Lead The Way

Lead The Way

By Geneva CerratoBusinessEntrepreneurship
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Lead The Way episodes

  • 4. Are you building a personal brand + why problem aware content is not enough…

    Today we are talking about why problem aware and audience focused content is not enough if you want to build a personal brand and what you need to start doing...


    If you love this episode come connect with me on IG at geneva.cerrato


    If you would love to hear more about my philosophies on Thought Leader content and make content creation more fun while infusing more of your personal brand sign up for the FREE masterclass


    9 min
  • 3. Is It Mean Girl Marketing? Use my framework to find out!

    Have a polarizing, spicy, opinionated post in your notes app you haven't shared yet? I know you fear being misunderstood, being called a "mean girl" or offending your audience.

    In this episode I'm sharing my framework for how to audit your spicy post to know if it is simply direct, honest, and values driven vs "mean girl marketing".

    Your voice and your spicy opinions can be shared with heart and intention.

    Love this episode? Connect with me on IG @geneva.cerrato

    Want to dive deeper into creating thought leader content that calls in 4 figure clients? Sign up for my FREE masterclass here:

    Thought Leader Masterclass

    14 min
  • 2. The Three R's of Content Creation

    This episode I am diving into THREE ways you can strategically create content that LANDS with your ideal clients and NEVER wonder what do I post again.


    Love this episode? Please leave a review and rating.

    Follow me on IG at geneva.cerrato


    Grab UNLIMITED CONTENT resource for multiple ways to come up with content ideas!

    11 min
  • 1. Before You Create Content...

    Hello friends!

    IN this epsiode we are talking about where to start with content BEFORE you get into creating. We are digging into the questions you need to ask yourself about where you are holding back? Where you are afraid to be seen or judged? And what do you need to let go of to start creating more confidently? We always start with our mindset and feeling confident enough to express ourselves.

    Love this episode? Please leave a review and rating!

    And be sure to follow me on IG at geneva.cerrato

    13 min

About Lead The Way

From the publisher's feed

Lead The Way is for coaches & entrepreneurs that are ready to scale their business without people pleasing or performing. This is where real leadership conversations happen, authentic marketing is key, and you come to find out how to get paid for who you are and how you lead.