair bit of my time just having those, like one-on-one chats with community members. Um, I feel like that's a really important thing. Like just, um, like really like, Hey, like how are things going? Like, you know what he feels blocking us, like real deeper conversation.
Um, and that's just been like, it's not obviously like all positive, like they're always things that we can be improving on, but overall it feels like we're on the right track. So that's, that's the way we measure it. Yes. We've got data that having those conversations with community members, um, tells me we're on the right track.
I love that. Yeah, same. I like to hop in a discord and you know, you see the activity level. You know, there's been so many discourse throughout this period that are just dead, you know? Cause it's, we're kind of an embarrassed market, so there's no one, you know, having conversation, seeing you guys have this activity is amazing.
Uh, how about you a nine? What, what, how do you measure the success of the. Yeah. So similar to what, similar to what Ash said. I think for me personally, it's during this fast success of the project, just jumping into the discord and seeing how active it is on a, on a daily basis. Being able to hold these, um, conversations with, you know, my team members and, you know, moderators and community members.
And they're all, we're all on the same page. We all understand what the, you know, what we're here to do. And just, yeah, just seeing how active for me personally, because I'm more on the community is just how active it actually is. And seeing the word being spread out, spread out on Twitter, spread out in discord.
That really just resonates with me. So I love that. So can you guys tell us a little bit more about bungalows and how they, uh, you know, coming to the lazy lion world? Yeah, absolutely. Absolutely. Um, and so I guess when we started, right, like we had a few things, um, In mind for the roadmap. Um, and we didn't want to be different just for the sake of being different, but at the same time, it's, it was very obvious to us that if we just, I guess, copied what other projects were doing, like we could find our own way.
I think that that was a bit lane. Like that's not what we're about. Um, we're in a new space. I think there's a really good opportunity for us to build something unique and that's fun to us. Right. And it's something that was that we noticed during our research of NFTs, like at the beginning of the year was like, how do you show these things?
Yeah, that was the question I had. Um, and I spent a fair bit of time looking into that. I still feel like there's no great solution, um, in real life, if anyone has something like, you know, a great way to like show them off in frames or whatever the ambulance go down, I'd love to know. Cause I want to bring out obviously my line, um, and a few other odd faces.
Yeah, that's in the real world. And, um, you know, in the digital world, you know, how do you show these things off? I've seen a few like, um, social media websites, but nothing great. So just to us, it was like, well, Twitter ban is not being used. Profile photos are what if we could show off NFTs in the Twitter banner, um, and you know, sticking with our values as well, which is to be inclusive rather than.
Being exclusive, which I think a lot of other projects really focused on, you know, they're trying to build this exclusive community, um, and that works for them and that's great, but where we're different to that, you know, we're trying to, you know, we're aiming to be inclusive. So, um, sticking with that nature, it's like, you don't just have to show off your lazy lines and, um, without new bungalows DAP, which is on dot com, you can edit any bungle.
It, you have to include any NFT that you weren't. Even if it's not lazy lions related. So, um, yeah, that's, that's how it works. It's a bit of background as to why. That's awesome. So me and Chris liked to ask this question on to our guests, every episode, what are some of your favorite traits from the lazy lion?
So were there any unique traits that you particularly liked that no one knows about? Let's start with you nine. Can you tell us a little bit more, you know, which lions do you like the best or what traits do you like the most. That's a good question. That's that's a great question. Um, which ones are the ones that are being slept on?
Let's let you personally love, you know, honestly, I think I used to love the, I like actually like the, really like the lederhosen. Um, it is one of the ones that I had originally as my PFE or my line had it. You had the better hosing shirt out of my eyes, and I believe it had the halo just look very innocent.
So I was like, yeah, this one, this one resonates with me. Um, but I think that one's a little bit slipped on as well. It's, it's, you know, it is one of the rare ones as well, but you don't see too many people will actually actually with it. So
what about you Asher? Um, there's a couple big. Uh, a big party guide just because of the whole childhood thing, but, um, basically these, uh, these sorts of fire, I think, um, and I know I'll get in. Um, I'll get a bit of stick if I, Aaron, and he's proud of that team as well. He is a community manager. I know he loves the lazy hat.
