06.22.2021 - By Mary Sheehan, Sharebird
Not often do we see product marketers delve into both B2B and B2C. Switching between the two means adapting to differing sales cycles, buyer personas, and message testing methods. In this episode, Sara elaborates on how to approach leading a team in either sector using examples from her last decade of doing so remotely. We also cover how to promote knowledge transfer amongst your team members and how to go about networking as a woman.