This is part 4 of 4 in the series Be Seen and Heard.  Today's focus is on the use of Reputation Marketing, in other words, what people are saying about you and your business, online reviews, the information people see easily OR SHOULD to decide if they will do business with you. You spend money for ads, for websites, for marketing materials; you spend money to set up your image to the world - but what you really are paying for, is the opportunity to be seen and heard.  Before you spend another dollar to get the word out there, let's deconstruct from the results backwards because the end does justify the means.

RESULTS MATTER!  The end DOES justify the means.  If your goal is to get your message out there, about YOUR products, services, opportunities, then - no matter how fantastic, how awesome, how better than the rest; if no one knows about it, no money flows!

Ads, websites, marketing collateral; these are just SOME of the ways entrepreneurs and leaders get the word out to the public and invite them to consider their offer.  There are multiple ways to get a message out, and those who are wise, test and tweak and engage multiple sensory options with their target market.

This series explored: Getting SEEN and HEARD via:

Part 1 Press CoveragePart 2 The use of Social MediaPart 3 Getting Comfy Presenting LIVE at EventsPart 4 Reuptation Marketing. Your Public Image -online and off