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Fall is here, and host Jayzen Patria kicks off this episode with a masterclass in refreshing your personal brand. Just like the energy of new notebooks and fresh school supplies, autumn is the perfect time to reset how you show up at work. Jayzen dives into brand lessons from household names, showing why chasing trends can hurt your credibility and how staying true to your “brand DNA” helps you shine in a noisy workplace.
Key TakeawaysJayzen is thrilled to welcome Gina Woods to the show. She is the dynamic co-founder of Donna’s Recipe, who turned a fun nickname for Tabitha Brown’s hair into a multimillion-dollar beauty brand that’s now carried in Ulta and Target nationwide. Gina shares her entrepreneurial journey, how she scaled a self-funded brand, and why leaning into curiosity and community fueled their success.
Guest Bio
Gina Woods
Co-Founder/Owner
Donna’s Recipe by Tabitha Brown
Gina Woods is a social entrepreneur, investor, and business advisor with a 15-year track record of creating and developing successful beauty brands that prioritize community reinvestment.
As a business mentor, Woods leads a business mastermind program empowering women to kickstart and expand their ventures. She has advised multiple businesses to multi-million dollar companies. Additionally, Woods established the LA Kids Entrepreneur Camp, an in-person hands-on educational program for young minds to engage with accomplished entrepreneurs and delve into the essentials of entrepreneurship. Find Gina on Instagram: @ginalosangeles
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
In this Fan Favorite episode, Jayzen Patria explores a powerful branding lesson: sometimes your brand is not just about what you choose to do, but just as much about what you choose not to do.
Drawing on a story from Nike’s brand strategy, Jayzen shows how being crystal clear on your brand DNA means making bold decisions—even saying “no” to opportunities that don’t align. By setting boundaries and refusing activities that dilute your identity, you ensure your brand remains consistent, authentic, and impactful.
Jayzen challenges listeners to take a closer look at their own professional lives: what activities, habits, or commitments might be pulling you away from the brand you want to be known for? How can you more consciously choose to focus only on the actions that build and reinforce your unique value?
Key TakeawaysThis episode features Javier Constante, President of Dow Brazil & Latin America. With more than 30 years at Dow, Javier shares his career journey, leadership philosophy, and his passion for authenticity and advocacy in the workplace. Recognized globally as a leading LGBTQ+ executive and inclusion advocate, he emphasizes the importance of showing up fully and creating space for others to thrive.
Javier reflects on how authenticity, adaptability, and advocacy have shaped his leadership path. He opens up about pivotal career moves, the challenges of leading across cultures, overcoming imposter syndrome, and the liberating moment of coming out to his team. Above all, he highlights that true leadership is about facilitating an environment where people can succeed and grow.
Guest Bio
Javier Constante
President
Dow Brasil & América Latina
Javier Constante has been President of Dow in Brazil and Latin America since late 2019. In this role, he is responsible for developing and overseeing Dow’s regional strategy and financial performance in the region with the goal of making Dow the most customer-centric, innovative, sustainable and inclusive materials science company in the world. As part of his current role, Constante drives increased focus and action around ESG parameters, including moving to a low-carbon and circular economy, building a more transparent, authentic and safe work environment for employees, and moving toward a more equitable society.
Constante joined Dow in 1989 in Buenos Aires, Argentina as a Sales Representative and moved through various marketing and commercial positions in Latin America and across Europe. In November 2019, he took on his current position as President of Dow in Brazil and Latin America. Constante is Vice President of the Board of the Brazil Chemical Association (ABIQUIM), is a member of the Council of Presidents of Amcham (American Chamber of Commerce) and is part of the global Executive Board of the Out & Equal organization for the fight for the rights of the LGBTQIA+ community in the corporate environment. He previously served as a board member of Equate/TKOC and EMC (Equate Marketing Company) and was Vice President of Plastics Europe.
