Le sillage

Bonjour !

Dans cet épisode, on se met dans le sillage de Thibaud Elzière.

Thibault est la personne derrière Hexa (eFounders) et l’un des entrepreneurs français les plus successful.

Il est notamment derrière 3 licornes : Aircall, Spendesk, et Front.

J’ai récemment eu la chance de l’entendre parler lors d’une conférence, et beaucoup de choses m’ont marqué. Notamment :

* Que le B2B “mid-market” mèle le meilleur des 2 mondes entre B2C et B2B.

* Que le plus important pour Thibaud est (avant l’argent) d’avoir de l’impact dans le quotidien des gens.

* Qu’il faut rester attaché à ses rêves de gosse, et ne pas respecter les règles.

Bonne écoute, et à la semaine prochaine !

Victor

Bienvenue dans cette nouvelle version du podcast !

On se retrouve en français, et avec 4 sections toutes fraîches (les explications sont en intro).

La boîte de la semaine : Figma

Figma est un exemple. Dans tous les domaines, et particulièrement en Product-Led Growth.

Je reviens en détaille sur (toute) l’histoire de Figma, et ce qui a fait que Figma a pu réussir à grossir de 0 jusqu’à 20 milliards (exit pour Adobe l’année dernière).

Avant de donner un exemple de comment Figma m’inspire pour Sift.

Le créateur de la semaine : Lenny Rachitsky 

Lenny n’a pas besoin de moi pour faire croître son audience. Mais son podcast récent avec Claire Butler (première employée Growth) de Figma m’a inspiré pour cet épisode.

Si vous voulez apprendre sur les startups, c’est par là qu’il faut aller !

Je vous mets également le lien vers « Why Figma Wins », un article plus technique sur les effets de réseaux créés (à multiples reprises) par Figma.

Bonne semaine, et rendez-vous dans 100 épisodes.

Victor

Welcome to this last episode of the series that I decided to call « I almost forgot why I got into tech »

In this series, I've shared already in the first three episodes:

* How I started, why I got into tech. If you remember: the magic, Apple, Steve Jobs (and so) on as a kid. 👦

* How I got lost as well as a freelancer wanting to always get more money.

* I also shared about the questions I asked myself to be really deeply aligned, have a "why" and have something to be ready to focus on for the next 10 years. This introspection phase that I did when I was alone.

* I've shared about the product that I want to do. The all-in-one B2B tool for content consumption.

Four big problems to solve:

* First of all, how professionals can better find good content?

* Second, how they can consume it in a better and smarter way.

* Third, how can we recall content when needed easily? And also smartly (thanks to AI).

* Fourth problem: How to leverage the content you consume for your work to: 

* Become a better worker or a better entrepreneur

* Share with your colleagues the learnings that you got from the content you consumed: the books you read, the videos you watch the podcasts you listen to…

In this very last episode, I will go a bit deeper into the ideas and key differentiators that I have in mind, for this tool that I want to build.

And also share a bit about the type of company I want to build.

So for instance, is it VC backed? Do I want to raise funds? Do I want to bootstrap, do I want to hire people? Et cetera.

So again, we are talking about a tool that helps you consume content, read articles, watch videos listen to podcasts in an all-in-one tool that is really simple, powered by AI…

And... A B2B tool, actually.

Why B2B?

Why is it interesting to address companies, instead of just individuals?

There are two reasons for that:

1. It makes a ton of sense from the user experience point of view

If we are talking about professional content: things you are watching just because you love your job, and you're curious about how to get better, how to improve as a professional…

Well, to me, that sounds logical that you want to have all of that centralized in a single tool and not mixed with memes that you could see on Twitter (for instance) just, after a super interesting Tweet that could serve your career.

You can think about this tool as a filter that acts as your safe place on the internet when you want to consume content… That will actually be interesting and useful for you.

What's nice is that right now we have ways to analyze content beforehand, and to make sure that content is filtered out if it's not something interesting.

(Of course, consuming memes, and anything funny is cool — I have nothing against that.)

But one of the problems (the first problem that I've identified) is that people struggle to filter out the noise and find signals on the internet (when it comes to professional content, again).

For that reason, I believe that creating a specific tool for that specific purpose is really interesting.

The tool to augment Specific Knowledge

Speaking about specific reminds me of what Naval calls “Specific Knowledge”, and basically the tool is the tool to augment specific knowledge.

