Kick SaaS Podcast

Lead Generation Strategies

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Today’s episode focuses on Software as a Service (SaaS) lead generation strategies. From Audience Ops to Zapier, many tools and plugins are available. 

Jono Landon is the founder and CEO of Hubbli, a Customer Relationship Management (CRM) and SaaS company that works with private schools find prospective parents to grow enrollment. Jono describes Hubbli’s use of lead generation tools, software, and strategies. 

Topics Include:

  • Hubbli generates sales leads via target audience, cold calling, products, content, education, and paid traffic funnel to schedule demo
  • Webinar Elements: What’s the roadmap to reach a buying decision? 
  • Infomercials are ridiculous, unless you’re the person needing a solution to a problem
  • Sales Metrics: Results show drastic increase in price point and shorter sales cycle
  • Webinar: Way to engage audience, improve attendance, and offer real value
  • Subject Matter Experts (SMEs): Build trust to get people to part with their money
  • Tools to Try: WebinarJam, Audience Ops, Infusionsoft, Leadpages, Zapier, and more  

    • Links and Resources:

    Hubbli

    Jono Landon

    Jono Landon on LinkedIn

    Amy Porterfield

    WebinarJam

    EverWebinar

    Audience Ops

    Brian Casel

    Zoom

    Buffer

    Infusionsoft

    Leadpages

    Zapier

    Funnelytics

    Facebook Ads

    LinkedIn Sales Navigator

    Google Ads

    Google Boomerang

    Callbox

    SPIN Selling by Neil Rackham

    Webex

    ...more
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    Kick SaaS PodcastBy Jono Landon