What you’ll learn in this episode of Getting Granular:

• Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)
• The marketing mix at PTG and why digital is a major focus for them
• How they approach marketing for each specific show and their process
• Brittany shares insight on search marketing and what they have learned running digital ads
• The different strategies to target local and out of town audiences
• Brittany’s thought on paid social media and how they use different platforms for each marketing goal