Not only your specific knowledge but the specific knowledge of the entire company you are building, working at…

2. Sharing is caring

And this is precisely where it gets awesome actually to me, because not only do you have a tool that centralizes and simplifies everything when it comes to consuming content for your career.

I believe that sharing this knowledge (not only capturing it for you, but also sharing it with your colleagues) and being able to take action from it is precisely what the tool should be helping you to do.

An example: highlighting a podcast, and sharing Gems

Let's say you are listening to a podcast with a ton of insights that could be useful for you at some point in your work.

Well, the thing you can imagine is that you can highlight this podcast.

(So yes, you can highlight audio because we have a universal highlighting system… But that's not it!)

I believe that the end vision of the tool is that not only does it help you take action from those highlights…

… Meaning that you can have them automatically transformed, re-written and available in your Notion, as if you were writing notes while listening to the episode.

(That's the first step.)

But not only you can get insights and capture knowledge faster, better, and stronger.

But you can also share it with your team, your colleagues, and people working with you and around you.

What you can imagine, is to have a feed for your team or your company with all the gems, all the highlights from every content that everyone at the company consumed recently.

The extracted knowledge gets shared and everyone can easily access it and eventually make it something actionable and useful for work.

This way, the whole company's knowledge increases faster.

At the end of the day (in my opinion) it is one of the most important things for companies: to have their employees getting better every day. Getting smarter, and getting more efficient at work.

Nowadays, the way we're doing this (at least in the tech industry) is precisely by consuming content (and the podcast is a really good example of that).

So I won't get much into the details of the other differentiators, because I want also just to show, to make it live, not to tell that much.

But AI in my opinion should not be "on top" of an existing tool. Meaning, the tool is AI-native and leverages AI for anything, actually that is done inside the tool:

* Whether it is to filter out the noise (as we discussed previously) but also to help with consuming content, extracting knowledge, and even sharing it with colleagues.

And finally, the third differentiator (that has not been done yet) that doesn't exist either on the market, is that there isn't a tool that is really universal.

→ That works with any content source and any format, with all the tools that we are used to use for content consumption.

And I believe that the day we have that tool that works with anything is AI-native, universal, and B2B, we will win.

And that will not be a small win. But a really big one.

Of course, that's not happening tomorrow and that's also one of the reasons I think it's really cool to work on that.

So that's a wrap on the idea of making it awesome for individuals, but specifically for individuals working within companies, so they can:

* Not only get the most from any content they consume in a professional goal

* But also share it with their colleagues, and thus augment the whole company's intelligence.

What kind of company?

Finding balance

Is it bootstrapped? Is it alone? VC-backed, with funds, or anything?

Of course, this is one of the most difficult questions to answer.

And something that I find also super difficult is to find a balance and I believe that those questions are all about balance actually.

I think it is useless to say,

"Okay, so we are a 100% bootstrap company, and this will never change”

Because if you need or, have the opportunity to raise funds, and that it is interesting for you and your company, well, why prevent yourself from doing so?

Profitability = infinite runway

But I still believe that creating a profitable company that makes revenue and creates an infinity runway is the best way to go.

Another thing that I find stupid is always wanting more and raising too much funds, at stupid valuation (just because it's fancy).

I really want to play long-term and keep the company alive for as long as possible.

Even if it doesn't make a lot of revenue or doesn't have a really fast and impressive growth in the beginning because we don't have the money to spend to accelerate or anything.

I want to create something healthy that runs on the long term and to do so, you don't need a lot of money.

…But still getting help

But I also think that I need help. And I want to have a team around me.

Because it's almost impossib…

Hi everyone, and welcome to this new episode!

In the previous episodes, I've talked about:

* The reason I've got into tech (the magic)

* Some learnings about hyper freelancing

And today I want to share about the actual magical product I want to build. The focus I will have for the upcoming years.

So, what am I up to? 🤔

I want to start this podcast with these episodes, because it starts with something that is really deep inside me actually.

Some big personal questions and reflections I had when I left alone to Indonesia alone for more than two months.

Now, I have this idea I want to try working on it. I want to focus on it  — for the next 10 years of my life (let’s say).

I think it's interesting for you to know what were the questions I asked myself to be so deeply aligned with everything I want to do right now because maybe you're kind of lost — a bit like me.

(I don't say that I'm not lost at all anymore, but I was really lost, six months ago, as a freelancer.)

Today I feel that I’m working on something that is perfectly aligned with me — not only in terms of why I want to build this, but also about the form it will take (software).

