*This is a German episode*

"That's in it for you":

1. How will the recession affect management consultancies in the short and medium-term?

2. How do I optimally navigate my advice through the crisis?

3. How do I use the manpower that has become free most effectively?

The recession caught many management consultancies off guard. Some of the sales have slumped overnight and the outlook for the coming months looks bleak. Now it is important, as the boss/partner of a consultancy, to set the right course in order to get through the crisis optimally.

Get tips and insights from Dieter Schneiderbauer | formerly VP at Booz & Company + Member of the Executive Board for Central Europe and now entrepreneur with XLCIRCLE

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"

That's in it for you:

1. How to adapt your event program for a webinar format

2. How to select, engage & leverage webinar speakers

3. How to execute a webinar from a to z

In-person events are impossible in times of Covid-19.

B2B Business leaders must find ways to pivot to 100% digital ways of engaging with customers.

Our Guests:

Laura Flemming Schulte
Innovation strategist
Founder | Project Renaissance Innovation Advisory

Juntae DeLane
Expert for digital branding and marketing
Founder | Digital DeLane 

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"

*This is a German episode*

"That’s in it for you":
1. Aim of a B2B conversation with potential new customers in times of “Corona” - what do we want to achieve?

2. Psychological basics of (video) telephoning with potential new customers. Voice guidance, customer types according to the 4-colour theory, is it better to sit, stand or walk?

3. What is the optimal preparation process before the interview?

4. How do I develop an optimal conversation guide to create a relationship level and subtly determine customer needs?

5. After the call: classification of the potential customer, when should I get in touch, what are the best next steps?

In 2020, due to the current corona pandemic, you will be calling more interested parties and existing customers than in 2019.

Many of the contacts and customers are currently in the home office and work with video and telephone conferences. Even if you are allowed to go back to the office, acute buying interest is not to be expected in every industry in the short term.

There are now two ways to proceed:
1. Wait until the corona crisis is over and then contact the customer. This can take until Q4 2020.

2. Actively approach customers and give them the feeling that we are thinking of you. Specifically, this means doing relationship management and e.g. with a small gesture to prepare the customer talks after the corona pandemic.
We recommend choosing the second option.

Get tips and insights from Thomas Ebrahim | B2B sales coach and trainer for over 25 years.

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"

"That's in it for you":

05:25 - How Sweet Fish Media got into podcasting

12:45 - How do you get in touch with potential podcast guests and convince them to come on the podcast

15:35 - How to brand your podcast

17:35 - Why weekly podcasts are more successful than less frequent ones

22:06 - Batch production of podcast episodes to overcome the difficulty of weekly podcasting

23:54 - The creative process behind podcasting to find new topics every week

31:14 - How to turn podcast guests into potential leads

37:41 - Why giving your guest time to shine in your episode improves your quality as a podcast

39:46 - LinkedIn as the best platform to promote and distribute your podcast

49:07 - Logans recommendations on a software toolkit and gadgets for starting a podcast

Learn from Logan, Co-Host of B2B Growth, a B2B podcast with 3.5 million downloads and over 1,600 episodes on how to get started and run your own successful B2B podcast.

This episode is sponsored by SAWOO - " We help you grow your B2B business faster"