Get a no-fluff tour of the P&L: revenue → COGS → gross profit → OpEx → EBITDA → net profit—what each line means, who on your team actually owns it (Ops = costs, Sales = pricing/growth, CS = retention), and why leaders can’t outsource financial understanding to the bookkeeper. We live-diagnose a “bad February” (lower revenue but higher fuel/labor), then show the levers that really move profit: time waste, rework, discount discipline, materials planning, and route/capacity optimization.

You’ll leave with fast, usable KPIs (revenue per day, labor % of sales, material %, retention) and a cadence that works: review within 15 days, share directional numbers, and adjust behavior weekly. Bottom line—profit isn’t luck; it’s habits.