All the questions that I asked myself were :

* Does it make sense to me?

* Does it align with my values and everything that I described previously? Like, does it feel like magic? Is it fun? Is it something really new?

* Is it possible to make a great amount of money with it? Because money is still important (of course). I don't want to make a charity for now. I want to make something that makes revenue.

* Is the job funny almost every day? Meaning: I'm enjoying creating, and working on it right now — because if I don't, I think I won't keep it up for a very long period of time.

Asking those questions was really helpful to me.

Moreover, one of the questions that was the most helpful was :

What would I be willing to dedicate a decade to (of my life) without any regrets?

Even if the outcome is not what I expect.

Again on this idea of not optimizing for the destination.

But just appreciating every minute, every single day of my life as someone working on this company.

What I’ll be doing for the next 10 years of my life:

First of all, right now I am learning to code, to fix my frustrations (I think I won’t regret it).

My biggest weakness in business has always been impatience. And, to learn coding, I will have to be patient! Because it's hard (everyone knows it).

But I think it's worth it and I won't regret it, as I need to be crafting things on my own.

And as I said, the best way to express myself — what I want to share to produce to the world — I think is by creating software.

So I need to have my hands in the dirt for this software I want to build (that's why I'm learning coding).

I also noticed that I cannot enjoy just creating something (even if it's software) that makes money, and “that’s it” doesn’t work for me. I've tried this before and it didn't work.

I think things have to make sense…

For instance, I tried to sell things with e-commerce on Shopify (like almost everyone in the 20-25yo range right now 😹) but I just can't if it's not something that resonates with me, and the reason I am on this planet.

Speaking about the planet, I think eCommerce and dropshipping are of course terrible for the planet. That's also why I decided to stop it.

I also tried previously to do a newsletter (and a podcast) with my best friend, Antoine — and it made perfect sense to me.

But in the end, we gave up because of three reasons.

* The potential was limited – to sell online courses about productivity (in French).

* Our implications: we were both not really 100% dedicated to the project.

* I didn't feel comfortable at this time selling online courses.

More recently, I tried again to do what they call a “lifestyle business” with a pure B2B product (the idea was to sell leads online). But my motivation flinched (again).

My current status as a freelancer:

I'm really happy with how it is going right now.

I don't see any reason to stop it — except to be 100% focused on this new company.

And that's how I make money, for now. That's how I make a living.

I don't need to work a lot to have enough money for what I spend because I don't spend much. And the relationships with my customers are going well. So I don't see any reason to stop it.

It's working well, it's fun (most of the time). I also see the money that I make as a freelancer, as a tool for developing this company that I always dreamt of working on.

The problems I want to solve…

… With the software I want to build.

It starts with my story:

* When I was a student, I was traveling from the suburb of Paris to my school, and then work for one hour and a half, so taking the train every day.

* And during this commute, the only thing that I was doing was actually consuming content to learn new things.

* From reading books to listening to podcasts, watching YouTube videos, reading articles online, etc.

And I am 100% sure that what differentiated me at school, at work, as a freelancer now is this curiosity that I had and all this work I put in when I was commuting.

Meaning being curious and always striving for new learnings.

“Being curious” (right now) is a terrible experience

To name a few examples:

* It is incredibly difficult for workers to keep up with the information they need to have to keep improving and to get better at work.

* Then, once the information has reached us, we are really likely to just forget it and don't know where to search to recall it when needed.

* 80% of the articles I've read were useless. We are constantly flooded with irrelevant information.

* We are entering the age of AI and people are still taking notes with the Zettlkasten method, a note-taking method that was popularized by a German sociologist born… in 1927.

* Social media algorithms are a major cause of mental illness in the world (I've written recently a post about this on LinkedIn).

And from all those problems, I'm pretty sure that we can create something lovely that people want.

Again, the point is:

As a worker, the best way you can become better and produce better work, to grow a company… is to learn new things by consuming content.

But this experience is not good at all.

Finding good content is not easy

Because it is spread out across channels platforms, different types of media, feeds, algorithms, etc….

It is quite difficult to consume content “smartly”.

* What I mean is that we are still reading articles the way we were reading articles 100 years ago, whereas technology is ready for us to customize and reshape any content the way we would like it to be.

* Meaning that for instance, with AI, you can summarize any type of article. You can make it the length you want.

* You can almost instantly rewrite an article for you to understand it, better (based on the words you are used to read and understand for instance).

