What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet school and into the world of branding with just $250. Throughout their conversation, Sunny emphasizes the critical role of aligning brand vision and culture within organizations and discusses how effective leadership can nurture innovation and employee empowerment. Through recounting pivotal moments in her career, Sunny provides valuable lessons for any aspiring leader looking to make a significant impact. By the end of this interview, you know how to execute the vision of your brand and company as a whole.

Show Highlights

• (0:00) Intro
• (1:57) Sunny’s background and the origins of Motto
• (3:50) What’s behind Motto’s name?
• (5:35) Growing (and moving) Motto
• (10:28) Sunny’s moment of validation for Motto
• (16:16) The importance of good leadership behind a brand
• (23:44) Launch your podcast with HumblePod!
• (24:25) Why you need to lead by example with your brand
• (30:35) How do you develop visionary leadership
• (33:35) Defining your company’s vision
• (38:13) What you can do to become a better visionary leader
• (42:57) What brand does Sunny admire the most right now?
• (47:12) Where you can find more from Sunny and Motto

About Sunny Bonnell

Sunny Bonnell is a visionary leadership and brand expert and the visionary Co-founder and CEO of Motto®, a strategic brand transformation agency helping the world's most innovative companies advance into their next era, and the bestselling author of the Rare Breed, A Guide to Success for the Defiant, Dangerous, and Different and the forthcoming book, The Little Book of Big Ideas. Sunny was recognized with the prestigious 2024 Thinkers50 Radar Award, in partnership with Deloitte, spotlighting her as a seminal thinker whose ideas are shaping the future of business. Her strategic insight and creative prowess have benefited an impressive roster of clients including Virgin, Google, Microsoft, Minnesota Vikings, NFL, Hershey’s, Legendary Digital, Disney, Twentieth Century Fox, Klaviyo, Andela, Goodnotes, Hopscotch, Hello Alice, and many more. SWAGGER named her a ‘Visionary Brand Icon’ and has graced lists such as Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and the Webby Awards. Sunny is also an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. 

Links

• Sunny on LinkedIn: https://www.linkedin.com/in/sunnybonnell/
• Motto’s website: https://wearemotto.com/
• Motto’s Instagram: https://www.instagram.com/wearemotto
• Motto on LinkedIn: https://www.linkedin.com/company/motto/
• Rare Breed: A Guide to Success for the Defiant,
  Dangerous, and Different: https://wearemotto.com/book
• Motto’s VisionCamp: https://wearemotto.com/visioncamp 
• “How Jordan Peterson's Suits Taught Me Fashion”: https://www.youtube.com/watch?v=LpHFcylNGqg 

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