Katie Stone, SEO team leader at LeadHub, shares valuable insights on marketing for the trades industry. LeadHub, a full-service marketing agency founded in 2011, specializes in serving HVAC, plumbing, and electrical businesses. 

Katie discusses their focus on lead generation, the importance of marrying marketing with operations, and their partnership with ServiceTitan. She also highlights LeadHub's innovative approach to digital marketing, including their award-winning AI-powered lead response system for Yelp, and emphasizes the crucial role of websites in client acquisition.