In 2022, Javier Constante received the Outie Awards trophy for the first time in the category "Global LGBTQ+ Advocate of the Year" for his leadership in initiatives to include LGBTQIA+ people in the labor market. The executive also made it once again to the TOP 100 LGBT+ executives recognized by the 2022 OUTstanding LGBT+ Role Model List, which he is listed for the third consecutive time.
Constante holds a bachelor’s degree in chemical engineering from Universidad de La Plata, Argentina, and an MBA from Instituto Altos Estudio Empresariales - IESE, Argentina. He is married and lives in São Paulo, Brasil.
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
When the world feels unpredictable—industries in flux, layoffs in the headlines, and AI rewriting the rules of work—it’s easy to go into survival mode. But in this week’s episode, Jayzen Patria offers a powerful reminder: strong brands don’t shrink when things get hard—they step up.
He reflects on pivotal moments in his own career—like the chaotic merger between Universal Studios and GE—and how choosing to embrace change rather than resist it opened doors he never imagined. Instead of waiting for things to settle, he leaned into the storm, raised his hand, and became the bridge between corporate and creative cultures. Years later, during the 2009 financial crisis, Jayzen faced another turning point. With travel banned and training budgets slashed, he didn’t retreat—he got on planes himself, showed up in person, and found a new way to lead.
The message is clear: This is not the moment to coast. It’s the moment to grab the wheel. When you spot a problem, that’s your invitation to solve it—using your unique mix of skills, experiences, and passions.
So what’s your next turn? What opportunity is hiding inside the chaos?
After Jayzen’s powerful open, he’s joined by the vibrant and fearless Pamela Zapata—founder and CEO of Society18, a multicultural influencer marketing agency that’s shaking up the industry. Pamela’s journey from behind-the-scenes roles at E! and Ryan Seacrest Productions to launching a seven-figure business is both bold and deeply human.
She shares how she built Society18 from a side hustle into a full-fledged agency, not because she wanted to build an empire, but because she saw a problem worth solving: creators of color were underrepresented, underpaid, and undervalued. With heart, hustle, and a whole lot of spreadsheets, Pamela took the leap. Her first year in business? She hit seven figures.
Pamela opens up about the realities of entrepreneurship—the burnout, the mindset shifts, and the pressure of scaling fast without a business degree. But through it all, she remained grounded in her purpose: to create impact, amplify diverse voices, and pave the way for others like her.
Whether you're navigating layoffs, contemplating your next move, or building something from the ground up, this episode is your reminder that the bend in the road might just lead you to your breakthrough—if you're brave enough to turn.
Guest Bio
Pamela Zapata
Founder & CEO
Society 18
Society 18 is a bicoastal agency specializing in influencer management and marketing, with a focus on multicultural and multiethnic content creators. Based in Los Angeles, Pamela has spent the past 15 years building a successful career in influencer strategy, integrated marketing, talent relations, casting, and production. Over the course of her career, Pamela has worked with some of the most prominent networks, brands, and agencies in the industry. Before launching Society 18, she served as Senior Director of Influencer Marketing at Starpower, where she led influencer campaigns for high-profile beauty brands including Estée Lauder, Bobbi Brown, MAC, Aveda, and La Mer. In this role, she was instrumental in developing and executing campaign strategies, managing client relationships, and building impactful talent partnerships. Prior to that, Pamela was the Director of Influencer Marketing at United Entertainment Group, where she spearheaded influencer strategy and partnerships for major Unilever brands such as Dove, Suave, Axe, and Popsicle. Her earlier roles at E! Entertainment, Ryan Seacrest Productions, and StyleHaul further shaped her expertise, with a focus on integrated marketing, talent development, and production. Over the years, she has cultivated a robust network of industry relationships, leveraging talent and influencers to drive digital campaigns, brand partnerships, and on-air programming that deliver measurable results and fuel business growth. A proud first-generation Dominican-American and bilingual Latina, Pamela is deeply committed to amplifying diverse voices in the digital space. Her impact and leadership have been recognized by top industry outlets including Forbes, Business Insider, WWD, Yahoo! Finance, Ad Age, Success Magazine, and GirlBoss.
