#076 - What is it that companies want most from you?  Is it your loyalty?  Sure, that would be nice.  How about your money?  Getting warmer!

What if I told you that the thing companies most want from you is your attention? 

While having corporations work overtime to get your attention might not seem that pernicious, today's guest argues that our lack of awareness about this practice and the impact attention harvesting has on every part of our lives is cause for concern.

Wes Woodhouse is a fighter pilot who has spent years enjoying the benefits of paying attention to the right things and studying the harm that a lack of attention presents, even to those of us who aren't flying jets.  This interview will resonate with anyone who is interested in the changes that are coming as we transition from the Information Age to the Attention Age and for anyone who wants to hear Wes's answers to 5 Big Questions for Dads... here on Made to Thrive!

Show notes for today's episode can be found at madetothrive.coach/076.

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