Um, so that one should probably get some recognition as well. I think that one's probably a fan favorite. Yeah. That's been some call-outs for us, steak mouth in the chat as well. It looks like there's some fans of the meat and the steak out there in the chat right now that guy's going to get about 50 steak bouts.
So that's why, that's why, that's why. So there's a little bit of a bias going on. Oh man. Well, Sorry. There's a little bit of a little trait combo that I like as well. So if you have like a, if there's a scratch body and they have a ripped shirt, you can see the scratches underneath the shirt, which is what just comes out really nice.
So it's a little thing that I sort of go for as well. I like the nice, nice call out there. What about you guys? Yeah. You know, I seeing them, I like the steak right there, you know, and again, I, I know there's someone in the chat, you know, bias towards that, but I liked the steak. I liked the party hat. I know there was the halo, um, you know, some of the different, uh, the headpiece traits.
Um, I liked, but I also have seen some real clean ones too. Uh, you know, that are impressive. Uh, what about. Um, football Jersey, you know, big football guy. And then I do like, so I do like anything theorem based from any collection. I'm always trying to find like, is there a theme chain or anything like that?
I saw you guys having it there in business shirt. I like that one as well. So yeah, exactly. That one right there. So always those little subtle pieces. I think that's cool. Definitely. All right. Well, you guys also have roar words for your owners to reward the community members. Can you tell us a little bit about.
Yeah, absolutely. Absolutely. Um, this is probably what been one of the biggest, uh, I guess like catalysts of the project, particularly at the beginning, uh, at the early stage of, sorry. To put it simply, uh, rewards is what it sounds like it's a rewards program exclusively for lazy lion holders. So this is one of the advantages, or I guess, utility of being a lion NFT holder.
Um, every month you're eligible for rewards in the form of eight by completing activities that, uh, That benefit the project. So, you know, community engaging activities and part of those, you know, they change from month to month, but one of those might be, you know, setting your profile photo or on Twitter to your lazy lion entity.
Um, and you know, I feel the little things like that, and that might be why you see, you know, quite a few, um, you know, about how those changing their profile photo, um, to the lines, particularly the, the early stages, but what we found now, it's really interesting, right. Um, And I should probably explain why we did this, but what we've seen is like, it was a good reason.
It was a reason why a lot of, um, people I guess, came to the project. Um, but what's happened now is like, it's becomes so insignificant where they just, they love their lines so much. They don't really care about rewards anymore. Like, that's a lot of the feedback that we get is like, yeah, that was really nice at the beginning, but it's like now I love my profile photo so much.
I'm not gonna change it. Even if you would've paid me to. So it's like, it's sort of changed, um, how they, how they view it. Um, but I think it's important to like, to explain why we did this. Um, it's sort of like a marketing expense, I guess if we, if we look at it that way, like from the project's point of view, like I know a lot of other collections and then this isn't me bashing anyone else.
Go down the route, which is the easy route of, you know, paying like an influencer to change their profile better and, you know, paying a big amount, a large amount of Psalm, one influence, a change, that profile photo. Great. We saw that as a big crunch and we're like, is there another way to do this? Um, but obviously we still need to do marketing.
Like obviously the project needs to be marketed. Um, and we're like, what if instead of just giving it to one celebrity or influencer. What if we just give that to the community and instead of just one big amount to one person, we just spread it out to the community. I'm like, well, that ties in with the whole, you know, web three N model.
So that's how we went. And we just created a system that allows us to do that. Essentially the community gets rewarded for, um, marketing the, the project. And I feel like that's worked one just for us. Yeah. I mean, that's my, that's my opinion, but I think, you know, if you jump on Twitter and you just look at all the activity from lazy lion holders, it feels like it's sort of evolved beyond that as well.
