Athletic apparel is a near-universal category in which Nike leads by a wide margin. They own a 22% mental market share, the broadest occasion footprint, in a new study conducted by Morning Consult. For reference, mental market share means a brand's mental availability, how often it comes to mind compared to competitors when consumers think of buying in a given category. The athletic apparel category is showing strong retail results for brands and retailers alike. One that aspiring entrepreneurs should take a close look at if they're thinking of starting or growing a business of their own. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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