Listen as we explore one man’s story. My guest is Martin Salama. He created the philosophy behind this “Warrior L.I.F.E.” approach after spending years in emotional pain and turmoil after his brother, Michael, died in an accident when they were children. This event in life radically shaped how he viewed the world and drove him […]

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If you have a highly specialized skill or your career experience represents a value add to someone else’s life, then you are an expert. But trying to market that expertise can be difficult. There are thousands if not millions of people claiming to be coaches or consultants. Differentiating yourself from the masses takes an intentional […]

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Funny title for a serious subject. You see, people get thrust into roles as supervisors and managers but seldom think about what it means to be a leader. You ‘think’ you are a leader because, by title, you have people reporting to you. There is, however, a massive difference between sitting in a seat of […]

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People thrust into leadership roles must develop the right mindset for success. The difference required to move from good to great as a leader may just be in your head. Your beliefs (limiting or otherwise) plus your emotional intelligence coupled with your fundamental view of the world around may be the stumbling blocks holding you […]

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If you own a business you work hard to create a great product or service. You might spend big bucks on marketing, advertising, and sales, but what if the first customer experience isn’t a good one? Or what if the whole customer journey doesn’t fit the brand story you’ve built? Great business must be able […]

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Success in business or in life depends upon your own definition. That definition may come from very different sources, some of which may not be valid. Often the measures we choose take us further off the mark. Examples include ‘staying busy’ or ‘living the hustle.’ These ideas get glamorized but in reality, don’t serve us […]

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People need second chances. Leaders need to understand these fundamental concepts when guiding a team. Your people will screw up. It’s not a question of if, but when. Once they do, the way you handle the mess up just may be the biggest challenge you face as a leader. Condemnation and ridicule won’t get you […]

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Anyone who decides to start a business will experience the growth of that business in distinct stages. Each stage represents different levels of success and challenge. Some entrepreneurs struggle to get past stage 1. Others enjoy great success and see their business grow all the way through to stage four which means they have become […]

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In times of uncertain economic pressure like we are experiencing now, successful business leaders know how to apply positive, persistent pressure for showing value to customers so that the market continues to buy your product or services. It’s not about creating gimmicky sales tricks but leaning deeper into value proposition. Having crystal clear statements of […]

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With so much noise in the world, it’s hard for a person or a business to get noticed. Too often, entrepreneurs get confused about the significant differences between, sales, marketing, branding, and publicity. One could argue that all of these relate to each other. In this episode, we are explaining the exact value of having […]

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