This is awesome, dude, this is some alpha for anybody looking to start a project. Seriously. I noticed that there's your marketing right there. And if you're looking to create an NFT project, yeah. I mean, what a great way, love that. And, you know, look at the numbers you guys have too in building the community and the community.
I mean, being so loyal months after the launch. So clearly that rewards is working. Um, I saw a picture on Twitter. That you guys had a meetup in New York city, some lions holders. Um, were you guys involved in that? Have you met any, uh, lions holders and, uh, you know, talk to us about future events for lion?
Hey, the Kings and I wish we were that. So where, um, we're still in lockdown here and study CD. Um, so I think we're just now starting to get out of lockdown, but as soon as we can fly out, like desperately, we'll be meeting up with laser line holders, but no, that was community led. Um, a lot of, a lot of really good feedback actually from that one.
Um, everybody seemed to really enjoy themselves. Um, but yeah, that was a little community, but we'll definitely look at doing more of that. Um, as soon as we're able to fly out. That's awesome. I mean, showing the initiative by the community there, I mean, that's something we don't see out of every project, uh, doing these, you know, these meetups.
So a, another great sign of how big this community really is. Um, I did see, you know, that there are quite a few celebrities that also own lazy lions. Um, that's something we talk about a lot on the show. A lot of athletes does Bryant, Josh Hart, Seth Curry, uh, Tyrese Haliber and also we've got Jake Paul John rule.
Uh, talk to us a little bit, you know, I know you guys didn't go after all these celebrities, what does it mean to see some of them get involved in the project in terms of validation going forward? Man, it's really cool. Uh, it's really cool, but you. Uh, just in general, just with the community, like what I know it's sort of gone away from the question, but just what we love, 4,600 holders, like jumping into the, or like I sometimes find, must find myself just going like, well, is this sort of like a dream?
Like you sorta just have to step back. You're like, well, I'm just going to wake up. And that damn like went back in August. This never happened. Or just, you know, continuing on with whatever else we're doing. Um, so it's sort of surreal like that just with the community, which is a really cool thing. But, um, no, I mean like the celebrities in the.
Uh, the athletes, um, yeah, that's been all organic or organic. Sorry. I'm like nothing from us anyways. Like the, the teams specifically bringing in those ones. Um, but yeah, I think it's really cool. Like, it just goes to back, I guess they had belief in either the project and the community or, you know, it's probably because they resonate with the art as well.
Um, like from a few of the things that I've seen. Um, which I guess makes sense. You know, everyone feels like, you know, a lot of people feel like they're aligned, particularly athletes. Uh, um, yeah. It's, uh, Awesome. I got a highlight Tyrese Halliburton for a minute. Cause we talked about him last week on the show because the big news was that he, uh, wore a pair of sneakers during an NBA game, featuring his board ape on his shoe.
So my question for you is, you know, has there been any talks of Tyrese Haliber and having his lion on his shoe? Is that something you guys would love to see? And what has the reaction been from the community of that possible? I think that's so cool. Hey, like now that we're seeing it as he's going into a culture like that.
Yeah. That's um, no, that's awesome. Um, I got a lot of respect for board apps as well. I mean, they sort of paved the way for a lot of projects out outta here right now. I think it'd be really cool if you wanted to do something like that. And with the lazy lines, I mean, I dunno, how's the community feel about that?
That guys in the chat, let us know. I mean, I'm seeing a comment here when lion shoe, uh, you know, if that's something you guys would love to see an NBA game with lazy lion, uh, sneakers being worn, uh, you know, I know we got a ton of press about the board apes shoes last week, and it was really cool to just see an NFT, you know, on a shoe in real life.
There it is on screen. Um, you know, and I love her and changed his shoes. Uh, you know, pretty much every game. So I have a feeling, you know, that he's not done and there's his lazy lion there on screen. So, uh, can we get that on a shoe? I think that'd be pretty sweet. Yeah, that's awesome. You called it Chris.
