October 03, 2024

Leadfeeder: Identify and Score B2B Companies Visiting Your Site

Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you’ve relied on basic analytics tools, it might feel like you’re fishing in the dark.

Leadfeeder

Leadfeeder is here to transform your website traffic into high-quality leads, helping you unlock the potential hidden in every visit. By turning anonymous visitors into identifiable companies, Leadfeeder provides actionable insights that allow your sales and marketing teams to act on valuable data quickly.

With Leadfeeder, businesses gain deeper intelligence on the companies visiting their website, helping them target the right leads, qualify prospects, and connect with decision-makers.

Why Choose Leadfeeder?

Leadfeeder boosts your sales intelligence by providing a clear picture of who visits your website, even if they don’t fill out a form or contact you directly. Leadfeeder helps B2B companies identify leads that would otherwise go unnoticed, giving your sales team the edge it needs. Leadfeeder’s key benefits include:

Identifying the companies visiting your website and turning anonymous traffic into real leads.

Qualifying leads using custom filters and scoring based on behavior.

Syncing seamlessly with your CRM and marketing automation tools for smoother workflows.

Accessing a global database of decision-makers with contact details for faster outreach.

Feature Highlights

Here’s a closer look at some of Leadfeeder’s standout features:

Behavioral and Demographic Filters – Create custom filters that segment your website visitors based on behaviors and demographics, allowing you to focus on high-potential leads.

Decision-Maker Contact Database – Find the best contacts within visiting companies. Use Leadfeeder’s database to discover decision-makers, complete with email addresses, phone numbers, and LinkedIn profiles.

Lead Scoring – Automatically rank your hottest leads based on web activity so your team knows where to focus their efforts.

Integration: CRM, reporting, and sales enablement Integrations include Pipedrive, Mailchimp, Salesforce, HubSpot, Zoho, Zapier, Microsoft Dynamics 365, Slack, WebCRM, G Suite, Google Looker Studio, and Google Analytics.

ISP Traffic Removal – Eliminate irrelevant ISP traffic and focus solely on real company visitors, ensuring your data remains accurate and useful.

Mobile and Tablet Apps – Stay on top of your leads on the go. Leadfeeder’s mobile app lets you monitor visitor behavior and receive real-time lead alerts wherever you are.

Personal Email Alerts – Receive instant notifications when specific companies visit your site, so you can follow up when your leads are most engaged.

Powerful Search – Search for any company in Leadfeeder and review their browsing history, giving you full visibility of what interests them on your website.

Versatile Filtering – Save and create powerful filters to track companies by location, campaign, or page views, tailoring your sales efforts precisely.

Setting up Leadfeeder is simple. Install the Leadfeeder Tracker script on your website, either manually or through Google Tag Manager. Within an hour, you’ll start seeing fresh leads pour in, and you can begin identifying the companies visiting your site. Integrate Leadfeeder with your CRM to automate your lead pipeline and streamline your follow-up process.

Transform your website traffic into actionable leads with Leadfeeder. Sign up for a free trial today, with no credit card required. Start identifying, qualifying, and connecting with your hottest prospects—all in one easy-to-use platform.

Start a Free Trial of Leadfeeder

Originally Published on Martech Zone: Leadfeeder: Identify and Score B2B Companies Visiting Your Site

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By Douglas Karr

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