How do you define the word, "innovation?" For most of us, innovation refers to a new product, a new way of doing something or even a new way of thinking. Essentially, it's about ideas, right?
Our guest this week believes that we may be looking at the issue too narrowly.
In today's episode of Lead with Trust, Sue chats with Carla Johnson, global keynote speaker, marketing and innovation strategist, and bestselling author of 10 books, the most recent being 'Re:Think Innovation.'
You'll learn why Carla believes that we need to cultivate a broader definition of innovation.
You'll discover why the focus of her newest book, 'Re:Think Innovation' was not the Steve Jobs-types, but those who were innovating on a daily basis, out of the limelight.
You'll learn about the dynamics of bringing people together, as well as the importance of incorporating people's unique perspectives.
You'll also discover Carla's six innovator archetypes, from the left-brained Bill Gates-types on one end of the spectrum, to the provocateur Steve Jobs-types on the other.
Join Sue and Carla for this fascinating discussion!
Enjoy!
What You’ll Learn in this Show:
- Carla's unique (and broad) definition of "innovation."
- Why the focus of her book was not the well-known innovators, but those who were innovating on a daily basis, out of the limelight.
- The importance of incorporating people's unique perspectives when bringing them together.
- The six innovator archetypes, from the left-brained Bill Gates-types on one end of the spectrum, to the provocateur Steve Jobs-types on the other.
- And so much more...
Resources:
Carla’s Website
Re:Think Innovation book
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