Let's see it let's make it happen. The crowd would be roaring. David says great comment there, Dave. All right, guys. So back to the discord really quick. So again, you guys have over 80 K discord members, you know, I'm sure we've all been crazy. Discords where they're spamming and just out of control. What do you guys do to manage the discord?
Now we've got a great team, great team, and that's, um, you know, not just, uh, uh, in just the community managers that we have in there, but even the moderators as well. And I think anyone in the community with. Um, you know, a lot of people I could shout out individually, but yeah, the mods, the community managers, um, I support team and even just like the RA, we've got like different roles.
Like we have one called like a role, uh, Royal king, sorry. And these are like community members that are sorta like self appointed by the community itself. It's funny. It's like we don't even choose. It's like, it's very obvious it should be this role. And they're the ones that are sort of. The community outside of the actual moderators.
And I feel like the community itself just does a great job of like, self-governing like if somebody comes in and sends somebody that something that they shouldn't it's very quickly resolved by itself, which is just a beautiful thing. Um, so it's like, even though we, you know, the more and more we scale up and grow, um, it hasn't been too much of the.
Um, but yeah, that's, that's how it sort of does it, so it doesn't get, like, it gets crazy at times, for sure. Especially on like, you know, Lauren's days and like rewards, especially. And we've got that one coming up this Friday. Um, when the, uh, Downey's sent out, it gets pretty, did pretty well on that day because it's a bit of fun, but, uh, now it's all governed quite well.
I think that's awesome. How active are you guys? Both in the discord. And do you have any like favorite channels in there? I'm probably a bit too active in the, um, in the disc, like considering, like I'm also, I'm like leading up like the product team and obviously like, uh, just trying to keep my eyes on everything else in the, in the project.
Um, but man, it's just so addicting being in the discordant. Like what do you, I guess it's just like, it's hard not to be what up in the, in the moment. And then you're sitting there for like half an hour, just chatting back and forth with everybody in the. And the community. I think you get FOMO too. Like you want to scroll back and see what you've missed.
You said this falling through your phone for a little bit to try to catch up with everybody and what they're saying, but in terms of favorite channel, I would have to say it's probably, um, it's probably, it's probably cabana bar. That's our, that's our main channel for lazy line holders. Um, so it's sort of, you know, it's only available to them.
Um, but when that channel starts to pick up, it's really fast to pick up on. There's a lot of great discussions that, um, Uh, so yeah, you learn a lot and it's, it's great speaking with the community, uh, specifically lazy line holders. And then, yeah, that would be probably my favorite channel. I'd say there's lots of learning.
Yeah, love that. So we've seen a lot of discord hacks over the last couple of weeks, you know, discord, Twitter, hacks, you know, different kinds of schemes going on there. Are you guys taking any precautions towards, you know, protecting the discord? Uh, let's start with you. Yeah. Sure. So recently we've done like a, an audit of our bots just to ensure that there's no, no leftover bots that are lurking, that we sort of don't need.
Um, majority of our web hooks. I know they can be either a bit risky, um, in regards to, yeah. So I know that one of the disciplines I apparently got, you know, got it. They got into it because of a web hook. So we started to, you know, just review the web books, make sure they're all clean. Make sure there's nothing we don't know about.
Um, we've started to leave sticky bots, uh, sticky notes in each of our. I know that sometimes you can get DMS from fake collab land. Can you try to verify your NFTs? So we have sticky notes that, um, you know, just say, make sure, like, just confirm correct collab, land, which other scams, it leads the country, uh, of that channel so nobody can see like, so no collab then can sort of see who's typing, you know, exclamation mark join to verify that.
And if they, so just little things here and there to reach clean up the discord, make sure there's nothing that's sort of, you know, leftover to ensure the safety of the community. That's what we've been doing, just to make sure that nothing happens. Yeah, yeah, yeah. Pretty much that. And um, I mean, cause our discord is like so important to us as well, right?