* You can also transform content types:

* As we can do speech-to-text, text-to-speech (and so on) you can imagine transforming a podcast into an article, that you can then reshape to the way you would like it to be written.

So for instance, if you like bullet points and really short and clear sentences, you can transform a podcast into this (and make it the size you would like it to be).

Recalling things is a nightmare

Right now it's almost a second job to take notes, and recall things.

It's a permanent effort and you have to put so much work into it to get the results. I believe that's wrong.

People don't have time for that. They have many more things to handle and it's becoming another mental burden.

How to make sure any content you’ve consumed is really useful?

Last, but not least problem (so, the fourth one I've identified) is that we often have this feeling of:

I've consumed a lot of content. But I actually don't know why. And I don't know if it will be useful one day for me or for my colleagues, at work (or in my life).

This could be addressed by simplifying the way we leverage the content we consume at work.

I believe the best way to do so is to share w…

 Hi everyone! And welcome to this new episode.

In last week's episode, I shared some learnings about the hyper freelancing model and growing B2B SaaS companies, as an advisor.

Today I want to share the reflections that I had on: why I started working in technology.  

I’ve thought a lot about this when I was alone in Bali six months ago, and the answer I've come up with is: it's about The Magic.

About the magic you can feel when you first discover something new, with technology.

Let me give you some examples of that. Some of them will probably resonate with you, because you've also lived the experience, and some of them are personal.

The first time I discovered Twitter.

I remember it like it was yesterday. I was maybe 14-15 years old.

I was at my grandparent’s house, in the French countryside, in the garden on my iPod touch (and remember: the iPod touch was not connected to the cellular network it was only connecting to the internet through wifi).

To connect to the internet, I had to somehow hack the neighbor's Wi-Fi — and link it to my iPod touch. So here you have the context.

And I don't remember how, but I signed up to Twitter and I discovered something absolutely crazy at that time.

It was a new way to interact with others.

It was absolutely transforming because it was the first time that you were able to interact with others online, in real-time, in a really nice and innovative way.

But the thing is, as I wasn't connected to the internet (except with the neighbor's wifi) I had to stick to the Bush on the side of the garden to be able to connect to the wifi.

And I did it, maybe for 11 hours straight, just because I was absolutely amazed with this new thing that was Twitter, back in the day.

It was really something that felt like magic because it was absolutely new. We weren’t able to put words on what was happening basically.

Plus, Twitter was quite small also, especially in France. There weren't a lot of people connecting to Twitter in 2010, 2011. So I was absolutely amazed and shocked by it.

This is the first example of the magic that you can feel thanks to technology.

The first time you “Shazamed” something

Again, this felt like magic at this time and I super into it — right away. It was a very special moment.

It was an old cousin who bought an iPhone at this time, and he was just happy to share what he was capable to do with his iPhone.

And Shazam was one of the things he was capable to do, and it was really, really amazing.

I think we all have souvenirs and great moments of magic that we felt thanks to technology.

Pinch to Zoom

Speaking about the iPhone. I also remember the very first time that we've seen the pinch to zoom. You know, when you put your two fingers on the screen and then zoom with it.

Today, it feels pretty normal but, again, it felt like magic at the very beginning.

And that's the whole point I want to describe here.

It’s that technology, at some point when it's new, feels like magic.

And then it becomes part of our lives until a new technology comes again that feels again like magic, and so it goes.

Spotify felt like magic

The last example I have about this magic thing is an example that you are able to see on a Netflix series (on the Spotify one).

And it's the scene when Per Sundin (he is, if I remember well, a big director in the music industry, let's say Sony Corporation— the music branch of the company).

And he discovers Spotify for the first time on, Daniel Ek (Spotify co-founder's computer).

And he doesn't understand what happens basically.

And this feels like magic to him, and to anyone actually who discovered Spotify for the first time back in the days 2004, 2005/6 Spotify was playing music right away without any delay, and for people at this time, it felt like magic.

It was unbelievable to see all this music playing without any problem thanks to Spotify's technology.

This post deserves to be shared because I just screen-recorded Netflix. Do you know how hard this is?! (Highly illegal too 🫨)

I guess you got it.

The reason I got into tech is just because of the magic you can feel thanks to technology and the magic I felt when I was a kid discovering technology.

And actually, I am still a kid. I think we are all still kids. I like to believe this, that we are all still kids wanting to build great things that feel like magic.

