What does using education and experience to lead by example look like?

My guest today is Maddie Gupta, VP of Strategy at VaynerMedia, who comes on the show to talk about her journey as a double major in her industry, and a dual role as a Market Strategist and a leader. Maddie discusses the challenge of leadership in a young industry and how it is a little different than traditional corporate hierarchies.  Sometimes, this is a balance between forging new territory and solid leadership values, when the previous industry leadership models don't directly map on to the new way. She also shares some of her application of soft skills to move her team of creatives forward, and practical experience of the book, Radical Candor by Kim Scott, when she develops others to challenge ideas, even her own!

Maddie Gupta (or Madhurim) is a story-seeker and a storyteller - always on the lookout for ideas, insights, and inspiration. She has over 13 years of experience in the field of marketing and advertising strategy and has had the good fortune of working on iconic brands like P&G, J&J, L'Oreal, Pepsi, Cheetos, McDonald's, Nestle, Coca-Cola, Chase among others. She holds an M.A. in Media, Culture, and Communications ('15) from New York University where she also studied Human Rights, Transnational Feminism, and Marxist theories of Walter Benjamin just to round out the jagged edges of the corporate world. She has an MBA ('05) from MICA - Mudra Institute in Ahmedabad, India with a specialization in Brand Communications and BA with honors in English Literature ('03) from Lady Shri Ram College in Delhi, India

You can connect with Maddie on LinkedIn (https://www.linkedin.com/in/madhurim-gupta/) and Twitter (https://twitter.com/_madhurim).