Like it's such like it's front and center of our. Um, like the project strategy, right? It's like, that's what we're really trying to grow and build a community. Cause like we've always said that like the project is the community, the community is the project. And like we're making a, we're making our bed on the discolored platform.
Um, that's not to say it's perfect. Like I feel like there's, you know, there's a few things that I, you know, I'd love to suggest as a disco, um, team members and just, you know, things that I think would benefit the. Um, overall, particularly as entity and crypto is becoming more and more of a thing that's using discord.
Um, cause like we've let so many important, um, possibly it's like we've got like a professional networking section. Um, cause it's funny. It goes, it's sort of gone away from the question, but it sort of ties into like what's the value in an annotate? Um, like that's a question that I've, you know, I had asked her a few times basically for people that aren't encrypted, like why would you get an NFTA?
Like what do you actually get out of it? Yeah. Uh, like one of the most obvious things is the community. And some people just look at that and go, oh, like, what is that? It's like, well, like, you know, it's just because they're cartoon characters. I think the stigma is like, people think it's it's little children or like fat kids in their mother's basements that are buying these entities.
Right. And it's like, that's not the, that's definitely not the case. Right. Like, Like we're speaking with, you know, mid like C level executives with doctors, with lawyers, like whatever their industry they're in, you know, our reporters, like people at the top of their industry, right. Are like really smart, intelligent people.
So it's like, um, how much does it cost to get into like a professional networking? Um, uh, you know, like, oh, like, you know, how will, what's the cost of that to be a part of that? Create those kinds of connections. Right. And that's something we've doubled down on. So we have like a whole professional networking section and in the discord, um, like we have gaming sections, um, marketplace, uh, like all of these other things.
So it's really critical to us. And security is really important as well. Um, those hacks are pretty scary. So it's just things that were, yeah. Like what, what nine said, those are some of the things that we're doing to make sure that, that Allstate. Uh, secure love that. So you actually just led me on to the next question I had for you guys.
I'm going to have a list of pull up this chart here. So someone posted this in the tweet and the tweet last night, and it's interesting because it breaks down all the demographics, right? So there's, you know, 4.6 owners. Yeah. So this is really interesting, right? Gender, you know, 92% male, 8% female, top three age groups, 26 to 35 leads.
Uh, 36 to 45 is second. See, I wouldn't have guessed that 19 to 20 five-year-olds is third. Uh, this one to 53% are married. 44% are single 60%, no kids, 33%, one to two kids. Can you guys tell us a little bit more about all these stats, man? This is really cool. Yeah, it's really interesting. I think some of those numbers would love for them to be a little bit different, um, particularly cause we have.
And I think if you compare it to the average would probably be a bit better. It's basically in terms of, you know, having more or, um, more females in the, in the project being inclusive as obviously one of our core values rather than being exclusive. Um, but this was just part of a survey that we, we did a while back, um, Uh, yeah.
And it's interesting, like target market is, you know, 25 to 45 year old males, obviously high disposable income as well. Um, but, uh, yeah, it's definitely interesting. We thought other brands would be, you know, would love to see that kind of information, particularly now as we've got the collectibles, um, you know, probably sneak thinking a bit too much of that.
Um, but just to look at about that, but that's something that we've got coming out. Um, Quite soon. Uh, and that, I think it's an opportunity for, you know, we've had so many requests to do like collabs, um, you know, so many projects that have hit us up and we're like, Hey, can we do something? And we just haven't done anything with them strictly because we just haven't wanted to pay like any influences.
That's not been our strategy on the really cringe. Um, it just goes against that values. So this is an opportunity for us to actually partner up with brands in a meaningful way. So that's why we shared that. That data. Um, and I think it's quite valuable daughter to, to anyone in any entities, but yeah, that's, that was the reasoning behind it.
Awesome. So one of the things we've talked a lot about on the roadmap, obviously NFTs have seen huge interest this year. And we also have news that Coinbase a leading crypto platform is launching their own NFT marketplace. So they actually pulled their audience asking for favorite NFT communities. And of course the lions community.
