In this episode Jim Bennett, CEO of NOW CFO, shares his tips on being an authentic salesman and building lasting relationships with clients. Bennett explains the negative impact living above your means can have on a business as well as the key to success in dealing with upset clients.

Show Notes:

• Training successful salespeople - even an accountant can do it! [2:45]
• How being authentic and avoiding the "salesy" feel has lead to success for NOW CFO [4:52]
• A wise entrepreneur once said, "Work for thirty years before you even think about a coffee break" [8:18]
• Seperate the message from the delivery of the message when dealing with an issue [12:50]
• Death equation = little to no cash + debt or leverage [18:15]
• How setting aside money for expansion leads to less worry and financial success [19:49]

In this episode Jim Bennett, CEO of NOW CFO, discusses the process in everything and importance of consistency. Bennett breaks down the training process for NOW CFO and how it helped their company to grow at a much faster pace.

Show Notes:

• Everything is designed to be turned into a process [3:51]
• How consistency helped NOW CFO to open a new city and close their first sale in two days [5:32]
• The training process for NOW CFO when they open a new city [11:08]
• How to create a good environment for a successful training session [13:00]
• Shrugging off the debilitating hold of labels [16:49]

Matt Frisbie founder of Art + War marketing agency shares the leadership qualities that matter to him and how important it is to find team members with different personalities and strengths. Through laughter he tells stories of relationships that matter and have fun.

Show Notes:

• How General Waverly of A White Christmas demonstrates how to put yourself on the line 100% [01:22]
• Be true to your word and follow through, even for casual gathering [05:33]
• Acknowledging his ADHD as lead to finding ways to work within his weaknesses and turn them into strengths [08:42]
• Working with people whose strengths complement your own while you focus on doing what you do best [11:18]
• A laugh filled memory of horse kicking a server at a resort and examples of relationship focused individuals [14:16]
• The example of a man who seriously and carefully considers the quality of his responses and relationships [17:14]

The founder of Art + War marketing agency talks about the experience Disney created and the lessons from there that he carried with him. Frisbie breaks down Nike's risky approach and how it has paid off.

Show Notes:

• The balance of battling for market share while creatively and artistically connecting with the emotions of customers; art and war [01:25]
• How Disney trains employees or cast members to feel the story and become a part of it [04:14]
• What lead to his eventual transition from Disney Art to Marketing [06:54]
• A risky and controversial move for Nike paid off and proved their understanding of their target audience [13:11]
• Understand your people well enough to create a community of brand loyalty [16:38]

In this episode CEO of Executive Speaking Success John Bates, provides examples of generosity as a competitive advantage, putting others at ease, and how to make emotional connections that will lead to action. Bates also shares the unexpected final test in becoming a NASA astronaut.

Show Notes:

• Understanding why we do certain things and for whom, should remove the focus on us [01:25]
• Naturally we will fend for ourselves, but to take responsibility for other and interest in them takes extra consciousness [05:27]
• A man who didn't look for excuses to leave early, but instead came early and left late, busy getting to know others [09:13]
• Finding your emotional connection to your work and why that matters [14:12]
• The final test to becoming a NASA astronaut has nothing to do with physical ability or mental skills but something many people forget to even consider [14:12]
• Yes yes yes no situations translated into logic logic logic emotions and how to utilize the emotions to create a yes yes yes yes [19:13]
• Shift worry from what others think of us to how we can put others at ease in our presence [21:30]
• Give people something good to mirror back [23:09]