Leadership happens in the moments between TikTok videos, safety checks, and early morning preparations. Just ask Jeff, Sherman's project manager and head of safety, who works alongside his wife, son, and daughter — a family affair that can sometimes be "a little scary" when they "sneak up on you out of nowhere."

Jeff's leadership philosophy centers on being the example he wants to see. Arriving fifteen minutes early isn't just about punctuality — it's about mental preparation. A mindset that has clearly influenced his children, whose confidence stems from their father's insistence that commitment matters. "If you're going to sign up for something, you follow it through. You don't quit on your team," he shares, revealing how workplace values shape family dynamics and vice versa.

What makes Jeff's approach to safety refreshingly effective is its practicality. Having witnessed terrifying near-misses — including a piece of rebar crashing between him and another worker — he understands safety isn't about corporate checklists but about people returning home unharmed. His admiration for leaders who pause their own work to properly explain tasks reflects his belief that patience creates a learning environment where mistakes become less necessary. As Jeff puts it, "I'd rather see people do it right the first time than us have to fix it later." It's this blend of experience (including the time he nailed a tree back together after accidentally cutting it down), authenticity, and genuine care for others that embodies the leadership culture thriving at Sherman.

0:00 Working with Family at Sherman

1:42 Leadership Style and Safety Philosophy

4:22 Learning from Leaders and Training Others

7:02 Raising Confident Kids Through Sports

10:14 Job Site Stories and Safety Experiences

15:36 Final Thoughts and Would You Rather