Came through and roared and Coinbase actually retweeted. And they said roar louder for the people in the back. Please. Uh, tell us what this means. Uh, you know, have you been in talks with Coinbase at all or is this just validation that Coinbase sees the large community here? Um, that's one of those things where I probably shouldn't say too much, maybe just because I can't say too much, but I think, yeah, that might be enough there just to say that you can't comment.
So maybe we got it. We got it out of Yeti. But I think it's really cool. All right. I think it's really cool and it's really exciting time. So we'll see what, um, you know, we'll see what happens with the platform. And then we will got a lot of hopes. Um, but at the same time, you know, like we've got to be a little bit skeptical.
Like there's a bit of pressure on them to make sure everything comes out. Well, it's not a guarantee or anything. Like we saw what happened with like Google plus, right. Um, just because you're the biggest doesn't mean it's going to be a guarantee, but, um, I think the fact that they moving into entity.
Entities and they're focusing on it as is extremely bullish. Right. Um, so I've got, I've got high hopes and they got my support. Love at Google plus. Wow. Take taken me back there. I definitely, I definitely had a Google plus account where I would share links to articles that I wrote to try to get increased page views, but yeah, goo Google plus a diet and unfortunate death there.
But yeah, that's a phrase I haven't heard in a while. Um, I think we have AR in the chat and I believe there was a mention of a tattoo. We do have a picture and a video of this tattoo. Uh, again, we, we talked to a lot of NFTE teams, right? And w we occasionally see strong engagement and we do not see too many tattoos.
So tell us a little bit about, you know, uh, why this tattoo came to be, um, looks like AR you know, called out for the floor price and then got the tattoo. Is this something you guys do about at a time and how did the community. Man. I think everybody loves it. Like look at how clean that thing. Like man, whoever the tattoo was like.
Yeah. He's, that's a really good word. But um, no, that was all right. That was something he called out back when we first, when we first launched it, I remember seeing that and it was like, um, did he say it's like, when were you reached to a, I'm going to get my live. And I remember looking at that and like, obviously, like I'm extremely bullish on what Wade I've got completely.
Like from the early days, I was like, sure, like, you know, we can do, we can achieve whatever we set our minds to. Right. And I still believe that. Um, so I was like this, guy's going to have to get a tattoo of his life. That is a sweet looking tattoo. Uh, I mean, loved watching that video. So clean, so shout out to the artists too.
Um, but yeah, I mean, seeing someone get a tattoo, I mean, that's great validation for, for the longevity of this project and the community. So, uh, an AR in the chat, I mean, a nice looking tattoo and thanks for joining us for the stream today. Uh, along with the tattoo talk and validation, another area where we've seen NFT projects, you know, connect with their community.
As we just had Halloween and I saw some lazy lions, Halloween costumes. Um, you know, is that something that you guys, uh, you know, called for, did a contest at all? Or is this just people happen in because they wanted to dress as their lion. Yeah, this was just, this was purely community-based. Um, when I actually saw that image and retweeted it on the main Twitter account, that was absolutely awesome that people were getting so involved.
I really liked it. I'd love that lazy hat as well. It looks so clean. I want it personally, but it was, yeah, that was just completely community driven in hold a competition. They just went out of their way and yeah, it was just beautiful to see. That's awesome. Uh, yeah, I mean, what a cool Halloween costume.
That is a sweet looking hat too. Um, but keep that in mind, any lions in the chat, if you're looking for a Halloween costume next year, I know it's a year away, but start planning to work on your lion costume now. Um, so you can be ready. Uh, you mentioned a little bit about collectibles, right? So we got a little bit of a teaser.
One of the things we are called the roadmap after all is we always try to hear about, you know, what's next. So I know you guys can't share too much, but can we get a little bit more information on collectibles and maybe what's ahead for lion holders. Nine, if you don't have a problem. I mean, why not? Like I've got a lot of respect for these show, so, yeah.
