Lead Generation Unleashed

What’s the key to attracting high quality clients to your business?

Join me for Episode 3 of Lead Generation Unleashed

Does your company sell software or other complex products?

Or are you a freelancer or small business tired of looking for the right leads?

If you’re faced with complex lead generation, Award winning copywriter and copywriter’s coach Chris Marlow has answers.

Chris has over 35 years of experience working with agencies and clients in Direct Response marketing. She specializes in helping copywriters find niches that are often hidden from view and low in competition.

She's the founder of the Marlow Marketing Method, which teaches sophisticated lead generation and integrated marketing to copywriters who want high-quality clients. And once her copywriters master marketing, she shows them how to become entrepreneurs … so they don't have to rely on clients for income anymore.


Don’t miss her insights on complex lead generation in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.

So hit the play button, and join us now!

“In the olden days we had print, and that’s really all we had. But now we have the audio, we have the visual, we have, of course the text aspect of it ... But as copywriters, we need to work harder with these new opportunities that video is bringing.”
What You’ll Hear About:

The Chronic problem businesses have always struggled with - and the number one way to overcome it (2:00)

What Big Business do right and Small Businesses routinely miss in Lead Gen (8:06)

The promotional tactic that made one copywriter stand out in a pool of 200 applicants (6:56)

Why small businesses and freelancers often become disillusioned and give up - and what they can do instead (8:06)

The key to becoming the Best in the World (10:44)

How to find the right copywriter for your business (11:57)


“We’ve got new tools that help us to do a better job. But there’s always going to be, depending on the price of your product, a certain amount of resistance. And it’s always going to be the Lead Generation Marketer’s primary challenge to shorten those sales cycles.”
Resources Mentioned in This Episode:

Learn more about The Marlow Marketing Method and More! www.thecopywriterscoach.com

Get access to the latest news and opportunities from Chris: www.chrismarlow.com

www.judyolbrych.com


Thank you for tuning in today!

If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

What’s working now for this growing SaaS company? And how can businesses of all sizes get more leads and sales with online quizzes?

Join me for Episode 2 of Lead Generation Unleashed

Are you frustrated by the results you’re getting from your lead generation efforts?

Have you ever considered building your customer base with an online quiz?

If you want to know more about breakthrough marketing in a changing environment, Josh Haynam has answers you won’t want to miss.

Josh is the co-founder of Interact, a quiz-building tool being used by 55,000 companies around the world. He’s also and outdoor enthusiast and an avid traveler who loves exploring the world and learning from it.


Join us here to get his insights on the changing face of lead generation in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.

“... you have to think about what your customer wants. What are they interested in? And what are they thinking about, even if it doesn't necessarily have to do with what you are trying to sell?” - Josh Haynam

What You’ll Hear About:

The vital shift that’s taking place now in marketing and the “black hole” it’s creating for companies who get stuck in the same old strategies (1:53)

How levels of personalization are bringing big gains to companies who use them (3:44)

Art vs Science in Lead Generation and how both help you reach people where they really are (6:44)

An unusual campaign that brought in BIG leads and a 78% conversion rate (8:05)

Which critical questions you must ask before you start to sell your product … and the question you DON’T want to start with (10:08)

How to get more clicks on your Call to Action with this simple and powerful formula (16:03)


“The more opportunities that you see to personalize what you have to offer, the better. And it's always worth the time.” - Josh Haynam

Resources Mentioned in This Episode:

Visit Interact and Make a Quiz to Generate Leads For Your Business: https://www.tryinteract.com/

www.judyolbrych.com

Thank you for tuning in today!

If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License