The examples I gave have things in common. Most of the time they are mobile. There are B2C products.

Magic, in B2B SaaS?

Of course, Apple and the iPhone played a big role in the reasons I got into tech.

But I think B2B is getting funnier and funnier.

So another great example, of the magic you can feel with tech is the first time you play around with Notion.

And more recently with AI, and maybe within Notion with Notion AI.

I wrote recently a post about the "post-Notion B2B SaaS area". And I think this is really something that is going to happen.

Many people will be able to create B2B products that feel like B2C products and that have some magic within them. Pretty excited about this.

Also for instance, right now I'm recording this podcast and writing at the same time with Descript, as I mentioned previously. And Descript is absolutely magic. Magic at its finest in technology, and it is a B2B product.

So of course there are, and there will be many opportunities, to create B2B products that have magic in them.

And this is absolutely what I want to do.

Disregard the words

I also feel that. Technology feels like magic when you discover things that don't exist yet — that you cannot put words on it.

I read recently a great post about this. It was called "disregard the words". Basically describing this:

You were not able to describe Snapchat at the very beginning, because it was absolutely new, and it didn't exist yet.

Same for the iPhone, same for Notion. And same for the AI wave that is happening right now.

I think this is really one of my goals. To create something that you cannot describe yet. Because it doesn't exist, basically.

The questions I asked myself (and then answered)

Were questions like: what's going to make me happier?

* The answer was not necessarily making more money.

* But I thought that:

* working on something that makes sense to me in the long run

* to build something you're proud of on your deathbed

* and that is pleasant to do along the path.

I thought, well, that is going to be making me happier.

So the conclusion here is that I am optimizing for the process, for the path — and not for the destination.

Two more things:

1. First: It has to feel like a game.

I've never worked because I was supposed to be working. I always worked because it was fun. And because I was passionate about it.

Here I remember a quote from Jeff Bezos

Have fun. Work hard. And make the history.

The beginning of the sentence is: have fun. And I feel like I need to have fun. To play. Not to work.

Because “I'm a kid”. And I also believe that we are all still kids that want to play games. And business is just a game. Like another one.

2. Second: It has to be beautiful.

So I remember joining Qonto, the very first company I worked for when I was a student because I just liked the design and I hated traditional French banks. 🤷🏻‍♂️

Like really. I had absolutely no idea of what I was doing back in the day and now Qonto happens to be a 5 billion company.

And I've been lucky. But I didn't change my mindset about that. I've also been lucky that Qonto served a mass market, which is actually closer to B2C than B2B in the way we were building and growing, which speaks more to me.

Nice design, good apps, useful things… I don't ask for anything more than that.

And it was similar with Ulysse the flight booking website I've worked on for more than a ye…

 Oh. Hello there! It's been seven months since I didn't write anything.

So we can say that… It's been a while.

First of all, as you can see I am testing this new format of first recording the audio, and then transcribing the audio into the newsletter format.

So the way I'm writing this edition is a bit special because: I have bullet points in front of me (by the way, I'm obsessed with bullet points, so I love to do this).

I only have bullet points and then I record, and then I use Descript, which actually transforms the audio into text automatically as I write.

So this is pretty amazing because I can, you know, edit either the podcast or the newsletter using the same user interface.

Meaning: if I remove a sentence from the text I see in front of me, it will be also removed from the audio of the podcast.

And the other way around. I can just Speak to write and write to speak.

We are in the age of AI!

I love to do it because I always wanted to do radio, so it's pretty cool. (I just bought a new microphone, which is good by the way. I hope the sound is pleasant to hear.)

And yeah, so basically I'm writing, recording you name it this edition because I just wanted to do an update about me, let's talk about me for once.

So the name of this edition is I almost forgot why I got into tech.

And it is essentially a journal to: the old, present, and future me.

I want to discuss about:

* How I got into tech.

* Where I am now?

* And where I want to go for the next years.

This is my classic annual update. All right, so let's start!

Lessons about freelancing.

I think freelancing is cool, but still not the end for me.

This is something I shared last year for those who were already following me before I even started to do GaaS.

I was writing on CoolGuys. It was in French back at a time, one year ago. And I was sharing about the idea of becoming a hyper freelancer.

What are hyper freelancers?

Basically, freelancers who also write content. So if you are listening reading this edition, You know about my content.

Hyper freelancers are also consulting of course, and also creating products.

So for instance education products such as: online courses, or even apps, SaaS, or whatever.