All right. So essentially this ties in without values and mission as well. Right. Which is obviously like our value is one of our values is, you know, rather than being an exclusive community, which you don't know a lot of other. Uh, you know, focusing on being, which is fine and like that works really well.
And I've got a lot of respect for a lot. A lot of other projects, I would never bash another one, but, um, like ours is to be inclusive rather than exclusive. So, um, we're trying to build obviously the biggest and it's the community, that's our mission. And part of that is bringing new people that aren't necessarily in entities right now.
And I feel like we sort of shoulder that responsibility as well. Um, you know, just from what other people have told me, it seems like we kind of, one of the leading projects now, at least like in the top, you know, I think like on open slate, like top 40 or all time trader those types of things. So I feel like we have a responsibility to actually, um, you know, to try and lead the space and, and bring in new people into the community rather than just, you know, those existing members who already have entities.
And I think the challenge is. Because it's still so early, like the interfaces and everything, it's not super easy to get into it. Like I just, the act of having to create a wallet and minting and gas, it's sort of like, you know, I said, it's like, if you're telling a friend or family member of someone that you know, coworker about entities and they're not in it already, it's like, Hey, we've got a lazy lion.
This community is amazing. Oh, cool. How much is it? And he's like one eighth and I look up one eight. They're like what? That's not how I'm going to get started. Right. So it's like, okay, how can we say. I have those, um, people still become a part of the community without having to fork out that much straightaway.
And that's where this sort of referral program collectibles thing came to mind. So essentially what it is is every community member or every new person that you invite to the community, all they have to do is join discord and they will get a pack of tokens for free that they can claim on our website.
Um, and this pack will be a random, you know, it'll be a set of cards. Um, you know, like we had to have a lane, next one will be, um, uh, like, uh, Thanksgiving. Right. Which is what we've got planned. So that's probably a sneak peek there more than I should. Um, so there'll be, you know, a set of eight, eight, uh, Thanksgiving cards.
Um, and every pack that you open, you'll get two random ones. And the idea is complete the set and you enter to win a lazy lines. Um, so this way, anyone who's not in the community already can just join up, join the discord, get a pack. And if they want to get more packs, they just invite more people. And we cover the gas company.
These tokens appear on open. See they can list them free without having to pay any gas that's all covered. So someone could come in, not pay a single cent, get one of the rare tokens, list them and then, you know, make a profit or try and complete the set and win a prize. Um, and I think it just ties in, like we said, without values gives them an opportunity to experience what minting is.
Um, and then, you know, bringing in the ecosystem and understand the true benefits of web three. So. A bit of a lengthy explanation, but yeah, that's, that's what the collectibles ideas. We appreciate the background there. Yeah. When's the launch. Yep. So right now that is in, um, we've got like a soft bed or internally.
Um, that's scheduled for launch, uh, next week, next week. So we've got rewards this week. Oh, wow. Is that a big thing? And then we've got this coming out next week. That's awesome. That's awesome. Yeah. Yeah. Yeah. So yeah, pretty excited. You'll definitely see. Um, I think this will, yeah, we'll see how it goes, but I can see it having a pretty positive effect.
I think so. Yeah. I, we we've seen some of these card ones do well too, and that's a great way. Like you said, to bring new people into the community and also the referral program, uh, you know, I'm a big fan of that. So. You know, uh, we wish you luck with that. And thanks for breaking that news here on the roadmap, it's always exciting to, you know, hear what's next from these projects.
And, you know, I think that, uh, community out there is loving. Absolutely. I mean, that's amazing bringing new people in is the biggest part of the game. That's that's really awesome. Uh, let's take it to, we have some questions from the chat here. Um, the first question that I saw earlier in the interview today, we had a question from Brendan bald.
Uh, he's asking, do you guys have any plans or hopes to develop the IP into film or TV or even comic books?
