YouTube. It's the second largest social media platform receiving 2.5 billion users every month while 500+ hours of new content is uploaded every minute. Not only is it a popular social media platform with it's own search engine, but it's also connected to other search engines, displaying it's content on platforms like Google.
Studies have found that video is the preferred format when learning about a product or service, and since YouTube is the largest platform for video content, should your business be on YouTube?
In this episode, we discuss why YouTube is a popular platform; reasons to consider it for video marketing; where to start; and strategies for success. 
Blog post in reference: https://sproutsocial.com/insights/youtube-marketing/

When it comes to LinkedIn, the LBM credit community is not the most active group. 

In this episode, Thea and Sally Lacey, Social Media Manager at LBM Journal, dive into the reasons credit managers are staying off LinkedIn, the platform's potential, ideas for content, and more.

If you like to talk yourself out of posting on LinkedIn, this conversation is for you. Don't forget to check out our sponsor Nuvo.

After years of letting their marketing fall through the cracks when business was booming, Jami Lee Wright from Wright Building Center recently formed a partnership with a Gen Z member to help manage their social media presence.

With someone in place to create content and manage the accounts, Wright Building Center is having a resurgence of relatable and entertaining content made with the algorithms in mind.

Tune in to hear Jami discuss the story of this new hire, their fun-centered content, how it's affected company culture and customer relationships, and her advice to other dealers.

Conference season rolls around every year and having a plan can help you make the most of it.
In this episode, Thea talks with Ann Westpy, Director of Membership Services at CMA (Credit Management Association), about what to look for when deciding on conferences to attend; strategies for networking; advantages of virtual conferences; getting information from sponsors; and more.
Tune in for a candid conversation about getting through conference season. Connect with Ann at 702-903-2643 or [email protected].

Adam Pettit is the Director or Marketing for Red River Lumber, three lumberyards and a design center located in Texarkana, TX and Idabel, OK.
In this episode, Adam shares why he likes advertising on Facebook, how they optimize YouTube videos for search engines, their goals for LinkedIn networking, and more.
Tune into this episode for practical takes on paid and organic social media marketing. Don't forget to leave a comment, subscribe, and send feedback to [email protected].

In this episode, Thea is joined by Dena Cordova-Jack of Cordova-Jack Consulting to discuss mentorship.

Mentorship will look different for different people, but every good mentorship starts with each party communicating their expectations and goals; a relationship will evolve from there.

Tune in to the full episode for practical advice on seeking out a mentor, self-awareness, and setting expectations.

Creating a content series for social media is one way to breathe intentionality and creativity into your strategy.
In this episode, San Antonio Lumber Company's President/Owner, Sarah Schrader Cameron, joins us to discuss their new video series for Facebook and Instagram, "Lumber Lowdown with Megan." This series stars Sales Associate Megan Sumner and focuses on answering questions from their customers.
Tune in to this conversation to hear more about Sarah and her company's experience on social media, their goals for brand awareness, and the inspiration behind the new series.

In July of 2024, LBM sales columnist Bill Lee wrote an article for LBM Journal titled, "The LBM Salesperson's Role in Collections."
In this episode, Bill joins Thea to discuss his column. Some topics they touch on include why salespeople feel incompetent to collect, if salespeople should receive commissions on uncollected accounts, training for salespeople, and more.
Read Bill's column here: https://lbmjournal.com/the-lbm-salespersons-role-in-collections/

Instagram receives roughly 2 billion users every month and ranks as the third most popular social media platform in the world, right behind Facebook and YouTube.
In this episode, we discuss Instagram's roots as a visual platform, strategy for video, and best practices for the app.
Let us know what you think and thanks for tuning in!
Articles mentioned in the episode:
https://sproutsocial.com/insights/instagram-best-practices/
https://sproutsocial.com/insights/instagram-stats/

Andy Ruwe is the Vice President of Inside Sales at Cameron Ashley Building Products and longtime friend of Thea Dudley.

For 25 years, Thea and Andy worked together at Cameron Ashley and in this episode they discuss why their relationship worked. Andy shares the mindset sales leaders should have regarding their credit department and that taking a collaborative, problem solving approach to their credit manager will help them close more sales.

For all podcast related questions, email [email protected]. Leave a comment with your thoughts below! Thanks for tuning in.