I think I became one of them because this is what I've been doing for the last year.

Consulting with some clients, creating content for this newsletter, and also, sometimes selling products: a productized service in which I was basically installing the Modern Data Stack, at startups.

Learnings from last year: on growing B2B SaaS & fintechs, through data.

I have now some certitude on how to grow startups. Not necessarily about doing the "zero to one" yet.

But on doing, the "One to 10", hell yeah I have some certitudes.

Product-led growth is fascinating, and B2B SaaS (even FinTech) is something pretty fun, actually.

I've already shared a lot about this philosophy, but basically:

If you are a product-led growth company, either B2B SaaS or FinTech, you will always have opportunities to work on your data.

To invest more in data, improve the team, the stack, the processes, and so on.

If you work on that, you will always have better results (and faster growth) than if you work on, acquisition and try to drop as much money as possible on your acquisition funnel first.

That's my big learning (actually, it's a confirmation).

But now I can clearly say that:

Reversing the AARRR funnel into the RARE framework: Retention, Activation Revenue, and then Experiments (for both acquisition and referral) is something that I would always recommend for any product-led B2B SaaS, or FinTech.

So: work on your data, improve your processes, and you will have Growth at your company. Guaranteed.

Limitations of the (hyper) freelancing model:

By design, freelancing is broken for me.

Let me explain why.

First of all, I think I am a maker and I am happy when I build things on my own.

You know, when I work on my computer, write things, write code. Put my hands in the dirt, basically.

And the thing is: if a client needs my help in this space, he's probably doing something wrong with his data setup (which is okay, of course).

But he also probably doesn't understand it correctly at all. And that's why I was writing a lot about it, last year.

However, setting up a data stack by myself for a client requires a 200% implication into the project.

That is precisely where things become complicated and frustrating.

Because I am 200% implicated in something that has often a lot of friction (because developers are not implicated, and not concerned about the subject — often it happened with the companies I was working for).

When I say "by design" is that because as a freelancer you are anyway outside of the company you're working with.

So this 200% implication is a bit wrong, by design.

So, yeah, that's really the thing I've been noticing while accepting to do more and more client work, as a freelancer.

From that: where do we go?

I have two options now:

Either I join an early-stage, small startup to take some equity and give this 200% implication into this company that I would join.

But you guessed it. This is not what I want. So, I have a second option.

It is to take more risk and to build my own company, to try it on my own.

And here we are.

I am launching my company

I am not stopping freelancingright away, but seeing freelancing as a way to survive — before eventually focusing 100% on the product I will be launching.

Because yes, now we are talking about a product. We are talking about a SaaS!

But for now, I'm stepping away from freelancing. I might be launching a call-only version of it. Meaning clients would be able to pay for a consultation call. Let's say one hour, two hours. I don't know.

But that's it. I will only give advice, and don't put my hands in the dirt. Not at client companies, only at my own company.

And this comes from a reflection that I had when traveling in Asia (back six months ago).

Plus, I really don't have anything to lose.

You know, I'm not in a dangerous situation. I know where to sleep anywhere in the world, I have enough money. So why not? Why not?

( I will go to what this company is about, what the product is and will be, what is my vision, and so on.)

But before:

A note about solopreneurs:

I actually think that they are the future of work, and the company I want to build will be actually really close to a “solo business”.

I think that adapting is a major skill to have right now, because of the speed everything goes.

And: for sure, you will always go faster with a small team than with a big, broad, large enterprise company.

So the conclusion about this is that: small is great. And this is really the format I want to build my company on.

To give you an example of this format:

I've been personally really lucky because by chance I found this PLG data tracking and analytics thing (which fekt like a game to me) but apparently is a very rare and valuable skill to have.

So my one-person monopoly, one-person “solo business” could be about this.

And by the way, I won't stop it because:

* I know it's a very good way to grow companies

* Because learning never stops as well

* And also: because it's funny, even in B2B. This can feel like magic sometimes, especially when you leverage automation. I basically love to do this.

The only thing that I change now is that I prefer to try to use it on my own (so with my company) and to document my journey while working on something that makes more sense than building into this B2B, PLG, data, tracking thing (a SaaS, let’s say).

This is the specific knowledge I have at the moment, but this is not the dream that I have in my life and the thing that I want to work on for the next 10 years.

This is something that I will use building my own SaaS, but I won't be building into it. Right.

Conclusion:

To finish this update about last year, and what I've learned abo…