So the cool thing is I've already seen a few projects do it. Um, and I think they're just, you know, they hold the, uh, lazy lines and, uh, feed themselves once you hold it, you're able to go and create these things yourself. Um, I suppose things like we're open to it, but there's no immediate plans for it, but I've seen a few cool things going around on Twitter.
Yeah. I love that. Um, let's see. Do we have any more questions from the chat here, Chris, that we want to think we got most of the questions answered. Well, you know, uh, people loved hearing the Coinbase conversation again, and people loving this roadmap talk. Um, we're seeing merge now asked from Morgan. Um, you guys, I think you, do you have some merch already or pens for Merck in the works?
Uh, we've got much in the works. So, um, you know, I've seen, what's been being worked on, um, I think the community's going to love what we, what we release with this. Um, so yeah, not, not quite yet, but that's in the works. It's coming out soon. And then mass. How about that? A question there from a breezy in the chat, uh, that, that could be a fun one.
Oh, yeah. So when Arizona ice tea collab, can you guys tell us more about that? Is that a rumor or, you know, is this question coming out of nowhere? Um, yeah, I mean, there's nothing like official going on. Um, what's nice. Is it sort of ties back into the collective. Um, to cause now, like again, if there are any brands listening as well, I feel like there's definitely an opportunity for the brands who are wanting to get into entities, particularly with like more established projects.
Um, at least for us, this is an opportunity for us to actually partner up with brands in a way that's actually beneficial for everyone involved. So, um, you know, if we were doing those, you know, biweekly, um, releases of collectible cards and one of them. The Arizona theme, just for the sake of argument. Um, but yeah, not nothing official, but we're definitely open.
Perfect. Yeah, I did see Arizona as one of the owners mentioned in the, uh, celebrity spotlight, um, on that cool graphic and the facts that we shared. So I think that's where maybe that rumor comes from. Um, but we'll wait. We'll wait to hear more details from you guys in the future. Well, I think that's going to do it for today's interview, you know, nine Asher big.
Thank you for both of you coming on our show. I know it's early morning where you guys are at, um, your flexibility with doing that. Also shout out to the latest science community. I mean, mass, look at them. They're in full force here in the chat during this whole interview. So a shout out to lazy.
Absolutely. I mean, this has honestly been one of the biggest communities I've seen and I'm personally measured by the Twitter. You know, I see on my Twitter, the profile picture, I mean, I see a lion, I would say one out of every 10. If that, I mean, you guys are killing it. I can't wait to have you guys come on again and just, you know, do some updates in the.
Yeah, man, this is a lot of fun. Um, I have like, everyone's been waiting for it for a while. So this is tape spot. It went by a lot quicker than I thought it would. you know, but, uh, yeah, not, King's definitely out there doing this. Yeah, well, we will, we will have to have you guys back on. Um, so thanks again, nine and Asher, uh, before I let everyone go here, uh, mass, we do not have a show tomorrow.
Um, I know I said we're going Tuesday, Wednesdays and Thursdays, 2:00 PM. Eastern time. Benzinga is hosting. PAC awards. And actually there's going to be some awards given in crypto and NFT categories. So if you're interested in the space, we have FinTech awards, airing live on YouTube, beginning at 9:00 AM, Eastern time and going all day.
And also if you're into crypto, we do have our Monday night show. After this show is done with, through there, he will be talking some metaverse crypto plays. Um, so I know I'll be sticking around to hear more from Ruelle on. But yeah. Thanks for everyone for tuning in and yeah. Thank you. I mean, let's chat, they're so appreciative to mass here.
I am trying to tell them. Thank you. And they're all thinking. Yeah. Thank you guys. If you guys liked this content, you know, we're, Benzinga, there's, we're starting to test this out. We want to bring more NFT content, make sure to like subscribe, share this content. We're going to continue to bring more of it as the NFC community expands as well.
So thank you guys for watching. We appreciate it. Definitely. So stay tuned, everyone for a root welds report talking crypto plays, and we will see everyone on the roadmap on Wednesday, 2:00 PM, Eastern time. Take care, everyone. And thanks again.
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