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Welcome back to Management Material with Catherine Van Der Laan! In this episode, Catherine discusses the critical importance of leading with a clear and inspiring vision, especially in today's rocky and inconsistent world. She shares insights on how a well-defined vision can motivate your team, attract the right talent, and transform your organization's performance. 

Learn how to articulate a vision that gives people purpose, fosters commitment, and drives success, even when facing challenges like a disengaged workforce or rapid technological changes such as AI. Catherine uses real-world examples, including an executive coaching client struggling with high employee turnover, to illustrate how a vague vision like "grow" can lead to disengagement and a lack of direction. 

Discover how to identify your audience, define the specific change you aim to make, and filter that up into a guiding vision that serves as your North Star. This episode offers practical advice on how to make your mission obvious, keep your team motivated, and attract people who are genuinely interested in contributing to your organization's impactful change in the world.

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