Time is always an issue for busy business-owners and with creating quality web content being a time-intensive undertaking it is important to leverage this time and create content that will be relevant long into the future. What we call ‘evergreen’ content is what you should aim to produce on your company […]

Influence – The Principles Of Persuasion So the last 2 episodes have focused on six principles of persuasion and these principles were; consistency reciprocation social proof liking authority scarcity I got most of the information for these two episodes from a book called Influence: The Psychology of Persuasion by Robert […]

In the last episode I highlighted three of the six primary principles of persuasion – consistency, reciprocation and social proof. In this post I will look at three more – authority, liking and scarcity. Understanding and employing these principles can help your business grow. As a consumer being aware of […]

Sales Psychology and Business Websites If you can sell you’ll never go hungry. I’ve heard that a few times over the years and it’s pretty difficult to argue with. We’ve all come across people who have ‘the gift of the gab’, a way of talking to others that gets them […]

Incoming Links For Business Sites This week we discussed Page Authority and Domain Authority and the fact that they are metrics which go a long way to determining Google visibility as they reflect the trust and authority of incoming links. And as I said, don’t worry too much about what […]

Domain Authority Domain Authority, like Page Authority, is determined by the quantity and quality of the links pointing to your domain as a whole. How important is it? According to the online marketing community domain authority is at least as important as page authority, maybe more so. What can I […]

How To Increase Page Authority By Building Incoming Links Page Authority is a metric that measures how likely a given page on a website is to rank for search queries. Ultimately it doesn’t matter what that number is as everything is relative to you and your competition. Page Authority is […]

Content Creation for Business Websites Writing web content is one of the hardest and most time-consuming activities for business owners. Outsource this if you can. However in some circumstances where the business owner has a unique insight into the product or service it may be better to do it yourself. […]

Keyword Research – Back-Engineering Competitors Welcome to today’s show and in this episode we will be looking at keyword research again. Last time we went through how to come up with an initial list of keywords and how to order them using the Google Keyword Research tool – the Keyword […]

It can be argued that keyword research is less important today than it was in the past and whilst that may be true, the fact is that at the beginning you need to establish a set of keywords for each service that you offer on your website. Now for many […]