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
As we hit the halfway mark of the year, Jayzen kicks off the show with a powerful coaching moment to help you shift from surviving to thriving in your career. Whether your company formally conducts mid-year reviews or not, now is the time to pause, reflect, and reset. Why? Because your next career breakthrough won’t wait for a job posting or a scheduled performance cycle. If you’re not driving the narrative, someone else will.
Listen now to hear Jayzen’s three essential questions to help you own the conversation, elevate your brand, and position yourself as the go-to person for what’s next:
Whether you're an individual contributor or managing a team, Jayzen challenges you to use these questions as a framework not just for self-reflection, but also to coach and develop others. Bottom line: Your personal brand is built through consistent behavior—but it’s powered by intentional reflection. Don’t wait for the perfect moment. Lead with your brand now.
This week, Jayzen sits down with award-winning creative leader Tina Shaw, Creative Director at Activision, for a rich conversation about evolution, resilience, and the power of showing up as your full self—especially when starting over in a new industry. From building digital campaigns for major entertainment brands like NBCUniversal and Netflix to redefining her creative voice in the world of gaming, Tina shares a powerful journey of career reinvention.
Tina gets candid about her leap from comfort into challenge, walking away from success at NBCUniversal to join the gaming industry where she had to start fresh and rebuild her reputation. She opens up about the importance of staying curious, embracing humility, and betting on yourself—even when it’s scary.
Guest Bio
Tina Shaw
Creative Director
Activision
A multiple award-winning creative, Tina is a Creative Director for Activision, leading a diverse team in innovative gaming content across Marketing, UA Mobile Growth & Emerging Franchises for players around the world on Call of Duty: Mobile, Tony Hawk’s Pro Skater 3+4, Warzone: Mobile, and Crash Team Rumble.
Prior to that, she was a Group Creative Director driving strategic creative campaigns across digital, experiential, interactive & AR/VR for entertainment brands NBCUniversal, Netflix, HBOMax, Hulu, TNT, Showtime and FaZe Clan (eSports).
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
Happy Summer! We’re off enjoying some summer relaxation time! Enjoy one of our top shows from last season and be sure to take time to recharge!
In this episode, Jayzen shares his ideas on a critical element of your personal brand development: how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning to be intentional about what you want that to be? It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and you are delivering on that with every interaction.
Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.
Guest Bio
Ed Soo Hoo
Worldwide CTO - Global Accounts
Lenovo
Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies to expand from “Now, New and Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational.
An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight-time startup exec (seed to IPO to buyout).
A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.
“The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.”
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.
You'll learn why your brand isn’t just about what you do—it’s about the value you create for others. Whether you're just starting out, pivoting into a new chapter, or leading from the top, this episode challenges you to ask: Who are you serving, and how are you showing up with purpose and presence?
Key Takeaways:
Jayzen is thrilled to welcome Jethro Rothe-Kushel, a visionary media executive, storyteller, and founder of Ritual Ads—a company revolutionizing TV commercials using AI. With a career spanning film, technology, and advocacy, Jethro shares how he built a future-focused career by blending creativity, impact, and innovation. From producing for the Oscars to representing over 8,700 top producers in the PGA, his story is a masterclass in brand leadership at the intersection of tech and storytelling.
Guest Bio
Jethro Rothe-Kushel
Founder & CEO
Ritual Ads
Jethro Rothe-Kushel is a visionary media executive, storyteller, and founder of Ritual Ads, a groundbreaking company using AI to transform the way television commercials are made. With a background that spans film, tech, and advocacy, Jethro’s work empowers brands, creators, and communities to tell unforgettable stories. He’s produced for the Oscars, advised Fortune 500 companies, and leads cutting-edge conversations at the intersection of technology and humanity. Jethro was the youngest Vice President ever elected to the Producers Guild of America, representing over 8,700 of the top film, television, and media producers. He was also a Presidential Research Scholar at Dartmouth for his pioneering work at the intersection of AI and image sciences.
