Growth Think Tank

Leadership with Alignment, Not Authority with Aisha Chottani at Moment


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In this episode, I chat with Aisha Chottani, co-founder of Moment, ranked No. 589 on the 2025 Inc. 5000 list, about what it's like to lead a fast-growing startup in the functional beverage space. Aisha shares how she uses "learning calls" and regular feedback sessions to foster open communication, build trust, and keep her remote team aligned. We discuss the power of leadership, emphasizing the importance of alignment, transparency, and accountability in fostering a healthy and high-performing culture. From consistent check-ins to feedback-driven growth, Aisha offers practical insights and inspiration for anyone looking to build a supportive, engaged, and innovative workplace.

6:11 Exploring Moment's Journey 7:02 Leading with Alignment Principles 9:09 Empowerment in Leadership 14:10 Cultivating a Feedback Culture 14:57 Tools for Better Alignment 20:39 Tactical Elements of Alignment

Finding Balance in Leadership and Business

In this episode, I sit down with Aisha Chottani, co-founder of Moment, a mood-boosting functional beverage designed to help people find balance and establish healthier routines. We dive into the challenges and triumphs of growing a startup in a crowded market and explore the principles that fuel Moment's success. Aisha shares how the idea of leadership with alignment sits at the heart of her company's culture, creating a foundation of trust, clarity, and empowerment that drives both performance and purpose.

Feedback as a Superpower

Aisha believes that feedback, both positive and constructive, is essential for a thriving workplace. We talk about how normalizing open dialogue helps teams grow stronger and more connected. She shares her concept of "learning calls" with new hires, where everyone discusses communication preferences and feedback styles early on. This sets the tone for a culture that views feedback not as criticism, but as an opportunity to learn, adapt, and evolve together.

Leading with Alignment and Empowerment

When it comes to leadership, Aisha replaces micromanagement with alignment. She explains how giving teams the tools, trust, and context they need helps them make smart, independent decisions. We explore her philosophy of leading with alignment, ensuring every team member understands the "why" behind their goals and feels accountable for achieving them. Aisha also shares how structured processes, transparent communication, and data-driven decision-making help remote teams stay connected, confident, and empowered.

Communication, Transparency, and Continuous Growth

We wrap up by discussing how open communication fuels alignment and connection. Aisha reveals how regular check-ins, open forums, and company-wide visibility keep everyone informed and engaged. She even opens up about her monthly feedback calls, where team members share feedback with her, too—a two-way approach that promotes growth at every level. The result? A culture where learning never stops, trust runs deep, and innovation thrives.

Key Takeaways

🎧 Tune in to hear Aisha's insights on building teams that lead with alignment, embrace feedback, and stay connected through transparency and trust. This episode is packed with actionable advice for founders, managers, and leaders ready to create healthier, more empowered workplaces.

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Growth Think TankBy Gene Hammett is a Speaker, Executive Coach, Inc Columnist, and Host of "Gr

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