In this episode, Grant interviews Scott Oldford, talking about how he rebuilt his business after a major setback and how he uses the SSF lead formula to get astonishing conversion rates.
 
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Differences in marketing between businesses of less and more than a few million dollars
Some setbacks of doing business with very large companies
The SSF lead formula

 
People on this episode:

Grant Weherley
Scott Oldford

Mentioned in this episode:

Infinitus

 
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Grant

Lead Funnel Formula With Scott Oldford

Grant Weherley from Break The System and Monetize Your Expertise shares strategies for turning knowledge into income. He speaks with experts in a wide variety of industries who are leveraging the revolution in online learning to turn their expertise in a business which allows them to create passive income doing what they love. The Break The System Podcast covers premium courses, bootcamps, membership communities, eBooks, e-learning platforms like Udemy.com, podcasting, and all other ways industry leaders are building authority and turning expertise into a product. Grant specializes in not just creating online courses and products, but also using these products to automatically market each other. If you have ever wanted to build a course or monetize your expertise in any field, listen to Monetize Your Expertise Podcast.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Scott saw his field of work as a chemical salesman declining and decided to become an SEO expert, bringing businesses to the top of Google’s search results; he started offering his services for free to get his feet on the door and to show customers what he was capable of, then mastered and wrote down SOPs to streamline and grow his business; in this episode he talks about automating his ventures, choosing your approach to get started with SEO (ignoring it was a big mistake for him), diving into the subject you want to master obsessively to get quicker results and increasing your own level on the market by getting in touch with leaders on your field and other extremely knowledgeable people.   Like the show? Comments or questions, email Grant   Listen to this episode to find out:  How to get started on any industry online by contacting influencers A way to improve businesses from inside out by mastering its processes The philosophy of becoming so good that people want to work with you How to leverage LinkedIn recommendations to position yourself as an expert How to define your approach to getting into SEO Increasing your level of importance by association with other people What are the basic SEO techniques to implement to get your ranks up How to know if you’re doing well with your SEO and a tip for hiring people to do it    People on this episode:  Grant Weherley Scott Schneider    Mentioned in this episode:  Kotton Grammer OMG Machines Source Wave Crowdsearch.me Process.st Slack Basecamp    Connect with Monetize Your Expertise  Join the Monetize Your Expertise Facebook Page Follow the show on Twitter    Got something to say? Let us know  Send us an email Message us on Facebook Tweet the show    Thanks for listening!   Grant

Business Noob --> to Premium Marketing Provider in 6 Months Flat, with Scott Schneider

Dr. Jones graduated from medical school with a scholarship but
ended up realising that most doctors don’t learn how to make
people’s lives better in school; so instead he spent a lot of his
time on functional medicine and wellness centres, where he learned
to apply more holistic methods of dieting and examinations to
optimise people’s health on a case-by-case basis, completely
changing how his clients live and feel daily. He talks about the
ways people get sick, what could be missing in your diet, nutrients
of all kinds, and better living through re-education.
 
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How the current state of medicine stops people from getting a
personalised consultation
Just how much medicine an average american in on
The new research that says a lot of chemicals in daily products
are toxic
The most common mistake people are making with their
health
What is the perfect diet, or does it even exist?
The two reasons why people get sick
How a chronic problem can be misdiagnosed many times before you
get it right
Differences between the mediterranean, paleo and primal
diets 
A use-case study of someone who’s he treated to great
effect

 
People on this episode:

Grant Weherley
Dr. Isaac
Jones

 
Mentioned in this episode:


The Micronutrient Miracle by Jayson Calton
Elevays.com

Our Toxic World by Dr. Doris Rapp

Toxic Beauty by Dr. Samuel Epstein
Ewg.org - cosmetic toxicity
database
Skin Deep
App
Superhuman
Entrepeneur Podcast

 
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Join the Monetize
Your Expertise Facebook Page
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show

 
Thanks for listening!
 
Grant

How To Maximize Your Health And Become A Top Performer, with Dr. Isaac Jones

From the age of 12 Karl Kangur has been fascinated with search engine optimisation and how the internet works so he started helping other teenage bloggers with their rankings on Google, but as he grew he switched to a more long-term business strategy to focus on businesses that make a difference in other people’s lives, creating material specialising in monetised blogging while living the digital nomad lifestyle in Thailand. 
 
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Listen to this episode to find out:

How someone gets started at twelve years old with their online business
The importance of a good balance between business and studying
How setting his mindset to a goal of living abroad prepared him for it even when plan A failed
How fully controlling your own time is important to success
The perils of information overload, and taking care of your information diet
How important it is to keep focus when you’re learning online just like you would at a college
How keeping your near and mid-term goals in focus might cause you to pass an opportunity

 
People on this episode:

Grant Weherley
Karl Kangur

 
Mentioned in this episode:

MonetizePros.com

 
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Thanks for listening!

Grant

Starting a Business at Age 12 (Then Losing Everything) With Karl Kangur

Kristian Cotta had a crazy “Wolf of Wall Street” experience during his 20s, where he managed to make a lot of money on real state but then doubled-down right before the crash and took years to recover, both financially and mentally. In this episode, he talks to Grant about the grit required to succed, how making one dollar requires the same skills to making a million, how to approach opportunity and the best ways to get started growing your audience on Periscope and reaching some of the best conversion rates available.
 
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Listen to this episode to find out:

Why Periscope is a great tool that’s here to stay, and falls into a whole new category of apps
How the urgency of a live interaction can benefit your content creation
The lessons Kristian learned from being at the top of the real state market when it crashed
How important it is to keep your grit and not forget where you came from 
The problems of overanalysing opportunity and hesitating on decisions
How growing yourself first will bring more growth in other aspects, including business
How it’s a little backwards to try to connect to successful people after you’ve become successful first
The 3 keys required to establish yourself on Periscope
Common ideas that apply universally to every type of content

 
People on this episode:

Grant Weherley
Kristian Cotta

Mentioned on this episode:

Periscope
Learned Optimism by Martin E. P. Seligman
Get Paid To Livestream

 
Connect with Monetize Your Expertise

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Thanks for listening!

Grant

How to build your online audience with Periscope - Kristian Cotta

There’s a whole new category of mental supplements now called nootropics, claiming to make you smarter, have better memory and enhance your cognitive functions overall; in this episode Grant explains some of the different types, interesting facts and great resources to check out including websites for analysis and ordering, a great expert on the topic and a very deep, introspective exercise to analyse you own mental crutches.
 
Like the show? Comments or questions, email Grant
 
Listen to this episode to find out:

What are nootropics
The different types of nootropics and why they’re not quite “drugs”
A great website to check out unbiased nootropic data
Grant’s favourite website to order the supplements
A very interesting fact about the powerhouse drug Modafinil
What are the nootropics that Grant has been taking

 
People on this episode:

Grant Weherley

 
Mentioned in this episode:

Examine.com 
Liftmode.com
Jesse Lawler at SmartDrugsSmart.com
Grant’s list: CDP-Choline, L-phenylalanine, Fish Oil, Creatine, L-Theanine, Phosphatidylserine, Saw Palmetto, Noopept, Phenylpiracetam

 
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Thanks for listening!

Grant

Lead Funnel Formula With Scott Oldford

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