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
In this week’s episode of the Lead With Your Brand! podcast, Jayzen Patria kicks things off not in a boardroom, but in a theme park. Fresh from a behind-the-scenes visit to Universal’s new Epic Universe, Jayzen shares unexpected (and powerful) lessons about personal branding drawn from immersive rides, gothic taverns, and talking portraits.
Why? Because the experience Universal crafted is more than entertainment—it’s a masterclass in branding. And your career should be, too.
It’s time to stop thinking of your work as a collection of disconnected tasks. Instead, ask “What’s the full experience people have when they interact with you—on Zoom, over email, in meetings, or across teams?”
Key takeaways include:
Then, stay tuned for this week’s guest Stephanie Luros-Gilbert, who shares their own story of leading with their brand and creating a professional journey that’s anything but ordinary. As the Chief Commercial Officer at BSI and Food Service Holdings, she leads with a focus on innovation and impact across the foodservice space. She’s passionate about opening up non-traditional career paths in hospitality and tackling issues like food insecurity. Stephanie also serves in leadership roles with NAFEM and IFMA, helping shape the future of the industry.
Guest Bio
Stephanie Luros-Gilbert
Chief Commercial Officer
BSI and Food Service Holdings
In her role, Stephanie leads all commercially facing initiatives with a focus on driving growth and positioning best-in-class solutions providers to effect meaningful change across the foodservice landscape. A strategic business development and operational executive, Stephanie brings over 20 years of experience in the commercial foodservice equipment and manufacturing sectors.
Throughout her career, Stephanie has built a reputation for fostering industry collaboration and innovation. She is a dedicated advocate for elevating non-traditional career pathways within hospitality and is especially passionate about cross-industry efforts to combat food insecurity. A committed leader beyond her corporate role, Stephanie currently serves on the NAFEM Board of Directors, the IFMA Food Away From Home Association Board of Directors, amongst a multitude of other volunteer leadership roles. Stephanie’s breadth of experience and her tireless commitment to advancing the industry make her a respected voice and influential leader in foodservice and hospitality.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
To learn more about opportunities at BSI, click www.bsidesigns.com
In this week’s episode, Jayzen dives into the buzz around the return of "HBO Max" and the revival of the Starbucks experience—not just as corporate case studies, but as powerful metaphors for your personal and professional brand.
Jayzen unpacks why a logo change isn’t the same as a rebrand—and how true brand evolution stays rooted in what made you great in the first place. Drawing lessons from the bold branding moves of household names, Jayzen challenges you to reflect on your brand DNA, your super-premium positioning, and how your “packaging”—from your Zoom background to your energy—either supports or confuses your message.
Through stories, insights, and even a charming personal moment at Starbucks, Jayzen reminds us that great brands don’t chase trends. They evolve with purpose.
Key Takeaways:
Your brand is not just what you do—it's how you make people feel. Your packaging should amplify your brand, not create confusion. Don’t be a commodity like coffee—be a super-premium brand like Starbucks. Stay true to your brand DNA, and evolve with intention.
In addition, Jayzen welcomes Janella Lacson to the show. Janella serves as the Producer for the Las Vegas Raiders - yes, that Raiders! When she started with the organization, she knew little about football, and now in her role, she produces all of the video content for the famous NFL team. This includes all of their highlight reels, sizzles, player features, and more. Janella has an amazing career story to share, evolving from film directing to advertising, to local news…ultimately, fulfilling her desire to learn all aspects of the business to make herself the best storyteller possible.
Guest Bio
Janella Lacson
Producer
Las Vegas Raiders
Producer, director, writer, editor - Janella Lacson is a sports creative who does it all. With an extensive background in directing for commercials and film, Janella’s passion for storytelling never wavered, growing up in Los Angeles and while attending college at NYU’s Tisch School of the Arts. Janella has won 7 regional Emmys for her work at the Las Vegas Raiders for her work as a producer and editor. Aside from her work, Janella enjoys spending time with her wife and 2 cats, baking sourdough, and cooking.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
Check out Janella's fabulous work on Instagram @janellalacson
Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs.
