In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects of lead generation, including the necessity of a solid sales process, data quality, and the significance of understanding the audience. Tracey also highlights the need for a high level of personalisation in marketing efforts to foster credibility, trust and genuine relationships with clients.

KEY TAKEAWAYS

• Emphasising the importance of building and nurturing relationships over relying solely on lead generation automation. Personal connections are crucial for long-term success, especially for businesses offering high-fee services.

• Many lead generation automation tools can violate platform rules (like LinkedIn), risking account suspension or deletion. It's essential to be aware of the potential consequences before using such tools.

• Effective lead generation requires high-quality data. Scraping data from platforms like LinkedIn necessitates careful cleaning to avoid sending unprofessional messages that could damage credibility.

• Segmenting your audience and personalising communication based on their interests and behaviours can significantly enhance engagement and effectiveness in lead generation efforts.

• Before implementing automation, agencies should develop a clear marketing strategy and understand their audience's needs. This foundational work is critical to ensure that any automation efforts align with business goals and deliver meaningful results.

BEST MOMENTS

"In my opinion, this blanket mass messaging leads to bland, uninspiring, poor communication that's unlikely to resonate with anyone."

"You need a good plan and a process. Your data quality is absolutely key."

"If lead generation automation doesn't sound like it's for you, there is a case for genuine human-to-human personalisation."

"Many businesses want results quickly, but we need to take the best route."

"Only deeper human-to-human relationships can drive business success."

HOST BIO

Tracey is a highly skilled creative marketer with 30+ years in-depth experience in lead gen, marketing and sales, a broad knowledge of business growth gained over decades. She has an innate knowledge of what works and, more importantly, what doesn't.

Her specialist area is LinkedIn™ clocking up over 6000 hours learning so she can advise on generating leads, building communities and relationships. Her clients benefit from her various perspectives having worked on the client side in corporate advertising/marketing comms roles, Director level in a global design consultancy and SME agency experience.

Having been headhunted to save a major financial account at a top London design consultancy, she increased the fees by 102% YOY and repeated this result on the British Airways account increasing fees 150% YOY.

She believes in avoiding get-rich-quick shortcuts in favour of consistent, long-term, exceptional results.

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Podcast website: www.marketingmomentumforagencies.com

Got a question? Give me a call: 0044 7877 042 804

Email: [email protected]

Find out if you are ready to get leads from LinkedIn  https://this.leadstosuccessglobal.com/linkedin 

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Grow Your Business: https://www.leadstosuccessglobal.com/