Listen as Jayzen opens up about his own transformative journey from Disneyland performer to NBCUniversal executive. With a rich blend of storytelling and strategy, he walks through how each unconventional move (and even a few steps “back”) led him to greater alignment with his passions, strengths, and career purpose.
Whether you’re climbing, swinging, or pausing for perspective, this episode is a masterclass in how to evolve your personal brand to match your evolving career.
Key Takeaways:
In addition, Jayzen has an inspiring conversation with Victoria Boston, EVP & Chief Customer Experience Officer at Tech Network Inc., who shares her incredible rise through telecom, her mission-driven leadership style, and how a single speaking engagement in South Africa changed her life—and launched a movement.
Guest Bio
Victoria Boston
Executive Vice President & Chief Customer Experience Officer
Tech Network Inc,
Victoria Boston serves as Executive Vice President and Chief Customer Experience Officer at Tech Network Inc, to help drive best in class employee and customer experiences. Most recently, she led engineering, network maintenance, and construction in the northeast area of Comcast, supporting over 3000 employees, more than 2 million customers and expanding the network to help grow over 5 billion in annual revenues. She began her illustrious career with Verizon Communications in numerous roles and functions with increasing responsibility, ultimately landing as the Northeast area vice president of customer service and global tech support for over 6500 employees and 10.5M customers.
Often sought after for her ability to energize, she’s enjoyed speaking engagements with audiences as large as 20,000 in attendance. Boston leads with integrity and trust while remaining authentic and relatable to diverse audiences. She’s a third-generation writer and published author of an international bestselling book, 3 Slow Nickels, a chronicle of her journey from humble beginnings to renowned executive and public figure.
Boston’s contributions have been publicly recognized and is the recipient of esteemed awards and honors.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
Learn more about Victoria’s key project at gofundme.com/f/periodpanties
Check out her bestselling book on Amazon, 3 Slow Nickels
Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is your moment to shift?
In this empowering episode, Jayzen invites you to reframe uncertainty as an inflection point. Drawing from his personal journey and early days leading change at Universal Studios, he shares how what feels like a low moment can actually be the start of your next breakthrough. Jayzen breaks down how to reconnect with your passion, identify your top skills, and realign with what your company truly needs—so you can build a stronger, more meaningful career trajectory.
Plus, he dives into the often-overlooked art of managing up: helping your boss succeed as a pathway to your own advancement. You'll also learn why your personal brand matters most when times are toughest—and how to shine when skies are gray.
Whether you're leading a team, trying to inspire one, or just looking for clarity on your own path, this episode will give you the tools and mindset to lead with your brand—even in the most disruptive of times.
In addition, Jayzen welcomes Brice Jaggars to the show. He is a distinguished technology executive and thought leader in digital transformation and is Head of Technology for North America at Avanade, a joint venture between Microsoft and Accenture. With an incredible career journey to share, he is a leading authority on role alignment and workplace behaviors and author of "Two Fish and the Tree, “ an Amazon bestseller.
Guest Bio
Brice Jaggars
Head of Technology for the Americas
Avanade Inc. (JV between Microsoft and Accenture)
Brice Jaggars is a distinguished technology executive and thought leader in digital transformation. As Head of Technology for North America at Avanade, he manages a $1.6B+ portfolio driving innovative solutions in cloud computing, artificial intelligence, and digital platforms. His transformative insights on workforce development and role alignment have made him a compelling voice in organizational effectiveness.
He is the author of the groundbreaking Amazon #1 Best Seller Two Fish and the Tree and is most passionate about mentoring and helping employees grow their overall skill set and achieve their career goals.
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
From the publisher's feed
Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment,…

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